Markstrat Presentation

33,264 views

Published on

Team A of Markstrat World - Our final Presentation. We came second overall in terms of stock price index.

Published in: Business, Technology
1 Comment
2 Likes
Statistics
Notes
  • Found this game far too theoretical. Learn here how it is done in the real world: https://medium.com/business-startup-development-and-more/e0937c7f0951
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
No Downloads
Views
Total views
33,264
On SlideShare
0
From Embeds
0
Number of Embeds
1,930
Actions
Shares
0
Downloads
826
Comments
1
Likes
2
Embeds 0
No embeds

No notes for slide

Markstrat Presentation

  1. 1. Aristocrats - Markstrat Story
  2. 2. Team Organization . 1 Line of Attack . 2 Product Life Cycle. 3 Strength n Weakness. 4 Consumer Satisfaction Criteria. 5 Four P’s Implementation. 6 Mistakes n Lesson’s learnt. 7 Future of the firm. 8 Agenda
  3. 3. Advertising Budget, Sales e c Pri , ion t p rce e gP in s i ert v d ,A D R& n tio uc od Pr Final Decision Team Organization
  4. 4. Targeting Specific Segments Early Entry to Vodite market Line Of Attack
  5. 5. Massacre of Low Performers Shift of Focus from R&D to Marketing and Sales Line Of Attack
  6. 6. SAKE SAFE -Hiearners -Buffs -Pros -Buffs Product Lifecycle Period =1
  7. 7. SAKE -Hiearners -Pros -Buffs Product Lifecycle Period =3
  8. 8. VAVA SAKE SAGE -Innovators -Hiearners -Singles -Adopters -Buffs Product Lifecycle Period =4
  9. 9. VAVA VAFT SAKE SAGE -Innovators -Hiearners -Singles -Adopters -Followers -Buffs Product Lifecycle Period =7
  10. 10. VAFT - Followers Product Engineers SAGE - Singles SAKE - HiEarners - Ideal Products Strengths
  11. 11. Sales Team Value in M$ -Maximum Sales Strengths
  12. 12. Media Team Performance Convenience Performance Convenience - Right Perceptions Strengths
  13. 13. Product Price Pricing Strategy VAFT $580 VOOM $610 VUDU $661 VUYU $700 Economy Economy Weakness
  14. 14. ‘E’ and ‘O’ - access to High Budgets ‘O’ team First Mover Advantage Competitor - Strengths
  15. 15. ‘E’ playing Twister in ‘U’ robbing from Vodite Sonites consumers VUDU = $661 - 30% Market Share in 8th VUYU = $700 - Launched Revenue = $107,419 Costs of Goods Sold = $40,494 Competitor - Strengths
  16. 16. Contributiuon After Marketing Across Markets 150 112.5 Value in M$ 75 37.5 0 A E I O U Y Lack Of Balance Across Markets Sonite Vodite Competitor - Weakness
  17. 17. Inventory Holding Cost + Disposal Cost 14000 10500 7000 3500 0 A E I O U Y Aggressive Production Planning Competitor - Weakness
  18. 18. Weaker Sales Force Competitor - Weakness
  19. 19. Vodites Sonites Media Team - Missed Consumer’s Ideal Perceptions Competitor - Weakness
  20. 20. Followers Innovators Singles Hiearners - Brand Awareness - Price - Cheap Product - Product Performance - Cheap Price - Higher Frequency - Higher Power - Product convenience - Distribution Coverage - Distribution Coverage - Distribution Coverage - Distribution Coverage - Price Consumer’s Satisfaction Criteria - All 4Ps
  21. 21. Right Product met Consumer’s Needs Left Money on Table (emphasis ) Comprehensive Distribution Coverage Excellent Adspend + Precise Positioning Tradeoff : conservative production Vs Inventory Costs 4Ps- Implementation
  22. 22. Huge bets on Product Development (VAVA + Upgrade) (Missed MDS report) Slippage of Perceptual Objective Values Few Stock Outs Late in Reducing base cost of VAFT Accidental Mistakes
  23. 23. Engineer Marketeer “A good plan today is better than a perfect plan tomorrow” “He did not marry her because he loved her” Art Vs Science Lessons Learnt
  24. 24. • Strengths • Balanced Focus - Sonites / Vodites • Flexibility to change strategy as market demands • Strong Sales Force / Apt Advertising • Weakness • Emphasis on Pricing Strategies Future of the Firm - Don’t Mess Up!!!
  25. 25. Questions???

×