Annamalai mba 2020 21 assignments

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MBA E BUSINESS I YEAR
1.1 PRINCIPLES OF MANAGEMENT
1. Discuss between delegation and decentralization. Cite some of the important obstacles to effective
delegation.
2. Identify four corporate social responsibility initiatives adopted by corporate which you are familiar with.
3. Discuss the importance of different types of plans in an organization. Explain how these plans are made in
government sectors and in an I.T. Company.
4. “MBO is the motivating factor or controlling technique”. Critically evaluate this statement. Compare and
contrast between MBO and MBE.
1.2 MARKETING MANAGEMENT
1. Assume that a new Korean company plans to enter Indian two wheeler market analysing the existing brands,
what new positioning strategy you would recommend for the company? Justify your answer.
2. Do you think that female and male roles in purchasing decisions have changed over the years? Justify your
answer with examples based on masculine and feminine products.
3. Several competing philosophies such as the selling concept, production concept and product concept exist.
How are these different from one another? Quote appropriate examples.
4. Identify examples from FMCG, Industrial and service sector brands for each stage of PLC with reasons.
Briefly trace the development of a typical product in each of the life cycle phases.
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1.3 FINANCIAL MANAGEMENT
1. "Investment, Financing and Dividend decisions are interrelated." Evaluate this statement.
2. "There is nothing like an optimum capital structure for a firm" – Critically examine this statement.

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3. The finance manager should take an account of the time value of money in order to take a correct financial
decision. Elucidate the statement with the help of suitable illustration.
4. The goal of capital management is the maximization of long run earning to present share holders - Comment
on this statement.
1.4 DATABASE MANAGEMENT SYSTEM
1. Write a short description of the purpose of PL /SQL procedure. Include simple operating instructions. If the
procedure takes any arguments, include a sample input that causes it to execute successfully. If your procedure
raises an exception, include instructions on how to get it to raise the exception.
2. Define first, second, and third normal forms when only primary keys are considered. How do the general
definitions of 2NF and 3NF, which consider all keys of a relation, differ from those that consider only primary
key?
3. What do you mean by PL/SQL. What are the advantages of PL/SQL over SQL. Explain the functions of
control loops with examples.
4. Is DBMS usage always advisable or some times we may depend on file base systems? Comment on the
statement by describing the situation where DBMS is not a better option and file base systems is better.
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1.5 HUMAN RESOURCE MANAGEMENT
1. What criteria do you think should be used to measure team performance? What sources should be used for
the appraisal? Should individual performance still be measured? Why or why not?
2. Develop an organizational change program for improving service in a department of your organization that
you feel is in need of improvement.
3. “There are TWO approaches of managing industrial disputes in an organization: preventive approach and
curative approach.” Discuss this statement and bring out the various methods of preventing industrial disputes.
4. Interviewing unqualified applicants can be a frustrating experience and a waste of time for managers, peers or
whoever is responsible for interviewing. How can the HR department minimize or eliminate this problem?
1.6 MANAGEMENT INFORMATION SYSTEM
1. “The way organization cannot exist without MIS. Even information does not exist without organization.” –
Elaborate.
2. Assume yourself as a system analyst of a large scale organization and elaborate your role in analyzing and
developing an information system for the organization.
3. Elaborate in detail the activities involved in development of e-commerce based Information System in an
organization.
4. Discuss the importance of security in I.T. / Information System and explain the various measures which could
be initiated to minimize, if not eliminate altogether the threats to system security.
1.7 SOFTWARE PROJECT MANAGEMENT

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1. Assume the size of an organic type software product has been estimated to be 32,000 lines of source code.
Assume that the average salary of a software engineer is Rs.75,000 per month. Determine the effort required to
develop the software product and the nominal development time.
2. Three different mental obstacles to good decision making were identified in the text, faculty heuristics,
escalation of commitment and information overload. What steps do you think can be taken to reduce the danger
of each of these?
3. Treat yourself as a project manager of a turnkey project of a software industry and prepare the detailed
project checklist for it.
4. Take a project of your choice and explain how you would carry out functional test for it.
1.8 FINANCIAL AND MANAGEMENT ACCOUNTING
1. Return on investments is a single comprehensive measure that contains everything happening within the
organisation “Explain the statement and illustrate its computations with imaginary figures?”
2. How do you analyse and interpret financial statement of a company for reporting on the soundness of its
capital structure and solvency?
3. “Funds flow analysis represents a stock to flow linkage.” – Justify your views.
4. “The effect of a price reduction is always to reduce the p/v ratio and to raise the break-even-point” – Explain
and illustrate this by a numerical example.
MBA E BUSINESS II YEAR
2.1 E-COMMERCE
1. Describe the current e-commerce scenario in India and explain the future prospect of e-commerce.
2. Consider the development of a portal for a Retailer shop. Discuss the various technologies, tools and
components involved in designing the same.
3. Discuss the challenges and opportunities of e-commerce in Indian Software Industry.
4. Explain the characteristics of large companies that involve B2G and B2C transactions in their business,
which require robust, capable and scalable electronic commerce system.
2.2 E-COMMERCE: APPLICATION AND SECURITIES
1. Elucidate the management challenges and issues in online Banking.
2. Outline the various needs of security in E-Commerce Industry.
3. Narrate the characteristics of supply chain management in E-Commerce and its application in software.
4. What are the critical success factors for building successful e-business relationships with customers?
Planning.
2.3 INTERNET AND JAVA PROGRAMMING
1. Majority of the corporate practice electronic supply chain management. List out any two organizations of
your choice and illustrate the practices applied there.
2. Write a java program for college admission system with AWT packages and handle its events using their
modules.
3. Discuss the java database connectivity. Write an AWT program to explain JDBC connectivity for employee
payroll calculation.
4. E-business and business process outsource is possible from anywhere, while publishing and other cyber
crimes are also increasing. In this regard, jurisdiction is a major problem to solve the issues. Discuss the above
perspectives with suitable examples.

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2.4 ADVANCED WEB DEVELOPMENT AND DESIGN TOOLS
1. Develop a XML application to get the details of Books (Title, Author Name, ISBN No, Publisher details).
List out the details of Management related books. Write DTD, Schema, XZL wherever required?
2. Create an online application for monitoring user events using JSP.
3. Using Servlet, JSP, JDBC and XML, create a web application for a tourist company to provide online help in
the searching for tourist places across the country, and other details like cost, and how to reach these places.
4. Create a student enquiry system using EJB through which a student could enquire about the program /
Courses on offer by the different School of Studies of a particular University.
2.5 ENTERPRISE RESOURCE PLANNING
1. Imagine that you are a manager in a firm and implemented ERP system but that is failed in your company,
what type of strategies that you will follow to recover it?
2. Implementation of an ERP system is a major investment and commitment for any organization, but still many
ERP implementations fail. What are factors that contribute to the failure of ERP implementation?
3. A Leading Software Company wants to implement ERP Software. Select a software of your interest and give
the steps of implementing that ERP software in the company.
4. Enlist the general problems faced during implementation of ERP and the solution for it.
2.6 STRATEGIC MANAGEMENT
1. Comment on this statement. “Often neither the least expensive strategy nor the most expensive may be the
most productive strategy”.
2. Will the time come when most consumer purchases are made with self-scanner? Explain yours answer.
3. Congruence and co-ordination among strategies should take place through vertical and horizontal fit. Explain.
4. In what way can timing and competitor reaction be crucial for a strategic choice? Discuss.
2.7.1 GLOBAL MARKETING
1. An international company is planning to introduce a ultra modern luxury car. How will you develop this new
product? Explain.
2. Discuss the cultures and ethical issues that affect the global trade with suitable example.
3. What criteria should Global marketers consider while making product design decisions?
4. What, in your view, are the key principles of global marketing? Explain their importance towards marketing
success.
2.7.2 STRUCTURED SYSTEM ANALYSIS AND DESIGN
1. How can CASE tools be used to support requirements determination? Which types of CASE tools are
appropriate for use during requirements determination?
2. With examples, explain how interfaces and dialogues are designed.
3. Design a set of files for supporting a common payroll system. Comment on the Data security issues of the file
system you have designed.
4. Assume that you are in charge of designing software to be installed in bank ATM. Which kind of architecture
would you chooses? Give reasons for your selection and draw the architecture diagram of the system.

