Athens branding AdY@rd


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Athens branding AdY@rd

  1. 1. Athens City Branding Redevelopment in Athens AdY@rd
  2. 2. Rethink Athens : OKRA, the winner of a European Architectural Competition, funded by the Onassis Foundation. -regenerate the centre of Athens Targets A resilient, accessible and lively-sustainable city : •recovery of entrepreneurship within the city conversion of many empty buildings into cultural centers ‘theatre of 1000 rooms’, small rigs for outdoor activities , stands for commercial activity •restoration of traffic congestion changes to the existing road system of Panepistimiou, the addition of a cycle lane and still, tram line extensions. •environmental upgrade. green spaces with new plant species and trees, breathable floors,untapped terraces, pioneering use of rainwater that will reduce the chances of the flooding effect related video
  3. 3. The Development of Hellinikon: the largest real estate project in Europe •Metropolitan park- One of the largest parks in Europe (about 2 million sq. m.) •High standards sports facilities •Upgraded seaside area (clean beach over 2k.m) •Luxurious places for entertainment and leisure: Shopping mall, Marina, Marina Residential Tower (landmark) •Tourism infrastructure The benefits •Boost our local and national economy •Growth of tourism (is expected to attract 1.000.000 more tourists in Athens) •Creation of new jobs (10.000 during the development of Hellinikon and 50.000 after the completion) •Ecological benefits: tons of cement ablation, renovation of old, dirty and abandoned buildings, new buildings made from materials friendly to the environment, large green spaces bedded&v=4Zn-3UnaCtc
  4. 4. Stavros Niarchos Foundation Cultural Center ΚΕΝΤΡΟ ΠΟΛΙΤΙΣΜΟΥ ΙΔΡΥΜΑ ΣΤΑΥΡΟΣ ΝΙΑΡΧΟΣ • The Foundation’s largest single gift to the Greek government ($796 million / €566 million) is the Stavros Niarchos Foundation Cultural Center (SNFCC), in Athens, which is expected to be completed in 2016. The project includes the new facilities of the National Library of Greece(170 acres) , and of the Greek National Opera( 28.000 sm) , as well as the Stavros Niarchos Park( an area of 170.000 sm). This project will be accomplished by the cooperation of the architect Renzo Piano. It will be take placed 4,5 kilometers southern of the center of Athens , at Delta Falirou. • The SNFCC is a testament and a commitment to the country’s future. It is also an engine of short- to mid-term economic stimulus. The foundation’s aims is to carry forward the flame of our culture, history and art. A center of education, art and pleasure. The SNFCC is a project of national importance with significant transformative potential, especially in the current socio- economic conditions.
  5. 5. Development company and Tourist Promotion of Athens A dynamic organisation which goal is to improve the structures of the city by designing, programming and implementation of development programms ''Project Athens'' has a 10 year development programm with some basic goals such as -improved quality of life, -revitalization of the urban environment, -managment of social crisis, -Improving Competitiveness and Entrepreneurship, Our capital will become a European metropolis. With our help, our city will be bustling with creativity, strong extrovert and youthful character. A functional city for residents and an attractive one for visitors. Some running programms are: Restoration St. George Square in Kipseli, Investigation of integrated urban intervention in the center of Athens (SOAP), Create social structures to tackle poverty in the centre of Athens, etc.
  6. 6. OpenHouse Athens : a brand new Athens’ event celebrating the city’s architecture and design. Project: under the auspices of Hellenic Ministry of Tourism,, Athens’ Municipality, in collaboration with Hellenic Institute of Architecture and organized by OPEN HOUSE GREECE (part of the Open House Worldwide Family) and OHA 2014. Program: residential, cultural, educational, public, commercial spaces and hotels all around Athens opened for free to the public for 3 days (4-5-6 of April) - more than 14.000 visits, up to 300 volunteers. Expectations: citizens and visitors explore the inside of buildings and understand the value of a well-designed built environment, architects get ideas, tourists able to be a part of Athens’ buildings and daily life, an effort to participate actively in the debate on the revitalization of downtown Athens.