Market profiles report example

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This is an example of the type of research reports that we do. Of course, your report would be custom and answer the questions you need to make a good business decision.

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Market profiles report example

  1. 1. Driving Positive Word of MouthAmong [Your Company’s] CustomersMMM DD, YYYY<br />Market Profiles<br />Example Report<br />
  2. 2. Table of Contents<br />2<br />
  3. 3. Business Decisions & Objectives<br />Get general likely-to-recommend ratings and ratios of positive:negative WOM for [Company/Product]<br />Determine positive WOM in general themes and specific language the resonates with customers<br />Determine specific steps that compact [Company] should take to increase positive WOM<br />3<br />
  4. 4. 4<br />Likely to Recommend<br />Thinking about the [Product] manufacturer you just selected, how likely is it that you will recommend it to your friends, family and colleagues? <br />
  5. 5. The most important themes with the highest agreement …<br /><ul><li>Ease of use, “easy to handle and operate”
  6. 6. Picture quality, “It has the highest quality pictures”
  7. 7. Other key issues that will drive positive word of mouth include…
  8. 8. Long battery life
  9. 9. Value for the money
  10. 10. Appearance and style
  11. 11. Zoom lens</li></ul>Importance<br />(% of participants who said a particular idea is important to them)<br />Verbatim Ideas<br />(% of participants who agreed with a particular statement)<br />Agreement<br />n =447<br /> Note: The most relevant themes are shown here.<br />5<br />Positive Word of Mouth<br />Still thinking about the [Product] manufacturer you selected in the first question, what would you say to a friend to encourage them to try it? <br />
  12. 12. 6<br />Positive Word of Mouth<br /><ul><li>Respondents agree on nine of the top-ten themes regardless of how likely they are to recommend their [Product]
  13. 13. Those who are most likely to recommend are more likely to comment about its appearance or style</li></ul>Still thinking about the [Product] manufacturer you selected in the first question, what would you say to a friend to encourage them to try it? <br />
  14. 14. 7<br />Positive Word of Mouth<br /><ul><li>Canon gets better marks than Kodak for…
  15. 15. Batter life
  16. 16. Style
  17. 17. Recommendations </li></ul>Still thinking about the [Product] manufacturer you selected in the first question, what would you say to a friend to encourage them to try it? <br />
  18. 18. 8<br />Positive Word of Mouth<br />Still thinking about the [Product] manufacturer you selected in the first question, what would you say to a friend to encourage them to try it? <br />
  19. 19. The most important themes with the highest agreement …<br /><ul><li>Continue to improve quality,
  20. 20. “I'd like a [product] that gives me the best quality”
  21. 21. Durability expressed in a number of different ways, “The [product] should have anti- Vibration where when it falls it will not spoil the components”
  22. 22. Make even easier to use, “A [product] that would be easy to understand and have just the right features.”</li></ul>Importance<br />(% of participants who said a particular idea is important to them)<br />Verbatim Ideas<br />(% of participants who agreed with a particular statement)<br />Agreement<br />n =447<br /> Note: The most relevant themes are shown here.<br />9<br />Improvement Suggestions<br />Still thinking about the [Product] manufacturer you selected, what should the company do to increase the chances that that you will recommend it to your friends, family or colleagues?<br />
  23. 23. 10<br />Improvement Suggestions<br /><ul><li>Those with high likely-to-recommend scores agree with those less likely to recommend on seven of the top 10 themes
  24. 24. Those with high scores are more likely to request and even smaller [product] with a built-in self timer and the ability to adjust the quality themselves</li></ul>Still thinking about the [Product] manufacturer you selected, what should the company do to increase the chances that that you will recommend it to your friends, family or colleagues?<br />
  25. 25. 11<br />Improvement Suggestions<br /><ul><li>[Competitor 1] could improve positive WOM by making improvements to the speed and adding the ability to adjust picture quality and by making it smaller; Competitor 2 beats Competitor 1 in these areas</li></ul>Still thinking about the [Product] manufacturer you selected, what should the company do to increase the chances that that you will recommend it to your friends, family or colleagues?<br />
