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The Periodic Table of Pharma Multi-channel Marketing

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A pharma marketer’s overview of the key elements of multi-channel marketing from Owen, the brand and marketing agency that specialises in pharmaceutical, biotech and medtech. Feel free to print it, share it and embed on your website with appropriate credit.

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The Periodic Table of Pharma Multi-channel Marketing

  1. 1. THE PERIODIC TABLE OF PHARMA MULTI-CHANNEL MARKETING 1 Therapeutic Perception Th A pharma marketer’s overview of the key elements of multi-channel marketing Research Strategy Channels Owned Media Paid Media Earned Media Content Relevancy Content Format Data and Analytics2 Stakeholder Insights Sk 3 Brand Audit Ba 4 Competitor Benchmarking Co 5 Stakeholder Audience Sa 6 Audience Segmentation As 7 Persona Pe 8 Experience Journey Map Ex 9 Brand Strategy Bs 10 Channel Strategy Cs 63 Data Collection Dc 64 Data Modelling Dl 65 Analysis and Insights Ai 66 Segmentation and Targeting St 67 Tracking and Attribution Ta 46 Informative Value Inv 47 Utility Value Utv 48 Monetary Value Mov 49 Entertainment Value Env 50 Social Value Sov 52 Location Timeliness Lot 53 Journey Stage Timeliness Jot 56 Text Tx 57 Images Im 58 Videos Vi 59 Animations An 60 Audio Au 43 Media Relations Mr 44 Organic Social Oso 45 Organic Search Ose 41 Key Opinion Leaders Ko 42 Digital KOLs Dk 38 Congresses Cn 39 Advertising Ad 40 Paid Social Pso 34 Exhibitions Eb 35 Display Advertising Di 36 Paid Search Pse 27 Direct Mail Dm 28 Email Newsletters Em 29 Webinars Wb 23 Print Collateral Pc 24 Blogs Bl 25 Text Messages Tm 26 Social Media Sm 19 E-details Ed 20 Websites Ws 21 Apps Ap 22 Podcasts Pd 15 Internet In 16 Events Ev 17 Outdoor Ou 18 Broadcast Bc 11 Personal Ps 12 Telephone Te 13 Post Po 14 Retail Re www.owenhealth.co.uk 30 Conferences Cf 37 Re-targeting Rt 32 Chatbots Cb 33 Internet of Things Iot 54 Cultural Timeliness Cut 31 Landing Pages Lp 68 Reporting and Dashboards Rd 61 Virtual Reality Vr 62 Augmented Reality Ar 51 Real-time Timeliness Ret 76 Reach Rc 80 Unique Visitors Uv 79 Response Rs 78 Branding Br 77 Engagement En 81 Acquisition Aq Martech 82 Return on Investment Roi 69 Optimisation Op © Owen Health Feel free to print it, share it and embed on your website with appropriate credit. 70 Content Management Cm 71 Analytics Ac 72 Customer Data Cd 73 Data Management Da 74 Campaign Management Ca 75 Marketing Automation Ma KPIs 55 Personalisation Per

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