Running head MARKETTING .docx

Running head: MARKETTING
1
MARKETTING
8
Marketting
Hakim Callahan
Argosy University
Marketting
Alibaba has become one of the most popular business platforms
in the modern business. It provides an online marketplace where
individuals and businesses sell and buy products both locally
and internationally. Whether the customer is buying in bulk or
purchasing individual items, Alibaba has modified its
operations in such a manner that the consumer searches for the
desired product, verifies the supplier and makes the required
payment safely. Buying a phone from the platform has become
highly popular because of the convenience involved as well as
the reduced risk of loss of the paid amount. This paper
evaluates Alibaba’s buying process from the marketer’s point of
view based on the five stages of the buying decision process.
Problem Recognition
The starting point of making a purchasing decision is
identification of a problem. For instance, in this case herein, the
customer is interested in buying a phone of their choice. Before
the customer is able to gain access to the products and as well
view the kind of services that are offered by Alibaba, they are
required to create an Alibaba Account. The second stage herein
is to search for the products one is interested in. Alibaba has
offered a variety of approaches of doing this. However, the

most basic method of doing it is entering the key phrases or
words into the products search bar.
The products can further be searched based on specific
categories. For instance, products such as screens, television,
phones and other related technology items are evident in
Alibaba.com. It hence follows that filtering these items makes it
easy for the customer to select from a specific category of the
product they are interested in. This is especially applicable if
the consumer is not sure about the kind of products or services
they might be requiring at the moment. For instance, there are
customers who would be interested in buying the latest phones
offered by a specific company. This is one of the reasons that
has made Alibaba.com categorize its items into these specific
groups. It is aimed at giving the customer an incredible
experience to choose from a wide pool of items that best
addresses their interests (Dholakia, 2016). It is also one of the
most effective approaches aimed at enhancing customer
experience and satisfaction.
Search and Determination of Alternatives
Once the problem has been identified, the customer is interested
in understanding the best available product in the market. It
hence follows that similar products could be stocked by
different supplies by varying in a variety of dynamics
(Dholakia, 2016). These include quality, price and product
features such as quality of the camera, memory among other
things. It hence follows that one of the ways of achieving this in
Alibaba.com is enabling the customer to filter the results and
narrow them as much as possible. For instance, if they are
interested in iPhone 5, the customer is keen to evaluate the
alternatives stocked by different suppliers of this product. As
mentioned earlier, despite the fact that the product features
could be the same, it could be differing in a number of respects.

Alibaba.com has provided the customer with the discretion to
navigate their searches through customized options. For
instance, instead of making a search of the phone by the product
name, the search can be narrowed further so that the results are
based on the suppliers who have the product in store. This
makes the customer have knowledge of the suppliers having the
product they are interested in. The freedom of offering varied
options of customizing search is key to customer satisfaction.
According to Iman (2017), the customer is keen to buy the
product that best satisfies their needs in terms of quality, price
and other related metrics that influence consumer buying
behaviors. Secondly, the consumer is keen to get the fairest
deal. This is why Alibaba has made iteasy for the customers to
use the criteria they find convenient to establish the kind of
products and services offered by these companies.
Evaluation of Alternatives
Once the search is made, the customer now has a variety of
phone models that they have seen alluring and have captured
their attention. In order to make purchasing decision, they will
need to compare the deals associated with different suppliers. It
is for this reason that Alibaba.com gives the customers a chance
to post a request for quotation of the specific products. For
instance, a customer could request for a quotation specifying
their needs and comparing the products offered by multiple
suppliers in the effort to find out which supplier gives the best
deal (Iman, 2017).
There are different ways in which the company has facilitated
the process of addressing the confusion that comes with a wide
variety of alternatives. The stating point is entering the specific
name of the product as well as the desired quantity. This is
based on the rationale that bulk buying is more advantageous as
compared to buying individual items (Lamb, 2018). Bulk buying
comes with hefty discounts as compared to the approach of

