Making sure that your business stands out has always been important. It is even more important when the most significant demographic, i.e. Gen Z, do not showcase loyalty to any specific brand. They tend to be much less attached to specific brands, instead preferring to shop around for the best deal. Thus you need to stay on your toes to keep them interested with new offers, products, and great customer service. Follow for more such content around trends that are shaping the global economy and workforce. www.pampstest.com

1. BUILD A BRAND THAT
RESONATES WITH
GEN ZS
BY DOING
THIS:

2. BE GENUINE AND
TRANSPARENT:
Present information in an honest and truthful way,
they have access to all the information on their
fingertips.

3. BE SUSTAINABLE:
More than 6 in every 10 Gen Z prefer to buy
sustainable brands.

4. BE AUTHENTIC:
Brands that resonate with people do much better
than others.

5. HARNESS EMOTION AND
IMAGERY:
Catchy slogans are not enough to capture
attention, bring in visual and emotional elements.

6. CAPITALISE ON
INFLUENCER MARKETING:
Pick your micro-influencers well to help build a solid
Gen Z customer base.

7. BE OMNI-PRESENT:
Gen Z'ers switch between channels frequently, so
consider implementing an omnichannel strategy