The document outlines the key elements of an effective product listing on Amazon's mobile platform. It identifies 14 essential elements that should be included, such as the product title, images, pricing, and customer reviews. These elements provide important information to customers, help build trust, engage customers, and drive sales. Additional elements below the initial screen fold further enhance the customer experience by offering more product insights, related options, and opportunities for questions.

1. The Anatomy of
a Winning Mobile
Product Listing
on Amazon.

2. 2
3
7
6
1
Product title
1
Product Images
2
Variations
3
Price & Availability
4
Buy now button
5
frequently bought
together
6
Bullet points
7
4
5
Above the fold
These elements provide essential information,
visuals, options, pricing, easy purchase,
product, recommendations, and key features.
Page 1
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3. 8
Sponsored products
8
Above the fold
These elements in mobile listings enhance
visibility, engage customers, provide detailed
information, build trust, and drive conversations.
Page 2
Seller interactive

4. 9 A+ content
9
below the fold
Page 3
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5. 12
11
10
product description
10
product information
11
product video shorts
12
below the fold
Page 4
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6. Customerreviews
13
belowthefold
Page5
13
Sellerinteractive

7. moresponsored
products
14
belowthefold
Page 6
14
Sellerinteractive

8. Page 7
These elements provide additional product insights, address
customer queries, and offer related options for a comprehensive
shopping experience.
Compare with
similar items
Other mobile listing features
Seller interactive

9. Other mobile listing features
questions asked
?
Page 8
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10. Page 9
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viewed this
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Other mobile listing features
Seller interactive

11. Go from surviving to
thriving on amazon.
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