purchasing a specific item. This is why the customer has all the
metrics required to influence their purchasing decisions
installed in the platform. Other relevant product specifications
such as the shipping destination could influence the price of the
products. Automation of the buying process makes purchasing
of a phone, for instance, very easy.
It is important to underscore the fact that scammers are
numerous over the internet. One of the ways in which Alibaba
has succeeded to overcome their operations is the issuance of
the verification badges. It hence follows that in the process to
determine alternatives, the customer could find a supplier who
gives the best deal. It is important that they go ahead and search
for their profiles for the purposes of ascertaining their
verification badges. Verifying legitimacy of the suppliers
reduces financial fraud (Lamb, 2018). Scammers could subtly
trick the customer to have the best deal so as to lure them to
make payment. Once the payment is made, the deal is already
sealed and no product is delivered to the customer.
Verification badges are a significant way to ensure that the
supplier has fulfilled all the authentication and verification
inspection requirements by Alibaba as well as from a third-party
verification service. Alibaba has also established an Onsite
Check feature. This plays a major role in verifying the premises
of the suppliers to make sure that onsite operations of the said
supplier actually exist. Internet fraud and especially when it
comes to making purchases over the internet requires
comprehensive measures to seal all the loopholes that could be
used by criminals to lure customers to enter into illegitimate
deals.
Purchase Decision
Evaluation of the alternatives of different phone models in
Alibaba pushes the customer to making a final decision. There
are other key considerations to make in making purchasing

decisions. To start with is the type of supplier who will supply
the product. The second factor is the acceptable mode of
payment and the third consideration is the warehouse from
which the product will be collected based on the country where
the customer situated. This is why it is of great importance that
the supplier is contacted for verification of such details before
the purchase is made and the delivery process initiated.
It is important to underscore the fact that Alibaba purchasing is
typically conducted in different languages. However, English is
the default language used when making communications with
the client. Language preferences of the customers limited to the
internationally recognized languages could be accepted in the
effort to help the customer to make the best purchase decision.
The customer is required to verify the posted price and as well
engage the supplier to find out whether a price reduction is
possible based on key metrics such as discounts. Once this is
solved, Alibaba directs the customer to negotiate the payment
price as well as the method. This include on various finance
logistics including the payment currency as well as the
preferred method of payment.
Once all pending issues above are resolved, the final step in the
purchasing decision is completing a secure payment. It is
important to underscore the fact that the customers should be
keen to choose the low risk payment method. Trusted
international companies such as Paypal are used in making
payments. If this is not possible, Alibaba allows the customers
to see a third-party escrow service. Alibaba has established a
secure payment service where funds are held until parties, that
is, the buyer and supplier, confirms delivery of the product in
good quality, quantity and size as ordered. This is a new feature
that Alibaba is striving to adopt in order to enhance customer
service. It hence follows that its success is evident in key
countries such as Taiwan, Hong Kong and China. Alibaba
allows the customer to dispute the purchase if any mistake is

made.
Post-Purchase Evaluation
Once the purchase is made, the final step of the phone buying
process at Alibaba is inspecting the product to make sure that
all the conditions agreed upon have been fulfilled. It is for this
reason that the customers are advised to inspect the products
thoroughly to verify quality and other related metrics. If
something goes wrong, the customer can make a claim of having
received a product of wrong quantity or low quality than
advertised. Alibaba’s help center is established to address such
issues. The customer is required to provide sufficient evidence
as to why they are not satisfied with the product and the case is
then carried forward by Alibaba to the supplier.
Post-evaluation process at Alibaba enables the customer to
assess whether they are satisfied or dissatisfied with the
purchase in question (Blythe, 2018). It is founded on the basis
that how the customers feel about the products offered
significantly influences whether they will consider buying or
referring someone to purchase the same product or service in
future. Ensuring the customer has a chance to give feedback is
also targeted to eradicate issues of cognitive dissonance
triggered by post-purchase psychological anxiety and tension
(Blythe, 2018). The customer ought to be satisfied that they
truly made the right decision.
References
Blythe, J. (2018). Consumer behaviour. London: SAGE.
Dholakia, N. (2016). Global e-commerce and online marketing:
Watching the evolution. Westport (Connecticut): Quorum
Books.
Iman, A. H. (2017). Basic aspects of property market research.
Skudai, Johor: Penerbit University Teknologi Malaysia.

