THE PERIODIC TABLE OF
7
Patient
Perception
Ppr
11
Competitor
Analysis
Ca
3
Market
Segmentation
Mar
8
Patient Journey
Mapping
Pjm
10
Patient/HCP
Needs & Values
Nv
26
Pull vs Push Mix
Pvp
88
Data Collection
Dc
89
Data Modelling
Da
90
Analysis and
Insights
Ai
91
Segmentation
and Targeting
St
92
Tracking and
Attribution
Ta
71
Informative
Value
Inv
72
Utility Value
Utv
73
Monetary Value
Mov
74
Entertainment
Value
Env
75
Social Value
Sov
77
Location
Timeliness
Lot
78
Journey Stage
Timeliness
Jot
81
Text
Tx
82
Images
Im
83
Videos
Vi
84
Animations
Ani
85
Audio
Au
68
Media Relations
Mr
69
Organic Social
Oso
70
Organic Search
Ose
66
Key Opinion
Leaders
Ko
67
Digital KOLs
Dk
63
Congresses
Cn
64
Advertising
Ad
65
Paid Social
Pso
59
Exhibitions
Eb
60
Display
Advertising
Di
61
Paid Search
Pse
51
Direct Mail
Dm
52
Email
Newsletters
Em
53
Webinars
Wb
47
Print Collateral
Pc
48
Blogs
Bl
49
Text Messages
Tm
50
Social Media
Sm
43
E-details
Ed
44
Websites
Ws
45
Apps
Ap
46
Podcasts
Pd
33
Internet
In
34
Events
Ev
35
Outdoor
Ou
36
Broadcast
Bc
29
Personal
Ps
30
Telephone
Te
31
Post
Po
32
Retail
Re
54
Conferences
Cf
62
Re-targeting
Rt
56
Chatbots
Cb
57
Internet of
Things
Iot
79
Cultural
Timeliness
Cut
55
Landing Pages
Lp
93
Reporting and
Dashboards
Rd
86
Virtual Reality
Vr
87
Augmented
Reality
Ar
76
Real-time
Timeliness
Ret
102
Reach
Rc
106
Unique Visitors
Uv
105
Response
Rs
104
Branding
Br
103
Engagement
En
107
Acquisition
Aq
108
Return on
Investment
Roi
94
Optimisation
Op
95
Content
Management
Cms
97
Analytics
An
98
Customer
Data
Cd
99
Data Management
Platform
Dmp
100
Campaign
Management
Cm
101
Marketing
Automation
Ma
80
Personalisation
Per
1
Patient
Need States
Pns
4
Competitor
Market Share
Com
2
Market Sizing
Ms
5
Opportunity
Scoping
Opp
6
Patient
Persona
Pp
21
HCP
Segmentation
Hsg
12
Brand
Architecture
Ba
13
Brand
Proposition
Bpr
14
Brand
Positioning
Bpo
15
Brand Idea
Bi
23
HCP
Perception
Hpr
24
HCP Journey
Mapping
Hjm
22
HCP Persona
Hp
16
Naming
Na
17
Logotype
Lo
18
Tone of Voice
Tov
19
Font and Colour
Palette
Fcp
20
Packaging
Pa
9
Design Patient
Experience
Px
25
Design HCP
Experience
Hx
27
Channel Mix
Chx
28
Paid, Owned
and Earned Mix
Mix
37
Campaign
Objective
Cao
38
Communication
Problem
Cop
39
Communication
Objective
Coo
40
Truths and
Insights
Tai
41
Communication
Strategy
Cos
42
Communication
Idea
Coi
Brand Strategy
Patient Strategy
Brand Design
Marketing Planning
Channels
Communications
Paid Media
Earned Media
Content Relevancy
Data and Analytics
Martech
KPIs
Owned Media Content Format
HEALTHCARE COMMUNICATIONS
LIKE NO OTHER.
COVERING BRAND PLANNING, CUSTOMER EXPERIENCE AND MULTI-CHANNEL MARKETING
© 2018 Owen Health Some Rights Reserved | www.owenhealth.co.uk
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58
Smart Speakers
Ssp
96
Digital Asset
Management
Dam
SPRING 2018