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MBA EM I YEAR
1. “Management is an art of getting things done through people.” Do you think this definition is adequate for
the present day concept of management?
2. “MBO plays a major role in planning process” – Critically analyse the statement in detail with live examples.
3. Analyse the leadership style of any real life business leader. Does it fit into any leadership theory? What do
you think has made him or her, an effective leader? Support your answer with relevant cases.
4. "A misconceived and incapable leader may take his followers to dangers of life". Explain the statement.
Describe the qualities and trait of any two successful, Entrepreneurs in India.
1.2 ACCOUNTING FOR MANAGERS
1. "The effect of price reduction is always to reduce the p/v ratio, to raise the B.E.P. and shorten the MOS."
Explain with suitable example.
2. ”Accounting ratios are mere guides and complete reliance on them in decision making is suicidal.” Elucidate.
3. Discuss the role and contribution of the professional accounting institutions in the development of accounting
in 21ST century.
4. “Investment in equity share is better than the Investment in other mode” – How can you justify this statement
in the light of risk and returns.
1.3 MANAGERIAL ECONOMICS
1. Explain how “wealth maximization” pave a great role for the growth of Indian economy.
2. “How do prices play a great role in determining a specific market?” Discuss the above statement with
suitable example.
3. Define National Income and discuss any one of the methods for calculating National Income of Indian
Economy.
4. “Prices are the automatic regulator that tends to keep production and consumption in line with each other" -
Explain.
1.4 LEGAL ENVIRONMENT OF BUSINESS
1. "The Doctrine of legal personality as applied to a company has produced astonishing effects and has been
applied with few exceptions" - Discuss.
2. “A joint stock company is an artificial person but not citizen” – Comment on this statement.
3. “If a contract is broken, the law will endeavour so far as money can do it, to place the injured party in the
same position as if the contract has been performed” – Discuss.
4. Discuss the legal provisions regarding the appointment of company directors in general meetings.
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1.5 RESEARCH METHODOLOGY AND STATISTICS
1. What is cluster analysis? Give a situation to apply cluster analysis and explain the steps as well as the
expected result according to you.
2. Case study research is an existing situation as a means of creating and testing of hypothesis. Critically
evaluate your view on this with a suitable example.
3. Assume that you have been appointed to conduct a market survey for examining the satisfaction among the
guests stayed in a star hotel, Design a sampling plan to accomplish this purpose.
4. How research will be helpful for the development of a nation’s economy? Give your views with real time
examples.
1.6 INTERNATIONAL BUSINESS
1. Evaluate the advantages and disadvantages of FDI. What is your opinion on the role of FDI in the economic
development of the host country? Illustrate your answer with India’s experience.
2. “Globalisation necessitates and facilitates international operations management”. – Substantiate your views.
3. “IMF and World Bank serve the interests of industrialized nations rather than those of the developing
countries.” – Discuss.
4. Euro Dollar is becoming more powerful than the dominance of US Dollar in World Economy day by day –
Critically evaluate.
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1.7 MANAGERIAL COMMUNICATION
1. Write a detailed business report pertaining to the establishment of a factory outside the city limit. Your report
should include all vital aspects to arrive at a decision to start or not to start the factory.
2. Why do writing and speaking become more important as people rise in the organization? Demonstrate your
ideas and a perspective in the corporate context.
3. Discuss the ways to improve communications with people who speak English as a second language and the
ways to improve communications with people who don’t speak your language at all.
4. Identify the reasons for the recent recession in job market. Give your opinion on the basis of Global
Economic Crisis. Do you think that communication plays a vital role in selection process?
1.8 ORGANIZATIONAL BEHAVIOUR
1. Describe how competition and total quality are affecting Organizational Behaviour. Why is managing
Organizational Behaviour in changing times challenging?
2. “Participation is an excellent method for identifying differences and resolving conflicts.” Do you agree or
disagree? Justify your stand.
3. “You cannot motivate manager, they are self-propelled. You just get out of their way, if you really want
performance” – Comment.

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4. "High cohesiveness in a group leads to higher group productivity.” Do you agree or disagree? Justify your
stand. What might motivate you to join a group?
MBA EM II YEAR
1. “Job analysis is just another burden placed an organisations through governmental legislation.” Do you agree
or disagree? Discuss.
2. You are appointed as HR manager for a large size company of your choice. Now you are asked to fix pay
scale for the employees. Explain your process of pay fixation.
3. “Human Resource Management is a proactive approach and personnel management is a reactive approach to
perform the same set of functions related to managing human resources.” Do you agree with this statement?
Explain.
4. “HR Outsourcing has become a common practice throughout the world.” Discuss the implications of HR
outsourcing on HRM functions.
1. In Indian business, firms personal selling is skewed in favour of customers (merchant middlemen). Discuss
this statement and describe the current status of personal selling in India.
2. “Physical distribution has been described as the other half of marketing and economy’s Dark Continent.” Do
you agree with this statement? Explain.
3. “Packaging has been criticized as being expensive giving no additional value and often deceptive.” How
would you justify marketer’s use of packaging?
4. Do you think that social media advertisements would kill all other traditional media? Give your views with
proper justification. Also explain under what circumstances online advertisements would be highly
recommended.
1. If your company wants to raise long term loans from the capital market for meeting its future needs, as a
Finance Manager which sources you would prefer and why?
2. If the use of financial leverage magnifies the earnings per share under favourable economic conditions, why
do the companies not employ a very large amount of debt in their capital structures?
3. “Efficient cash management will aim at maximizing the availability of cash inflows by decentralizing
collections and cash outflows by centralizing disbursements”. Discuss from the point of cash conversion cycle.
4. Design an appropriate capital structure which yield more profitability for a service industry. Illustrate your
answer with the help of EBIT-EPS analysis.
2.4 OPERATIONS MANAGEMENT
1. Investigate any firm of your choice to determine how the materials management function fits into its
organization. Prepare an organizational chart for the firm.
2. Selecting a facility location usually involves a sequence of decisions. This sequence can include a national
decision, a regional decision, a community decision and a site decision. Elucidate your views with reference to
the above context.
3. What is statistical process control for fraction defectives? With a suitable example of a real life problem,
explain the step-by-step procedure for designing a statistical process control chart for fraction defectives.
4. “Spending Money for Maintenance is an Investment" – substantiate your views.

