Capitalizing on the expanding Gen Z consumer demographic could substantially boost your business profits. Yet, failing to adapt could be equally detrimental. To effectively engage the Gen Z market, products and services should combine value, quality, and ethical practices. Stay tuned for more insightful content on trends influencing the global economy and workforce. www.pmapstest.com

1. IS YOUR BUSINESS READY
TO SERVE GEN Z?

2. CHECK FOR THESE
MUST-HAVES IN YOUR
PRODUCT AND SERVICES TO KNOW:

3. SUSTAINABILITY:
Gen Z is the most environmentally conscious
brand and 73% of them are ready to pay more
for environment friendly products.

4. PERSONALISED
SHOPPING EXPERIENCE:
Offering personalised services is a must and not an option

5. HAVE CREDIBLE
REVIEWS:
96% of Gen Zers often take time to read reviews or
recommendations for products they are considering buying.

6. CUTTING EDGE
TECHNOLOGY:
Remove friction and empower them to engage with your brand

7. GAMIFICATION:
Use rewards and special offers to build brand loyalty

8. SOCIAL MEDIA
PRESENCE:
This is necessary to build brand awareness and sales as Gen Z is the
generation most likely to shop online.