Lamb, C. W. (2018). Essentials of marketing. Mason, OH:
South-Western Cengage Learning
Microbiology for the Health Professions
Credits - 3 (Lecture) 1 (Lab)
Description
Overview
This course is designed to meet the microbiology prerequisite
for students who are applying for admission to health profession
programs. Most students taking this course will have an
undergraduate degree and will be in the process of a career
change. Online Microbiology is a one-semester course. It will
emphasize the concepts that are a necessary groundwork for
courses the student will take in his/her professional program.
Topics covered in this course include: the history of
microbiology, microbial morphology and physiology, bacterial
metabolism, genetics, ecology, and the classification of
microorganisms, particularly bacteria, fungi, and viruses.
Therapeutic agents used to disrupt and control microbial growth
are considered and a body systems approach is utilized in the
coverage of diseases.
Materials
Textbook
· Microbiology: A Human Perspective
Eugene W. Nester et.al., 7th edition
Note: The e-book version of Nester may not be used on any
proctored course exam. Textbooks need to be purchased
separately and are not part of your registration fee. All course
materials are available through our bookstore
at http://www.newengland.bkstr.com
Laboratory Components
It is mandatory for students enrolled in the laboratory
component of the course to order a lab kit.The kit must be
purchased directly through Hands on Labs and cannot be
purchased second hand or from another vendor.Students

enrolled in lab must complete both parts of every lab – the
assigned experiment and the corresponding assignment online –
to earn a grade for the lab.
The kits must be ordered immediately upon enrollment in order
to ensure materials are on hand for the start of the course. Note:
Kits can take 5 – 7 business days to arrive.
Go to this
link: https://www.holscience.com/mm5/merchant.mvc?Screen=L
OGN
1. ENTER Login: C000384
2. ENTER Password: labpaq
3. Choose LP-2231-MB-02: LabPaq, Microbiology, 11 Labs
4. Review the HOL Return and Refund Policy
Learning Objectives and Outcomes
Course Objectives
Upon successful completion of the course students will be able
to:
1. Define basic structure/function of microorganisms including
prokaryotes, eukaryotes and viruses, with emphasis on their
relationships to human disease and treatment modalities
2. Describe the kinetics and patterns of microbial growth, and
environmental factors that alter growth
3. Describe key features of microbial genetics, including DNA
structure and function, as well as mechanisms of DNA
replication, transcription and translation
4. Explain how and why microbial gene expression is regulated,
as well as how genetic mutation and DNA transfer mechanisms
affect microbial evolution, fitness and pathogenesis
5. Define and compare beneficial versus pathogenic host-
microbial interactions
6. Explain fundamental stains, basic staining techniques, and
corresponding bacterial and fungal morphology
7. Describe the clinical manifestations associated with common
bacterial, viral, fungal, and parasitic diseases
8. Describe the uses of the various media and
metabolic/enzymatic testing protocols

9. Identify bacterial/fungal toxic and invasive factors and their
relationship to the pathogenesis of disease
10. Classify the mechanisms of antibiotic
(antibacterial/antifungal), antiparasitic, and antiviral activity, as
well as resistance strategies employed by target microorganisms
11. Identify the pathogens commonly associated with infections
of the skin, eyes, nervous system, respiratory tract,
gastrointestinal tract and genitourinary tract in humans, as well
as their modes of pathogenesis and risk factors associated with
each type of disease
12. Identify common healthcare-associated (nosocomial)
pathogens
13. Identify disease and likely etiology on the basis of patient
signs and symptoms, pertinent history, and lab findings
14. Create a case study outline.
Assignments
Lectures and Laboratories
Our textbook allows students to utilize CONNECT from
McGraw-Hill to go through the lecture course material with
Learnsmart. This is a good self-assessment tool. The access
code for CONNECT may be purchased using a link located
within the course homepage in Blackboard.
Laboratory Information:
For the laboratory portion of this course, you will be be
purchasing a LabPaq lab kit from the Hands On Labs (HOL).
Your instructor will provide you with a link that is unique to
your class. You will use this link to create an account and set up
your profile and submit your work. Additional directions for
Getting Started with HOL can be found in the COURSE
INFORMATION section of the course.
Laboratory Assignments
For students enrolled in the laboratory component, most weeks
have an associated laboratory assignment. Complete each
assignment online using the HOL Online link provided by your