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2.5 PROJECT MANAGEMENT AND ENTREPRENEURSHIP
1. Prepare a project report for starting a BPO (Business Process Outsourcing) centre at Chennai.
2. How State and Central Governments motivate to develop new entrepreneurs? As a consultant give suitable
tips to motivate new entrepreneurs to avoid unemployment problems.
3. Evaluate the support programmes undertaken by the Government of India for the promotion of
entrepreneurship in India.
4. How the women entrepreneurship plays major role in improving the Indian economy? Explain.
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1. ‘Strategic choice is made in the context of decision situation as well as decision making’. Explain this and
show various objective and subjective factors that affect strategic choice.
2. Describe the strategic approaches that Japanese companies have adopted in terms of TQM and continuous
improvement.
3. Critically examine the strategies adopted by private Airlines companies to attract more passengers. Assume
yourself as the GM of Indian Airlines and chart out a plan of action to counteract your competitors.
4. “Strategies involving mergers and acquisitions are particularly vulnerable to cultural problem” comment with
suitable examples.
2.7.1 HRM : (a) LABOUR WELFARE AND INDUSTRIAL RELATIONS
1. “Labour welfare is not a barrier liability or useless expenditure but a wise investment.” – Comment upon this
statement.
2. Write an essay on the scope, object and the constitutional validity of the Employees Provident Funds Act.
3. Explain the impact of technological changes in Industrial Relations
4. In the present situation, critically evaluate the term “Collective Bargaining” in India. Suggest the principles
for making the process of collective bargaining as a successful one.
2.7.1 HRM: (b) TRAINING AND DEVELOPMENT
1. “Skills can be imported, knowledge may be gained but attitudes once hardened cannot be changed.” As a
trainer suggest a method to change the attitude.
2. Design a Training Programme for a graduate engineer trainee in a large size engineering organization of your
choice.
3. “Training and development is a liability to organization” Explain and give your views.
4. Enumerate problems an HR executive may face while planning and implementation of training programme
for semiskilled and unskilled employees.
2.7.2 MM : (a) SALES AND DISTRIBUTION MANAGEMENT
1. Some people opine that a middleman increases the cost of marketing, while others praise it as it adds value to
the product. How would you reconcile these two opposite views?

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2. If your firm is considering changing the shape of certain territories, what actions would you take to lessen the
protests of the sales force who may be upset about this type of change?
3. How sales target are fixed by companies? Discuss about the application of sales forecasting techniques in
fixing the target. Do you feel that fixing sales target is useful? Give reasons.
4. What are the different channels available for distribution? How do you select a right channel? Suggest
suitable channel for the following products.
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2.7.2 MM : (b) MARKETING RESEARCH AND CONSUMER BEHAVIOUR
1. Illustrate with suitable example various sampling techniques used in marketing research. Suggest a suitable
sampling plan to collect information from the students of a university regarding the recreation facility available.
2. What are the influences of groups in purchase behaviour? “An individual’s family plays a prominent role in
influencing his buying behaviour than groups.” Do you agree? – Discuss.
3. When measuring attitudes, is it Important to consider the situation in which behaviour takes place? Enlist
different situations and give suitable examples of how situations might influence attitudes.
4. Discuss the essentials of a good questionnaire. Construct a questionnaire for studying the consumption
behaviour of tea in shopping markets and in government offices.
2.7.3 FM : (a) INVESTMENT, SECURITY AND PORTFOLIO MANAGEMENT
1. Discuss the present state of Indian capital market. What measures would you take to make the Indian capital
market more vibrant?
2. Elucidate the recent developments in stock market wherein interventions of SEBI are in a sterilised market
condition. Critically examine the developments in post intervention period.
3. “Explain how the technical indicators will be helpful in Indian stock market for a new investor in picking up
the share for investment.
4. Recently many specialized types of mutual funds have appeared. They invest in many companies in the same
industry, some invest in the same types of securities of many different forms in different industries. Among
these two strategies which is more advisable? Analyse from investor and company point of view.
2.7.3 FM: (b) MANAGEMENT OF FINANCIAL SERVICES
1. “Liberalisation and globalization measures have encouraged the introduction of new financial services in
India.” – Explain.
2. Examine the impact of the entry of foreign institutional investors in the Indian Stock Market.
3. Elucidate the services rendered by the credit rating agencies. ICRA, CRISIL and CARE.
4. Explain the impact of foreign direct Investment in Insurance and Banking sector in India.
2.7.4 PM: (a) PRODUCTION, PLANNING, CONTROL AND MAINTENANCE
1. Discuss the various methods of scheduling and loading used in the product layout in Automobile Industries.
Bring out the merits & Demerits.

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2. Briefly explain the breakdown maintenance. How does the Breakdown time distribution help in determining
the maintenance policy?
3. Discuss the significance of Material Requirements Planning (MRP). Prepare a detailed MRP for a company
engaged in the manufacturing of computer peripherals.
4. A two wheeler industry fixed a target of producing one vehicle per minute and they are following JIT
concept. Design a detailed scheduling chart.
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2.7.4 PM : (b) QUALITY MANAGEMENT
1. Select a product or service on your own and describe how the dimensions of quality influence its acceptance.
2. Give a detail plan to implement TQM in an educational institution.
3. Compare the application of Keizen, JIT, Poka Yoke and Benchmarking. Identify the industries which are
most suitable for these concepts.
4. Why corporate should do quality audit? Discuss the salient features of ISO 14000. Why this ISO 14000 is
critically important for leather industries?
2.7.5 SYSTEMS: (a) PERSONAL PRODUCTIVITY TOOLS
1. How do you set a style sheet in MS-Word to prepare a document? Exemplify the various options available in
style sheet.
2. How do you add photos, videos and sound in your power point presentation. Explain the other options
available in power point.
3. Name and describe briefly any five types of 3D charts that are available in the chart wizard of Excel. What
are the various types of stock available in Excel? Explain the necessary row and column setting to draw these
stocks charts?
4. What are the three major steps that Auto content wizard of power point takes its users through? Explain the
options available in each step, taking an example of presentation for a Brain Storming session?
2.7.5 (b) INFORMATION TECHNOLOGY
1. Discuss the possibility of occurrence of cyber crime in e-commerce. Do you feel there should be separate law
for e-commerce? If so, discuss the merits and demerits of enforcing such a law.
2. Develop a database for a functional area of your choice in an organization.
3. Majority of the companies are implementing an ERP system or intend to do so in the coming years. Discuss
the managerial implications.
4. Discuss the various payment systems in e-commerce. What precautionary measures are required?
MBA FINANCIAL MANAGEMENT I YEAR
1. Take any country with which you are familiar and discuss how a factor in the educational environment
imparts on managing an enterprise.

