Markstrat Presentation
•
4 likes•9,181 views
Team A of Markstrat World - Our final Presentation. We came second overall in terms of stock price index.
Recommended
More Related Content
What's hot
What's hot (20)
Viewers also liked
Viewers also liked (18)
Similar to Markstrat Presentation
Similar to Markstrat Presentation (20)
Recently uploaded
Recently uploaded (20)
Markstrat Presentation
- 1. Aristocrats - Markstrat Story
- 2. Team Organization . 1 Line of Attack . 2 Product Life Cycle. 3 Strength n Weakness. 4 Consumer Satisfaction Criteria. 5 Four P’s Implementation. 6 Mistakes n Lesson’s learnt. 7 Future of the firm. 8 Agenda
- 3. Advertising Budget, Sales e c Pri , ion t p rce e gP in s i ert v d ,A D R& n tio uc od Pr Final Decision Team Organization
- 4. Targeting Specific Segments Early Entry to Vodite market Line Of Attack
- 5. Massacre of Low Performers Shift of Focus from R&D to Marketing and Sales Line Of Attack
- 6. SAKE SAFE -Hiearners -Buffs -Pros -Buffs Product Lifecycle Period =1
- 7. SAKE -Hiearners -Pros -Buffs Product Lifecycle Period =3
- 8. VAVA SAKE SAGE -Innovators -Hiearners -Singles -Adopters -Buffs Product Lifecycle Period =4
- 9. VAVA VAFT SAKE SAGE -Innovators -Hiearners -Singles -Adopters -Followers -Buffs Product Lifecycle Period =7
- 10. VAFT - Followers Product Engineers SAGE - Singles SAKE - HiEarners - Ideal Products Strengths
- 11. Sales Team Value in M$ -Maximum Sales Strengths
- 12. Media Team Performance Convenience Performance Convenience - Right Perceptions Strengths
- 13. Product Price Pricing Strategy VAFT $580 VOOM $610 VUDU $661 VUYU $700 Economy Economy Weakness
- 14. ‘E’ and ‘O’ - access to High Budgets ‘O’ team First Mover Advantage Competitor - Strengths
- 15. ‘E’ playing Twister in ‘U’ robbing from Vodite Sonites consumers VUDU = $661 - 30% Market Share in 8th VUYU = $700 - Launched Revenue = $107,419 Costs of Goods Sold = $40,494 Competitor - Strengths
- 16. Contributiuon After Marketing Across Markets 150 112.5 Value in M$ 75 37.5 0 A E I O U Y Lack Of Balance Across Markets Sonite Vodite Competitor - Weakness
- 17. Inventory Holding Cost + Disposal Cost 14000 10500 7000 3500 0 A E I O U Y Aggressive Production Planning Competitor - Weakness
- 18. Weaker Sales Force Competitor - Weakness
- 19. Vodites Sonites Media Team - Missed Consumer’s Ideal Perceptions Competitor - Weakness
- 20. Followers Innovators Singles Hiearners - Brand Awareness - Price - Cheap Product - Product Performance - Cheap Price - Higher Frequency - Higher Power - Product convenience - Distribution Coverage - Distribution Coverage - Distribution Coverage - Distribution Coverage - Price Consumer’s Satisfaction Criteria - All 4Ps
- 21. Right Product met Consumer’s Needs Left Money on Table (emphasis ) Comprehensive Distribution Coverage Excellent Adspend + Precise Positioning Tradeoff : conservative production Vs Inventory Costs 4Ps- Implementation
- 22. Huge bets on Product Development (VAVA + Upgrade) (Missed MDS report) Slippage of Perceptual Objective Values Few Stock Outs Late in Reducing base cost of VAFT Accidental Mistakes
- 23. Engineer Marketeer “A good plan today is better than a perfect plan tomorrow” “He did not marry her because he loved her” Art Vs Science Lessons Learnt
- 24. • Strengths • Balanced Focus - Sonites / Vodites • Flexibility to change strategy as market demands • Strong Sales Force / Apt Advertising • Weakness • Emphasis on Pricing Strategies Future of the Firm - Don’t Mess Up!!!
- 25. Questions???