instructor.
Using the HOL resource material, your notes, and in some cases
outside research, answer all of the questions in each lab
exercise. Your answers must be in the form of complete and
grammatically correct sentences with proper spelling, grammar,
and capitalization. Be mindful of the spelling for bacterial
genus and species names (capitalize genus names, lower case
for species names, eg., Streptococcus pyogenes). If a question is
asking for terms you are not familiar with, be sure to define and
understand those before you answer the question. Reference
your facts using in-text citations and AMA format for your
outside references.
Once you complete the lab, use the text submission field for this
assignment in Blackboard to write a message to your instructor
to say that you have completed the assignment. This will serve
as an alert to your instructor that your assignment is ready to be
reviewed and graded.
Chapter Tests, Vocabulary Quizzes, and Unit Exams
Chapter Tests
The chapter tests are multiple-choice and matching. The tests
can be accessed by clicking on the link in Blackboard. The
chapter tests are open book and are intended to help you review
for the unit exams. They are timed and you have three attempts
at each test; the questions for each attempt cover the same
material, although they may be different. The highest of the
three attempt grades will be recorded in the grade book. If you
take the test only once, that grade will be recorded in the grade
book. To prepare for the chapter tests, complete the readings,
view the lecture material, and review using the CONNECT and
other study helps posted in the chapter module. Also, review the
end-of-chapter questions and other study aides in your textbook.
When you are ready, take the test. If you wish, you may review
the material and take the test a second or third time.
Module Vocabulary Quizzes
Each module has a 20-term vocabulary quiz. The terms are
selected from the chapter vocabulary lists. The quizzes are

taken online through the Blackboard site. Each quiz is accessed
by clicking on the link in Blackboard. The quizzes are open
book and are intended to help you review for the unit exams. To
prepare for the vocabulary quizzes read through the lists of
terms for each chapter within the module. Fit the terms into the
context of the learning objectives for each chapter. The
vocabulary quizzes are timed and you have three attempts at
each quiz. When you are ready, take the quiz. If you wish, you
may review the material and take the quiz a second or third
time.
Unit exams
The five unit exams are timed exams (120 minutes) consisting
of multiple choice and matching; with all questions graded
automatically upon the completion of the unit exam. These unit
exams are single-attempt (with no pauses allowed during the 2-
hour time frame) and may be taken only once. The unit exams
will be available only after all the quizzes, tests and other
assessments in the unit are completed. The exams will include
topics covered in the textbook, learning objectives, and lectures
for each unit. These exams are open notes and open book;
however, you should review the material as though you will not
have the notes or book available. There will not be time during
the exam to look up every answer. Of the 5 unit exams, your 4
highest exams will count toward your final grade (the lowest
score will be dropped). NOTE: Do not schedule your unit exams
with ProctorU. Only the HOL Laboratory Final Exam (if you are
taking the lab) and the lecture Final Exam need to be proctored.
The Microbiology Case Study
You will create a case study for a microbial infection selected
from the current pathogen list which your instructor will
provide to you. Your case study will be assembled using a
detailed rubric. Upon completion, and by a specified due date
(within Unit 5), your case study will be submitted using the
Blackboard website.