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2. Choose the organization where matrix type of departmentation is appropriate? Compare the pros and cons of
this type over the others.
4. The job of the supervisor is many more difficult than that of higher level managers’. Examine the major
responsibilities of a supervisor in an agro based Industry.
1. What kinds of sales promotion techniques are available for laptop computers? Based on the schemes
available in the market, suggest a suitable scheme for a company planning to launch a Laptop.
2. How do marketers disaggregate a market into a number of sub-markets/District sub-units of buyers – What
are the constraints a marketer will face to a homogeneous market – Explain?
3. Do you think the market segmentation criteria bring market opportunities to product marketer? If so, identify
them. Also identify some leading brands currently positioned for women in these segments. Can you think of
few for your own innovative product concepts targeted at these segments?
4. In today’s India the growth of online marketing is going with upward trend. Discuss the pros. & cons. Which
segment of consumers and what kind of products dominates online marketing?
1. Due to over capitalization the company may collapse which would certainly affect its employees, society,
consumers and its shareholders. What remedies you would suggest? Give suitable examples.
2. Assume that you are a financial manager of medium sized company. Explore the possibilities of generating
the different sources of capital at fair rate.
3. The contention that dividends have an impact on the share price has been characterized as the bird-in-the
hand argument. Explain the essential of this argument. Why this argument is considered fallacious?
4. Identify the macro factors which are prevailing in the global economy, leading to mergers and acquisitions.
1. Discuss the various inventory models used in industries. Do you think JIT inventory is successful in India?
Explain.
2. How an MRP system does helps management, monitor the performance of the inventory system? Give a
specific example of what the system does to direct management’s attention to problem areas?
3. Bring out the arguments for and against 'make' or 'buy' decisions. How is the problem of make-or-buy
resolved? Explain this by considering a bike manufacturing company.
4. Discuss the functions of purchasing department in an Industry. Explain some methods of purchasing
commonly adopted in an Industrial Purchasing. Why should the purchasing documents be legally sound?
1. Design a process for promoting internal candidates. How does the process differ from the one used for
selecting external applicants?
2. Explain the principles of disciplining employees. What are the consequences of enforcing discipline without
prior information?
3. As a frontline supervisor, what indicators would you need in order to decide whether a low-performing
subordinate was a selection mistake are merely needs training? Illustrate this dilemma with suitable examples.
4. A growing number of employees are reluctant to accept overseas assignments. Why do they refuse? What
benefits and services would you offer to them to accept such transfer?

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1.6 STATISTICS FOR MANAGERS
1. a) Write clearly the relationship between binomial Poisson distribution.
b) Five hundred television sets are inspected as they come off the production
line and the number of defects per set is reordered below:
No. of defects : 0 1 2 3 4
No. of Television : 368 72 52 7 1
Estimate the average number of defects per set and the expected frequencies assuming Poisson distribution.
2. There is a general belief that high income families send their children to government school. For this, 1000
families were selected in a city and the following results were obtained.
Income Public school Government school Total
Low 100 200 300
High 500 200 700
Total 600 400 1000
Use chi-square test to determine whether income level and the type of schooling are associated.
3. From the following data
X 25 22 28 26 35 20 22 40 20 18
Y 18 15 20 17 22 14 16 21 15 14
a) Calculate regression equation X on Y and Y on X.
b) Estimate X when Y = 20
c) Estimate Y when X=20
d) Calculate Karl Pearson's coefficient of correlation
e) Check whether Regression line is a good fit.
4. Define the inverse of a matrix. Solve the following system of equations using matrix inversion method?
2x + 4y + 2z = 12
5x – 2y + 6z = 07
3x + 3y – 4z = 5
1. Elaborate on the merits and demerits of using technology in business communication.
2. “Body language is one of the ways to communicate to the employees down the line” – Do you consider that it
is effective? Explain.
3. The President of the company has asked for a study of the employee's attitude over company's personnel
policies. Write a research proposal on the specific topic of your choice.
4. You have recently joined a branch of a company as its manager. Write a report to the head office on the
defects in the routine work of the branch. Also, suggest remedies for those defects.
1.8 ACCOUNTING FOR MANAGERS
1. A distinguished professor has stated “a statement of changes in financial position is like a motion picture,
explaining the difference between two photographs, the balance sheet as of the end of the current year and the
balance sheet as of the end of the preceding year.” Do you agree with this analogy? Justify your response.
2. “A branch or business segment that shows negative operating income should be shutdown.” Do you agree or
not? Justify your views for and against.
3. “The interest coverage ratio does not tell us much about the debt servicing ability of a firm” – Comment.
4. Indirect method of reporting cash flows from operating can create an erroneous impression about non-cash
expenses (such as depreciation). What kind of impression it can create and why is it erroneous.

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MBA FINANCIAL MANAGEMENT II YEAR
2.1 MANAGEMENT OF FINANCIAL SERVICES
1. Why companies go for leasing rather than purchasing agreement? What steps are involved in a lease
agreement?
2. Analyze the trends in mutual funds and how the fresh fund capitals are mobilized during past five years.
3. In the recent past many investors lost money on stocks and mutual funds because of an economic downturn
caused by global banking and financial crises. At the same time many experts argued that this was a “Real
Investment Opportunity” because of the depressed price for many stocks and mutual funds. Do you think today
is a good time to begin an investment program? Justify your answer.
4. If an entrepreneur approaches you for an advice regarding financing of a project wherein he intends to
expand his existing project. What resources you should suggest him to raise his funds?
2.2 INTERNATIONAL FINANCE
1. Define the balance of payments. The balance of payments records all types of international transactions.
What are the three main types of international transaction in balance of payment accounts?
2. “Multilateral setting process is good to read in print, but when it comes to implementation, there are
bottlenecks.” What does this statement imply? Discuss in detail.
3. India’s Tariff and quota system is restricting international trade especially for Agri Business. – Do you agree
with this statement? If Yes / No – substantiate your answer with suitable example.
4. Critically evaluate the success of STC of India in achieving the objectives for which it was established.
2.3 DERIVATIVES MANAGEMENT
1. How the valuation of Interest Rate SWAP, Currency SWAP and FRN are made? Explain them.
2. What is a lower bound price of a 4 month call option on a non dividend paying stock when the stock price is
28 $, strike price is 25$ and risk free interest rate is 8% per annum.
3. Examine the risks in financial derivatives and suggest measures to minimise them.
4. Write a note on role of clearing house with special emphasis upon ‘delivery mechanism’ in futures market
2.4 RISK MANAGEMENT AND INSURANCE
1. You are the newly appointed Risk Manager within an organisation and have noted that there is no written risk
management philosophy or statement in place. Advise to the Board regarding the advantages of adopting a risk
document, describing the elements that should be referenced within it.
2. Discuss the loss control measures are to be taken by any manufacturing company of your choice.
3. ‘Insurance is a risk management technique of the corporate sector’– Analyse the statement.
4. Critically examine the role of government in regulation of insurance business in India
2.5 INVESTMENT, SECURITY AND PORTFOLIO MANAGEMENT
1. How do operators on a stock exchange affect the economic life of a nation? Is it necessary to control the
stock exchange in the present situation? Give your views.
2. “Companies with high credit risk are the ones that cannot access fixed rate market directly. They are the
companies that are most likely to be paying fixed and receiving floating in an interest rate swap”. Do you think
it increases or decreases the risk of a financial institutions swap portfolio? Assume that companies are most
likely to default when interest rates are high.
3. “A fundamental analysis estimate of intrinsic value is different from the present value of all income”. Is this
statement true, false or uncertain? Justify your views with appropriate examples.

