We surveyed commuters to learn about their mobile habits and purchasing behaviors.

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MOBILE
SURVEY

2. COPYRIGHT © 2017 OUTFRONT MEDIA INC. ALL RIGHTS RESERVED.
58% RECALL SEEING ADS ON THEIR
SMARTPHONE / TABLET IN
THE PAST MONTH

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87% USE THEIR MOBILE DEVICES TO
RESEARCH A PRODUCT OR BRAND
BEFORE MAKING A PURCHASE

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46% INTERACT WITH BRANDS ON
SOCIAL MEDIA VIA THEIR
MOBILE DEVICES

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76% ENABLE LOCATION SERVICES ON
THEIR MOBILE DEVICES

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1 IN 2
ARE INCLINED TO CLICK ON
ANIMATED, VIDEO, OR STATIC
MOBILE ADS

7. 65% MAKE PURCHASES ON THEIR
MOBILE DEVICES
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8. 49% BUY TRANSPORTATION SERVICES
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9. COPYRIGHT © 2017 OUTFRONT MEDIA INC. ALL RIGHTS RESERVED.
39% MAKE AT LEAST
ONE PURCHASE
PER WEEK

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51% MAKE PURCHASES WHILE ON
THE GO

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55% MAKE DELIVERY / CARRY-OUT
PURCHASES

12. OUTFRONT INSIDERS IS OUTFRONT MEDIA’S EXCLUSIVE ONLINE COMMUNITY OF CONSUMERS & HEAVY COMMUTERS. DATAIS FROM JANUARY 2017 AND A TOTAL OF 248 COMPLETED SURVEY.
BUSINESS INQUIRIES INSIDERS@OUTFRONTMEDIA.COM Copyright © 2017 OUTFRONT Media Inc. All rights reserved.