Final Exam
The cumulative BIOL 1020 lecture final is a proctored test so
plan for at least a three-hour exam period consisting of multiple
choice, matching, and short answer questions. It is open book
and open notes; however, no electronic memory devices may be
used, including but not limited to the internet, other files on a
computer, cell phones, tablet devices, smartphones, e-books,
etc.
If you have information you wish to use on the Final Exam, it
will have to be printed out or hand-written and there are no
exceptions to this policy.
HOL Laboratory Final Exam – For Students Enrolled in the
Laboratory
The cumulative BIOL 1020 laboratory final is a proctored test.
Plan for at least a three-hour exam period consisting of multiple
choice, matching, and short answer questions. It is open book
and open notes; however, no electronic memory devices may be
used, including but not limited to the internet, other files on a
computer, cell phones, tablet devices, smartphones, e-books,
etc.
If you have information you wish to use on the HOL Laboratory
Final Exam, it will have to be printed out or hand-writtenand
there are no exceptions to this policy.
Discussion Board Posts
Discussion questions cover interesting current events or
materials that contribute to a deeper understanding of key
concepts and allow you to interact with your classmates and the
instructor. Most of the discussion questions are designed to
accompany particular chapters (see specific discussion
questions for more information). Each question will require you
to conduct internet research, read additional materials (a short
journal or magazine article), visit a specific webpage, or view a
short video. Then you will write a response following the
guidelines in the assignment.
To earn full credit: you will need to post a response, respond to

the original posts of at least two other students, and then
contribute to an ongoing discussion. For special cases where
one or two students are accelerating faster through the course,
the instructor will participate in the discussion so that everyone
has the opportunity to interact.
Discussion Question Guidelines
1. Read the assignment carefully so that you are familiar with
the materials that you need to cover and how to craft your post.
2. Respect each other’s ideas, feelings, and experience. Some of
the questions involve areas of disagreement. Expect your
classmates to have different opinions.
3. Use proper writing style. Correct spelling and sentence
structure are expected just as if you were writing a regular
paper. Use spell check and grammar check before you submit.
4. Write your posting in a word document! That way you can
save a copy and use spell check and grammar check.
5. Cite the sources that you use to write your response. Follow
the AMA guidelines.
6. Avoid posting large blocks of text. Break your writing into
paragraphs and use a space between paragraphs to make your
posting easier to read online.
7. Subscribe to the discussion so that you get email updates
when there is activity.
8. Use the “reply” button rather than the “compose” button
when responding to someone else’s post.
9. When responding to a classmate, address them by name.
10. Do not use postings such as “I agree,” “I don’t know
either,” or “ditto.” They do not add to the discussion, take up
space on the Discussions, and will not be counted.
11. Everyone benefits from an active discussion. Check back in
frequently to see what others are saying.
12. Plan your time carefully. You will need to give your
classmates time to respond to your postings. This is an
asynchronous class where students will be in different points of
the class.
13. Contact your instructor if there are schedule problems or

other issues that need to be resolved.
Examinations and Grading Information
For students taking the lecture course only, the final course
grade will be determined as follows:
Chapter Tests and Module Vocabulary Quizzes
20% of the final grade
5 Unit Exams (drop lowest score; 4 in total)
Final Exam
Case Study
Discussion Boards
Total Course Grade
100%
For students taking the lecture course with the laboratory, your
final grade will be determined as follows:
Chapter Tests and Module Vocabulary Quizzes
20% of the lecture grade
5 Unit Exams (lowest score is dropped, 4 total)
Final Exam
Case Study
Discussion Boards
Total
12 Laboratory Exercise Assessments
HOL Laboratory Final Exam
60% of the laboratory grade
40% of the laboratory grade

Final Grade
Lecture Grade
75% of Final Grade
Laboratory Grade
25% of Final Grade
Total Course Grade
100%
A letter grade is assigned according to the scheme below. The
final course grade will not be posted until all the quizzes, tests,
exams, and case study, are completed. For those students taking
the laboratory, all lab exercise assessments and the laboratory
Final Exam must be also be submitted.
Grade Scale
Grade
Points Grade
Point Average (GPA)
A
94 – 100%
4.00
A-
90 – 93%
3.75
B+
87 – 89%
3.50
B
84 – 86%
3.00
B-
80 – 83%
2.75
C+
77 – 79%
2.50
C