9 Page 14
4. A stock split should have no effect on value but it does seem to affect a firm stock price. How would you
reconcile this contradiction? Substantiate with suitable examples.
1. What are the six sigma strategies? Is this strategies has suitable to all the organization? If yes explain briefly
if no justify your answer.
2. A leading steel company approaches you for strategies formulation and implementation in the changing
environment. Suggest them a combination of strategies for productivity improvement (Make necessary
assumptions).
3. Consider the shampoo market in India. Prepare a table showing the differences between the strategies
adopted by top 5 brands. Explain each point.
4. Differentiate between competitive advantage of a country and a corporate. Discuss how this can help a firm
to win over competition and grab more market share.
2.7.1 E-COMMERCE
1. What type of electronic payment systems are required in E-Commerce? Why are there different types of
payment systems? Explain the necessary characteristics of each type of payment system and give an example of
each where it is used.
2. Describe the current e-commerce scenario in India and explain the future prospect of e-commerce
3. Take an example of any two e-commerce companies in India providing high end e-commerce solutions and
describe how they established customer confidence, trust and ensured privacy and security of the e-commerce
transactions.
4. What is meant by Home entertainment? How it is related to E-Commerce and explains the size of the Home
Entertainment Market?
2.7.2 BUSINESS RESEARCH METHODS
1. Why do business organizations need research? A company, faced with the problem of increasing rate of work
force turnover, wants you to conduct a research on this problem. Prepare a blueprint on the research process,
you will follow.
2. "Research is much concerned with proper fact finding, analysis and evaluation". Do you agree with this
statement? Give reasons in support of your answer.
3. “Whenever possible, it is advisable to use instruments that have already been developed and repeatedly used
in published studies, rather than develop our own instruments for our studies” - Do you agree? Discuss the
reasons for your answer
4. "Every data collection method has its own built-in biases. Therefore, resorting to multi-methods of data
collection is only going to compound the biases", How would you critique this statement?
MBA HUMAN RESOURCE MANAGEMENT I YEAR
4. The job of the supervisor is many more difficult than that of higher level managers’.

9 Page 15
5. Examine the major responsibilities of a supervisor in an agro based Industry.
Explain.
prior information?
b) Five hundred television sets are inspected as they come off the production line and the number of defects per
set is reordered below:

9 Page 16
No. of Television: 368 72 52 7 1
Low 100 200 300
High 500 200 700
Total 600 400 1000
3. From the following data:
X 25 22 28 26 35 20 22 40 20 18
Y 18 15 20 17 22 14 16 21 15 14
4. Define the inverse of a matrix. Solve the following system of equations using matrix inversion method.
1. 2x + 4y + 2z = 12
2. 5x – 2y + 6z = 07
3. 3x + 3y – 4z = 5
4. You have recently joined a branch of a company, as its Manager. Write a report to the head office on the
1. “Behaviour is basically dissimilar” How will you try to ensure uniformity in behaviour towards achieving
conformity with organizational goals?
2. “Informal organization is detrimental to the interests of formal organization and therefore, it is an evil to be
nipped in the bud itself”. Comment on this statement and explain how management should handle informal
groups.
3. Do you think there might be any positive and significant relationship between the possession of certain
personal values and successful career progression in organizations like Infosys, Tata group of companies and
Apollo Hospital? Discuss.
4. Cite two examples of impression management based on your own experience. Why do people try to manage
impressions?
MBA HUMAN RESOURCE MANAGEMENT II YEAR

9 Page 17
2.1 ORGANISATIONAL DEVELOPMENT AND MANAGEMENT OF CHANGE
1. Examines some of the models of OD. Which do you think would be more appropriate for Indian Industries?
2. “Human beings have a tendency to get merged to a group. This happens when majority of the groups have
changed ultimately creating pressures on individuals to fall in line with change.” Do you think this a desirable
or an undesirable phenomenon? Give your views.
3. "Many managers believe the effectiveness of third party peace making intervention rather than
comprehensive intervention". Do you agree with this statement? Justify your views.
4. “A well established company manufacturing readymade garment plans to introduce new machines and new
methods of production. The workers in the factory numbering five hundred are fearful of the change resisting it
in many ways.” Advice the management how to solve the problem through derive the appropriate strategy.
2.2 TRAINING AND DEVELOPMENT
1. Assume yourself as a CEO of a Yarn Export Company, how will you design effective training policies in
your company? Enumerate the various logistics arrangements needed for conducting training programmes in
your company.
2. “Most of the training programme fails due to improper need identification”. If this is true, as a Trainer how
will you identify the need for training of an organization? Express your views.
3. Explain the merits and demerits of different types of training programs. Discuss their suitability in industries
like power generation plant, mines and automobile assembly line.
4. Device a mechanism of evaluating training and development effectiveness to assess whether training and
development investment gives commensurate return. Justify your answer.
2.3 LABOUR WELFARE
1. “Labour welfare is not a barrier liability or useless expenditure but a wise investment.” – Comment upon this
statement.
2. “Safety of workers in mines is much more riskier than any other industrial establishments. We need to evolve
a separate policy on their welfare and safety.” – Do you think so? If so, given your opinion either supporting or
defending this statement.
3. In what way industrial hazards can be reduced? Can we prevent accidents by weeding out accident - prone
workers? Suggest suitable ways to reduce accidents in factories (choose an industry of your choice).
4. Why worker’s education is important? How do workers educations improve the productivity? Discuss.
2.4 INDUSTRIAL RELATIONS
1. What are the causes of poor Industrial relations? What are the effects? Give your suggestions to improve the
legislation concerning industrial Relations in our country.
2. Critically evaluate the unfair management practices and unfair union practices. Evaluate a strategy for
balancing these two extremes, so as to ensure both are happy and end up with win-win situation.
3. Enumerate the various factors involved in effective negotiation process. Explain the emerging issues in the
administration of Collective Bargaining agreements in global context.
4. “Enlightened Trade Unions are highly useful both to the working class and the management’. – Examine the
recent issues happened in Neyveli Lignite Corporation (NLC) as an example for the above statement.
2.5 WAGES AND SALARY ADMINISTRATION
1. What are the guidelines to be followed in preparing a wage structure at the enterprise level in a steel
production company? Enlist the various problems in it.

9 Page 18
2. When all employees are paid fundamentally the same amount of compensation, what is the likely impact
upon satisfaction and behaviour? What effect would secrecy – of – pay policy have upon the situation?
3. Outline the purpose of a pay commission. How is it constituted? Critically examine the recommendations of
any four central pay commissions of your choice.
4. “If selection and placement decisions are done effectively, individual performance should not vary a great
deal, therefore, an incentive system is not necessary” – Discuss.
1. What is the six sigma strategies? Is this strategies has suitable to all the organization? If yes explain briefly if
no justify your answer.
assumptions).
WHATS APP: 9967480770
CALL US ON: 7506193173
2.7.1 E-COMMERCE
1. What type of electronic payment systems are required in E-Commerce? Why are there different types of
transactions.
you will follow.
reasons for your answer.

