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6. What is SEO?

7. Google Rank

8. Bing Rank

9. Yahoo Rank

10. How to Analyze a Site for SEO
• What is your site about?
• Who is your target audience?
• What is your main source of income?

11. How much traffic is
your site getting?
• What is the AlexaTraffic Rank?
• http://www.alexa.com/

12. How much traffic is
your site getting?
• Google Analytics
• google.com/analytics

13. What is your Google
PageRank?

14. About how many
backlinks do you have?

15. Let’s see your page
source
• Let’s see your page source including the
Title, Description and Tags.

16. Let’s see your
competition
• Repeat steps for your competitors’
websites

17. Let’s Brainstorm
• Please make a list of possible keywords
your clientele might type into Google to
find what you offer.Type one keyword
phrase per line, single-spaced, with no
commas.

18. Keyword List
• Los Angeles Cakes
• Cakes Los Angeles
• Los Angeles Cake
• Best Cakes
• Best Bakery

19. Google Keyword Tool
• https://adwords.google.com/ko/KeywordPla
nner/Home

22. Title Tag
• <title>Keyword Phrase, Keyword Phrase,
Keyword Phrase - Company Name</title>
• <title>Birthday Cakes Los angeles, Best
Cake, Bakery Los Angeles - Little Cake
Shop</title>

23. Meta Description
• <meta name="description" content="Cakes
Los Angeles maker Little Cake Shop is your
best choice for Birthday Cakes,Wedding
Cakes and more! (800) 555-5555" />

24. Meta Tags
• <meta name="keywords" content="Cakes
Los Angeles, Best Cakes, Bakery Los
Angeles" />

25. Heading Tags
• <h1>This is heading 1</h1>
• <h2>This is heading 2</h2>
• <h3>This is heading 3</h3>
• <h4>This is heading 4</h4>
• <h5>This is heading 5</h5>
• <h6>This is heading 6</h6>

26. Alt Image Attributes
• <img src="smiley.gif" alt="Smiley face" />

27. Bold, Italics, Underline,
Capitalization
• <i>Italic text</i>
• <b>Bold text</b>
• <u>underline</u>

28. Internal Links
• Menus
• Footer Menu
• Site Index

29. URL
• www.keyword.com
• www.sitename.com/keyword.html

30. Content
• Menu Titles
• Bullet List
• Larger Text

31. Submit your URL
• http://www.google.com/submityourcontent/
website-owner/
• http://www.bing.com/webmaster/SubmitSite
Page.aspx

32. Yahoo Submission

33. Local Directories
• Yahoo Local
• Yellow Pages
• Citysearch
• Google Local
• Bing Local
• DMOZ.org

34. Forum Profiles and
Posts with Signatures

35. Social Bookmarking
• delicious
• stumble upon

36. Article Syndication
• Article Libraries
• Syndication Services
• examiner.com

37. Press release
syndication
• PRweb
• marketwire
• prnewswire.com

38. Link Directory
submission
• “add url”
• “submit site”
• dmoz.org
• dir.yahoo.com

39. Blog Commenting
• list of do follow blogs
• keywordluv, commentluv blogs
• same niche, quality blogs

40. Link Exchange
• message and ask nice informal and chatty
email explain why your site is useful for
their visitors
• blogs favorite sites box

41. Product Indexes
• Google.com/shopping
• Nextag
• ebay
• amazon

42. Have Associates Help
• Friends
• Family
• Employees
• Manufacturer Websites
• Company affiliates

43. Link Bait
• Promotion
• Utilities
• Technical Dictionary
• Glossary Directory

44. Competitor’s Backlinks
• Find your competitor’s backlinks and them
to link to you too

45. Outsourcing
• elance.com
• naukri.com
• guru.com
• odesk.com
• freelancer.com

46. Black Hat SEO
• Ways to get BANNED from Google
• Keyword Stuffing
• Off screen Text
• Text the same color as the background

47. Automated Programs
• USE at your own RISK!!!
• SEnuke, Xrumer,Article Marketing Robot,
Article Demon, Bookmarking Demon,
Scrape Box

48. Link Wheel

49. Youtube
• Competition Research
• Grabbing attention
• URL in the description and profile
• Video reply
• Sharing
• OfferingValue

50. Twitter
• Special promotions
• Useful information and facts
• Add competitor’s followers
• Tweetdeck research

52. Yelp
• Regular User
• Yelp Application
• Bad Reviews

53. Contact Me
• http://www.AllanWangMD.com