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The Pharma Multi-channel Marketing Maturity Model

This document discusses a 5 stage model for pharmaceutical multi-channel marketing maturity. It begins with set individual channels and progresses through cross-channel coordination, omni-channel engagement, and integrated multi-channel strategies, culminating at stage 5 with a fully optimized multi-channel approach.

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THE PHARMA MULTI-CHANNEL MARKETING MATURITY MODEL OMNI-CHANNEL CROSS-CHANNEL MULTI-CHANNEL MULTIPLE CHANNELS SET CHANNELS STAGE 1 STAGE 2 STAGE 3 STAGE 4 STAGE 5

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The Pharma Multi-channel Marketing Maturity Model

  • 1.
    THE PHARMA MULTI-CHANNELMARKETING MATURITY MODEL OMNI-CHANNEL CROSS-CHANNEL MULTI-CHANNEL MULTIPLE CHANNELS SET CHANNELS STAGE 1 STAGE 2 STAGE 3 STAGE 4 STAGE 5