9 Page 19
MBA INFORMATION SYSTEM I YEAR
1. “Management is an art of getting things done through people.” Do you think this definition is adequate for
the present day concept of management?
2. “MBO plays a major role in planning process” – Critically analyse the statement in detail with live examples.
3. Analyse the leadership style of any real life business leader. Does it fit into any leadership theory? What do
you think has made him or her, an effective leader? Support your answer with relevant cases.
1.2 MANAGERIAL ECONOMICS
1. Explain how “wealth maximization” pave a great role for the growth of Indian economy.
2. “How do prices play a great role in determining a specific market?” Discuss the above statement with
suitable example.
3. Define National Income and discuss any one of the methods for calculating National Income of Indian
Economy.
4. “Prices are the automatic regulator that tends to keep production and consumption in line with each other" -
Explain.
1.3 ACCOUNTING AND FINANCE FOR MANAGERS
1. "The effect of price reduction is always to reduce the p/v ratio, to raise the B.E.P. and shorten the MOS."
Explain with suitable example.
2. ”Accounting ratios are mere guides and complete reliance on them in decision making is suicidal.” Elucidate.
3. Discuss the role and contribution of the professional accounting institutions in the development of accounting
in 21ST century.
4. “Investment in equity share is better than the Investment in other mode” – How can you justify this statement
in the light of risk and returns.
1. In Indian business, firms personal selling is skewed in favour of customers (merchant middlemen). Discuss
this statement and describe the current status of personal selling in India.
2. “Physical distribution has been described as the other half of marketing and economy’s Dark Continent.” Do
you agree with this statement? Explain.
3. “Packaging has been criticized as being expensive giving no additional value and often deceptive.” How
would you justify marketer’s use of packaging?
4. Do you think that social media advertisements would kill all other traditional media? Give your views with
proper justification. Also explain under what circumstances online advertisements would be highly
recommended.
1. “Job analysis is just another burden placed an organisations through governmental legislation.” Do you agree
or disagree? Discuss.

9 Page 20
2. You are appointed as HR manager for a large size company of your choice. Now you are asked to fix pay
scale for the employees. Explain your process of pay fixation.
3. “Human Resource Management is a proactive approach and personnel management is a reactive approach to
perform the same set of functions related to managing human resources.” Do you agree with this statement?
4. “HR Outsourcing has become a common practice throughout the world.” Discuss the implications of HR
outsourcing on HRM functions.
1.6 PRODUCTION AND MATERIALS MANAGEMENT
1. Investigate any firm of your choice to determine how the materials management function fits into its
organization. Prepare an organizational chart for the firm.
2. Selecting a facility location usually involves a sequence of decisions. This sequence can include a national
decision, a regional decision, a community decision and a site decision. Elucidate your views with reference to
the above context.
3. What is statistical process control for fraction defectives? With a suitable example of a real life problem,
explain the step-by-step procedure for designing a statistical process control chart for fraction defectives.
4. "Spending Money for Maintenance is an Investment" – Substantiate your views.
1.7 RESEARCH METHODS FOR MANAGEMENT
1. What is cluster analysis? Give a situation to apply cluster analysis and explain the steps as well as the
expected result according to you.
2. Case study research is an existing situation as a means of creating and testing of hypothesis. Critically
evaluate your view on this with a suitable example.
3. Assume that you have been appointed to conduct a market survey for examining the satisfaction among the
guests stayed in a star hotel, design a sampling plan to accomplish this purpose.
4. How research will be helpful for the development of a nation’s economy? Give your views with real time
examples.
MBA INFORMATION SYSTEM II YEAR
1. Suggest any suitable motivational theory for IT industry and substantiate your views.
2. “Attitude determines your Altitude”-Substantiate your views on this quote with relevant corporate examples.
3. “A happy Worker is a productive worker”- Discuss in a behavioral perspective.
4. ‘Organizational development involves the development of organization in the light of its future expansion
plan’. Elaborate your views.
2.2 MANAGEMENT INFORMATION SYSTEM
1. Discuss MIS strategies that companies in the electricity utilities industry could employ to achieve a
competitive advantage.
2. Some have said that the best way to reduce systems development costs is to use application software
packages or fourth-generation tools. Do you agree? Why or Why not?
3. Adopting an enterprise application is a key business decision as well as a technology decision. Do you agree?
Why or Why not? Who should make this decision?
4. Discuss in detail the activities involved in development of e-commerce based Information System in an
organization.
2.3 DATABASE MANAGEMENT SYSTEM

9 Page 21
1. Write a short description of the purpose of PL /SQL procedure. Include simple operating instructions. If the
procedure takes any arguments, include a sample input that causes it to execute successfully. If your procedure
raises an exception, include instructions on how to get it to raise the exception.
2. Define first, second, and third normal forms when only primary keys are considered. How do the general
definitions of 2NF and 3NF, which consider all keys of a relation, differ from those that consider only primary
key?
3. What do you mean by PL/SQL? What are the advantages of PL/SQL over SQL? Explain the functions of
control loops with examples.
4. Is DBMS usage always advisable or sometimes we may depend on file base systems? Comment on the
statement by describing the situation where DBMS is not a better option and file base systems is better.
2.4 E-COMMERCE
1. Describe the current e-commerce scenario in India and explain the future prospect of e-commerce.
2. Consider the development of a portal for a Retailer shop. Discuss the various technologies, tools and
components involved in designing the same.
3. Discuss the challenges and opportunities of e-commerce in Indian Software Industry.
4. Explain the characteristics of large companies that involve B2G and B2C transactions in their business,
which require robust, capable and scalable electronic commerce system.
2.5 ENTERPRISE RESOURCE PLANNING
1. Imagine that you are a manager in a firm and implemented ERP system but that is failed in your company,
what type of strategies that you will follow to recover it?
2. Implementation of an ERP system is a major investment and commitment for any organization, but still many
ERP implementations fail. What are factors that contribute to the failure of ERP implementation?
3. A Leading Software Company wants to implement ERP Software. Select software of your interest and give
the steps of implementing that ERP software in the company.
4. Enlist the general problems faced during implementation of ERP and the solution for it.
2.6 DATA WAREHOUSING AND DATA MINING
1. Outline the major research challenges of data mining in one specific application domain, such as
stream/sensor data analysis, spatiotemporal data analysis, or bioinformatics.
2. Data quality can be assessed in terms of several issues, including accuracy, completeness, and consistency.
For each of the above three issues, discuss how data quality assessment can depend on the intended use of the
data, giving examples. Propose two other dimensions of data quality
3. A data warehouse can be modeled by either a star schema or a snowflake schema. Briefly describe the
similarities and the differences of the two models, and then analyze their advantages and disadvantages with
regard to one another. Give your opinion of which, might be more empirically useful and state the reasons
behind your answer.
4. Data cubes and multidimensional databases contain nominal, ordinal, and numeric data in hierarchical or
aggregate forms. Based on what you have learned about the clustering methods, design a clustering method that
finds clusters in large data cubes effectively and efficiently
2.7.1 SOFTWARE PROJECT MANAGEMENT
1. Identify the key aspects in which modern software project management practices differs from those of
traditional software project management.