74 – 76%
2.00
C-
70 – 73%
1.75
D
64 – 69%
1.00
F
00 – 63%
0.00
Schedule
Course Outline
Microbiology BIOL 1020
Lecture and Lab Schedule
Unit
Module
Lecture topic
Textbook chapter
HOL Laboratory Exercise
1. Life and Death of
Microbes
1
Humans and the Microbial World
1
#1: Microbiology Laboratory Preparation
The Molecules of Life
(Note: There is no lecture or quiz for Chapter 2. You need to be
familiar with the topics, but will not be asked specific questions
from this chapter on the exam.)
2

Microscopy and Prokaryotic Cell Structure
3
2
Dynamics of Prokaryotic Growth
4
#2: Microscopy for Microbiology
Control of Prokaryotic Growth
5
3
Metabolism: Fueling Cell Growth
6
#3: Aseptic Technique and Culturing Microbes
Review for and take the Unit I Exam
2. Microbial
Genetics and
Diversity
4
DNA to Proteins
7
#4: Bacterial Enumeration – Dilutions and Plate Counts
Bacterial Genetics
8

Biotechnology and Recombinant DNA
9
5
Identification and Classification of Prokaryotic Organisms
10
#5: Bacterial Morphology and Staining Techniques
The Diversity of Prokaryotic Organisms
11
The Eukaryotic Members of the Microbial
World
12
6
Viruses, Prions, and Viroids: Infectious Agents of Plants and
Animals
13
#6: Antibiotic Sensitivity – Kirby Bauer Diffusion Test
Review for and take the Unit II Exam
Unit
Module
Lecture topic
Textbook reading
HOL Laboratory Exercise
3. Microorganisms
and Humans

7
The Innate Immune Response
14
#7: Biochemical Testing For Microbial Identification – Methyl
Red, Voges-Proskauer, and Catalase
The Adaptive Immune Response
15
8
Immunological Disorders
17
#8: Biochemical Testing For Microbial Identification –
Carbohydrate Fermentation Testing
Applications of the Immune response
18
9
Host-Microbe Interactions
16
#9: Bacterial Identification Through Functional Media –
Motility Testing
Epidemiology
19
10
Antimicrobial Medications
20

#10:Environmental Influences on Microbial Growth – Salt
Tolerance and pH Testing
Review for and take the Unit III Exam
4. Infectious
Diseases
11
Respiratory Infections
21
#11: Fomite Transmission
Skin Infections
22
12
Wound Infections
23
#12: Food Safety
Digestive System Infections
24
13
Genitourinary Infections
25
Nervous System Infections
26

14
Blood and Lymphatic System Infections
27
HOL Laboratory Final Exam: Prepare for the Laboratory Final
Exam
HIV Disease and Complications of Immunodeficiency
28
Schedule your HOL Laboratory Final Exam with ProctorU (at
least one week prior to taking the exam)
Review for and take the HOL Laboratory Final Exam
Review for and take the Unit IV Exam
Request the current pathogen list from your instructor for your
Case Study!
5. Applied
Microbiology
15
Microbial Ecology
29
Environmental Microbiology
30
Food Microbiology
31

16
Review for and take the Unit V Exam
Submit your Case Study!
Schedule your Final Exam with ProctorU (at least one week
prior to taking the exam)
Review for and take the Final Exam
Student Resources
Course Length
A schedule of lectures and assignments is included in this
syllabus. This is, however a self-paced course and you can
complete the course in less time.
1. Courses in SPHP program are equivalent to one-semester
courses designed to be completed in 16 weeks
2. Enrollment in the course begins the day your section opens
which is listed in the Academic Calendar found on the Student
Success Portal.
3. Course start and end dates are in respect to Eastern Standard
Time.
Incomplete Grade Policy
Students are expected to complete all course work by the end
date of the course. To view the incomplete grade policy,
please click here.

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