  26. 26. 12<br />Improvement Suggestions<br />Still thinking about the [Product] manufacturer you selected, what should the company do to increase the chances that that you will recommend it to your friends, family or colleagues?<br />
  27. 27. Market Profiles Recommendations<br />Increase WOM Ratio by communicating…<br />Ease of use… <br />“Really easy to use - just press the button” <br />High quality…<br />“nice looking, compact, high quality every time”<br />Improvements likely to drive higher WOM…<br />“Improve quality and light”<br />“Adjustable mega-pixels,( 10mp's for this and 5mp's for that.).”<br />“should not damage when falls, water proof”<br />13<br />
  28. 28. Methodology<br />A world-wide panel was invited to participate in a conversation hosted on beRelevant.com<br />The conversational style allows respondents to…<br />Review comments and ideas left by others<br />Agree with and choose the most important ideas from a controlled sample of ideas<br />Add their own ideas to the conversation<br />These conversations are processed and plotted onto two-dimensional charts<br />All differences reported are significant at the 95% confidence level<br />14<br />
  29. 29. Method<br />The most relevant ideas have high agreement and high importance <br />The proportion who agree with an idea and the proportion who rate an idea as “important” are plotted on a two-dimensional grid<br />15<br />
  30. 30. Ideas Gathered and Prioritized<br />Which of the following banks do you currently do business with?<br />16<br />
  31. 31. Relevance© & Grouping<br />Relevance is a beRelevant-proprietary statistic that is used to sort ideas and themes in order at 95% confidence<br />This statistic incorporates agreement and importance assigned by respondents along with the base of respondents who reviewed the ideas<br />Relevant ideas are grouped together into buckets called “themes” in order to put similar ideas together and to increase their strength<br />WOM ratio is the percentage of people in the top two boxes over the percentage in the bottom six boxes on an eleven-point likely to recommend scale<br />17<br />
  32. 32. Manufacturers Represented<br />Which of the following companies manufactures the [Product] that you use? <br />18<br />
  33. 33. Respondent Relationship<br />Which one of the following best describes your relationship with the [Product] manufacturer you chose in the first question? <br />19<br />
  34. 34. Respondent Location<br />Finally, which one of the following best describes your current location? <br />20<br />
  35. 35. About Market Profiles <br />Market Profiles is a social research company that specializes in online conversations that gather and prioritize open-ended feedback<br />Conversations focus on a specific industry, competitor or product and are designed to measure word of mouth and help companies decide how to best communicate positive WOM and what changes are needed to change negative conversation to positive<br />Research activities are conducted through ongoing conversations hosted on a platform designed for that purpose by beRelevant, Inc. and located at beRelevant.com<br />21<br />
  36. 36. Other Market Profiles Services <br />This report with a focus on your industry<br />You define the industry and provide sample<br />This report on your company with comparisons to the industry<br />Custom conversations<br />Sample provided by you<br />Two conversation-style questions and up to three closed-ended segmentation questions<br />Other information http://www.marketprofiles.net<br />22<br />
  37. 37. About beRelevant<br />beRelevant is a next-generation market research tool that combines the best features of qualitative and quantitative research<br />It is the only online tool that gathers and prioritizes open-ended comments in a single online survey<br />beRelevant is ideal for short, engaging surveys about product enhancements, communications improvements or any other objective that requires fresh and innovative ideas <br />beRelevant is located at beRelevant.com<br />23<br />
  38. 38. This Report for Your Company<br />As a custom project conducted by Market Profiles<br />You provide a representative sample of customers<br />Adequate to produce 500 completed conversations<br />Email through your own vendor or through Market Profiles<br />Market Profiles will confirm design, collect data, analyze, write the report and deliver an online presentation of the results<br />24<br />

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