9 Page 22
2. Assume the size of an organic type software product has been estimated to be 32,000 lines of source code.
Assume that the average salary of a software engineer is Rs.75,000 per month. Determine the effort required to
develop the software product and the nominal development time.
3. (a) List any four attributes that contribute to the quality software product. Discuss how they influence
software quality.
(b) Develop a set of guidelines for conducting a formal technical review.
4. Illustrate with a software, the process in determining the software WBS architecture, populate the software
WBS and in determining the cost categories for the software.
2.7.2 ADVANCED WEB DESIGN
1. Develop a XML application to get the details of Book s(Title, Author Name, ISBN No, Publisher details).
List out the details of Management related books. Write DTD, Schema, XZL wherever required?
2. A. Discuss abut EJB architecture and its Components with neat diagram.
B. Describe the important services provided by a container to an enterprise bean?
3. Develop an employee Payroll system using (RMI) Techniques, the primary methods of Payroll calculation
should be accessed from remotely.
4. Design web page for hospital Management system with all DHTML features and display the hospital name in
all pages using Cookies in JSP.
MBA INTERNATIONAL BUSINESS I YEAR
1. ‘Management is the force which leads guides and directs an organization in the accomplishment of pre-
determined objectives’. Do you agree or disagree? Justify.
2. Take any two Indian companies and examine how they have succeeded or failed due to poor strategic
planning.
3. “A good leader is not necessarily a good manager”. Take one example from service industry as per your
choice and compare the role of leaders and managers.
4. “The only planning tool we need in the company is the budget. If everyone meets his or her budget, we need
nothing else, and management by objectives would be an unnecessary frill”. Comment.
1.2 INTERNATIONAL ACCOUNTING
1. Review and comment on the work undertaken for harmonization by various bodies and explain the details of
standard setting process by International Accounting Standard Board(IASB)
2. “Structure of an organization should be tailor made search for a typical structure is vain” – Comment on this
statement and discuss the factors affecting organization structure
3. Compare and contrast the following proposed approaches for dealing with international differences in
accounting, disclosure and auditing standards a). Reciprocity; b) Reconciliation c) International Standards
4. What is the difference between harmonization and standardization? If comparability is considered desirable,
how should it be achieved? Do multinational enterprises warrant special international accounting standards, or
should such standards be applied to all companies?
1.3 INTERNATIONAL ECONOMICS
1. Do the IMF and other financial institutions play a vital role in foreign trade policy? If so elucidate the points
with apt examples.

9 Page 23
2. Describe the term “Balance of payments” Indicate broad categories of transaction in balance of payments. Is
it necessary for the countries to manage balance of payments? Suggest some measures to change deficit balance
of payment into surplus balance of payment.
3. Write a note on exchange rate. What are the positive and negative effects, India faced due to Fluctuations in
its currency against U.S. dollar in the recent past.
4. “The concept of foreign trade multiplier is one of the major things in any International Business
Environment”. Briefly discuss the above with current examples.
1.4 INTERNATIONAL BUSINESS ENVIRONMENT
1. Take an export oriented firm in readymade garments industry of your choice. What are the different nontrade
barriers that it faces? What are your suggestions to the firm? Explain
2. Explain the role of SDR’s and international organization like IBRD, IFC, and IDA.
3. a) Enumerate the various legislations governing foreign trade in India, giving main provisions of any one of
them.
b) Location theory explains, why foreign direct investment moves from one country to another in search of
optimum location. Explain.
c) What are other factors which are important to know the flow of foreign direct investment.
4. Take any company and discuss how its marketing strategy is different in its home country and foreign
country give the reason on it had to be different.
1.5 FOREIGN POLICY OF INDIA
1. Bring to light the recent changes in India’s Foreign Policy. In what way, the changes are instrumental for the
promotion of India’ international trade?
2. Focus on India’s relationship both political and trade with the United States. Do you agree this relationship is
mutually beneficial? Defend your answer.
3. “Small scale industrial sector which was supposed to be benefited by the canalizing system was most affected
one by the canalizing system” – Discuss this paradox scenario and explain canalizing agencies role in India’s
foreign trade.
4. Discuss the role of prime minister in India’s foreign policy formulation since independence.
1.6 INFORMATION TECHNOLOGY AND E-COMMERCE
1. How a barcode works when you pay for an item in a retail store? What retail store managers can do with the
information collected by the barcode readers? Explain the problems of using barcodes?
2. Assume a Business Environment in manufacturing sector. Define and design a system to automate the
business process with necessary implementation of IT. Give the block diagram, DFD and soon if necessary.
3. Explain in detail on-line airline ticketing system. How is it different form conventional system? Explain with
the help of a diagram, type of transactions one can do, mode of payments and the various security features of
on-line banking system.
4. “Clustering has been popularity recognized as an important data mining task with broad applications”-
Discuss and give one example for each of the following cases.
(a) An application that takes clustering as a major data mining function.
(b) An application that takes clustering as a pre-processing tool for data preparation for another data mining
task.
1.7 COMMUNICATION FOR GLOBAL MANAGERS

9 Page 24
1. Discuss any situation in which you are involved where the communication went wrong. Analyze the
communication process in that situation, using the term sender, receiver and other elements. Which element(s)
disturbed the situation? What lesson you learnt?
2. Explain the basic ingredients of an effective office memo. How can it be used as a very strong tool to send
the right message and get the necessary action?
3. a) Why do you think the communication plays a vital role in organizations?
b) Discuss the communication process in Detail.
4. “Informal Communication announces bad moods of Managers” – Under What Circumstance this statement is
valid? Explain.
1.8 ORGANISATIONAL BEHAVIOUR
1. While managing workforce, “Participation is an excellent method for identifying differences and resolving
conflicts.” Do you agree or disagree? Illustrate with real life examples.
2. Some changes in organisations are unplanned, where as others are the result of strategic plans. Give examples
of each of their verities of change and explain their implications for organisational functioning.
3. Once you are established in your careers, what special challenges are you likely to confront? What can you
do to enhance your chance of having a fully satisfying successful career?
4. “Learning is involved in almost everything that everyone does”. Substantiate your views and indentify the
applications of learning in positive and negative reinforcement’s strategy.
MBA INTERNATIONAL BUSINESS II YEAR
2.1 INTERNATIONAL HUMAN RESOURCE MANAGEMENT
1. Identify the environmental, organizational and individual challenges of IHRM in 21st century. In your
opinion which will be least important. Justify with your comments.
2. Design an application blank to be used for recruitment of blue collar workmen and explain in what way it
should differ from an application blank for supervisory personal.
3. a) “Evaluating the performance of International managers is challenging job” – State your opinion.
b) Construct a well-defined Recruitment and Selection policy for an International service oriented Organization.
4. Can you easily solve the work conflict in a Multinational Company? Explain with suitable examples.
2.2 INTERNATIONAL MARKETING MANAGEMENT
1. Describe the differences between ethnocentric, polycentric, regiocentric and geocentric orientations. How do
these orientations affect international marketing practices? Explain by giving two examples.
2. When MNC's enter India, they compromise on several aspects in their products to satisfy the price conscious
Indian consumers. Do you accept this? Give examples from automobiles and FMCG sector.
3. The vice president of an export house has asked you to prepare a market profile of leather–foot wears in
Saudi Arabia. What factors would you consider in preparing the profile? What sources of information will you
look for in preparing the above profile?
4. Compare the basic differences between calculation of price for selling in the home market and in export
markets, indicating the direct and indirect cost elements that are usually taken in to account in each case.
2.3 INTERNATIONAL FINANCIAL MANAGEMENT
1. Asses the competitive strength and weakness of European, U.S. and Japanese Bank. How financial
deregulation in Japan and Europe is are likely to affect the competitive balance in international banking?
2. “International business volume is expected to grow with the process of globalization.” How do you analyze
this statement?

9 Page 25
3. Discuss the exchange rate Depreciation with suitable examples.
4. Indian Government recently made a major policy decision permitting FDI in retail sector. Discuss its impact
on domestic retail segment.
2.4 LOGISTICS AND SUPPLY CHAIN MANAGEMENT
1. Assume that a FMCG company is entering into India which has its network in more than 20 countries across
the world. The company is planning to have its business throughout India. As a Logistic manager, how do you
support the company in achieving its objectives? Give illustrations.
2. “Many innovations on technology-based approaches are well-suited to the enhancement of the effectiveness
of Supply Chain Management” – Justify this statement by giving few applications of information technology in
SCM.
3. Give arguments to support the statement the Wal-Mart has achieved very good strategic fit between its
competitive and supply chain strategies.
4. "Many Innovations on technology-based approaches are well-suited to the enhancement of the effectiveness
of supply chain management" - Justify your views with examples.
2.5 GLOBAL STRATEGIC MANAGEMENT
1. What do you understand by Global strategic management process? Take the case of any Multinational
Company you are familiar with and discuss its strategic management process.
2. What is core competence? How to identify, build, deploy and protect core competence? Illustrate with your
own examples.
3. What are the precautionary measures a firm has to adopt before deciding its communication strategy for its
global brand? Take the case of body deodorant and home furniture as examples and discuss.
4. “The unification of Europe has forced many businesses expand their global concerns to include neighboring
countries” – Critically evaluate this statement.
2.6 INTERNATIONAL TRADE POLICIES AND DOCUMENTATION
1. Examine how specific export promotion measures have benefited any company of your choice.
2. Explain the EXIM policy and procedures adopted by India, since post liberalization.
3. Explain the need for preparing export documents.
4. Explain the concept of international business. Do you subscribed to the view that International Business has
to face greater amount of complexities than the domestic Business? Substantiate your argument with reasoning.
2.7.1 INTERNATIONAL MARKETING RESEARCH AND CONSUMER BEHAVIOUR
1. If you were to formulate the most critical learning points concerning the use and the conduct of international
marketing research, what points would you come up with, both from an academic and a managerial perspective?
2. Assume you are appointed as a marketing head in a leading FMCG company in India. As part of the
development process the company wants to expand its business operations internationally to its neighboring
countries. You are given the task as following. a) Identifying the market and its segmentation b) Studying the
consumer behavior c) Do product research d) Examining the market opportunities. Narrate your role to carry
out the above task by doing market research.
3. How can educational and business institutions assist the international marketer in overcoming the problems
posed by marketing relativism and the unconscious use of the self-reference criterion? Discuss with examples.
4. Identify the principal methods that companies might use in assessing and reviewing opportunities across
international markets. Suggest alternate means by which firms can priorities and segment international markets.

9 Page 26
2.7.2 EXPORT AND IMPORT FINANCE
1. Describe the new trends in India’s global trading pattern with future prospects.
2. Inflation rate as well as interest rates will affect the value of currency rates – Discuss and also explain the
reasons for variation of the inflation rate.
3. “Export incentives are major factors to encourage the EXIM business”- Do you agree? Explain with suitable
examples
4. “Credit Insurance agencies will help the exporter & importer in financial payments” –prove it.
MBA MARKETING MANAGEMENT I YEAR
4. The job of the supervisor is many more difficult than that of higher level managers’. Examine the major
responsibilities of a supervisor in an agro based Industry.
Explain.

9 Page 27
prior information?
b) Five hundred television sets are inspected as they come off the production line and the number of defects per
set is reordered below:
No. of Television:368 72 52 7 1
Low 100 200 300
High 500 200 700
Total 600 400 1000
3. From the following data
X 25 22 28 26 35 20 22 40 20 18
Y 18 15 20 17 22 14 16 21 15 14
4. Define the inverse of a matrix. Solve the following system of equations using matrix inversion method.
2x + 4y + 2z = 12
5x – 2y + 6z = 07
3x + 3y – 4z = 5

9 Page 28
4. You have recently joined a branch of a company as its manager. Write a report to the head office on the
1.8 ADVERTISING AND SALES PROMOTION
1. Discuss the various types of advertising media and explain their characteristics. Explain with suitable
examples.
2. Persuasive advertising is the most obvious kind of advertising- Do you agree? Elaborate the reasons.
3. Trace and explicate an activity which is having capability to complement and supplement the functions of
marketing.
4. Briefly discuss the top five advertising agencies in India and how do they function?
MBA MARKETING MANAGEMENT II YEAR
2.1 PRODUCT AND SERVICES MARKETING
1. Do you feel that consumers are satisfied with the quality of after sales services available to consumer goods
such as refrigerators, TV-sets, air-conditioners and so on in India? Discuss.
2. Examine the product life cycle of personal computers in the Indian Market, and trace the various marketing
strategies followed by firms at different stages.
3. “Flexible pricing seems much more prevalent in Marketing of services than in the marketing of goods” – Do
you agree? Explain.
4. Branding is a hot topic in board rooms around the world, because most of the CEO's recognize that a strong
brand is powerful driver. In this context discuss about they key elements that contribute to brand equity?
Discuss this concept with reference to TATA and CavinKare
2.2 MARKETING RESEARCH
1. “A descriptive research design is formal and rigid whereas exploratory research design is informal and
flexible.” Explain this statement by using Indian examples.
2. Do you agree that data obtained through experiments are more valid and reliable than through surveys and
observations? Why or why not? Explain.
3. Prepare a questionnaire for studying the marketability of a hypothetical consumer product.
4. “Sampling error is an inherent part of the sampling process; it cannot be eliminated.” What do you think
about this statement? Do you agree or Disagree? Explain.
2.3 CONSUMER BEHAVIOUR
1. How can marketers use measures recognition and recall to study the extent of consumer learning?
2. Analyse and assess the consumer decision making process and bring out the impediments while buying a
high priced car like- Mercedes Benz, Rolls Royce, etc.
3. The advertising manager of a company wants to know, how many people actually view and understand the
advertising message of a commercial that the company plans to place on a prime-time network television
program. How can the advertising manager obtain valid information regarding the viewing and understanding
of the company's commercial?
4. How are attitudes formed? Can consumer attitude be changed? Explain with examples.
2.4 RURAL MARKETING
1. Rural Marketing is the real marketing – Do you agree or disagree. Substantiate your views.
2. Explain the various changes which are required to be made in the promotional strategy of a company for
successfully promoting a product in rural markets

9 Page 29
3. Going rural is the need of the hour”. Keeping this statement into account, suggest the various roadblocks
which the marketers have to overcome in order to successfully launch their product in rural markets.
4. “Universe is depending on Rural Marketing”. Do you agree or disagree. Justify your views?
2.5 SALES AND DISTRIBUTION MANAGEMENT
1. Some people opine that a middleman increases the cost of marketing, while others praise it as it adds value to
the product. How would you reconcile these two opposite views?
2. If your firm is considering changing the shape of certain territories, what actions would you take to lessen the
protests of the sales force who may be upset about this type of change?
3. How sales target are fixed by companies? Discuss about the application of sales forecasting techniques in
fixing the target. Do you feel that fixing sales target is useful? Give reasons.
4. What are the different channels available for distribution? How do you select a right channel? Suggest
suitable channel for the following products.
1. What are the six sigma strategies? Is this strategies has suitable to all the organization? If yes explain briefly
If no justify your answer.
assumptions).
2.7.1 E-COMMERCE
1. What type of electronic payment systems is required in E-Commerce? Why are there different types of
transactions.
you will follow.
reasons for your answer

9 Page 30
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