The document summarizes the results of a health survey of 1,900 heavy commuters age 14 and older. It finds that over 40% recalled seeing insurance outdoor advertisements and over 30% recalled medical clinics and hospital outdoor ads. Additionally, 31% of respondents reported researching companies advertised on health-related outdoor advertisements. The survey also provides statistics on respondents' insurance coverage and healthcare visits.

1. HEALTHSURVEY
OUR 1,900 MEMBER COMMUNITY IS COMPOSED OF HEAVY COMMUTERS AGE 14 AND OLDER. INSIDERS TRAVEL 100+ MILES BY CAR OR
TAKE RAIL/SUBWAY/BUS 3+ TIMES DURING AN AVERAGE WEEK OR TRAVEL 30+ MINUTES ONE-WAY BY CAR ON AN AVERAGE DAY.
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2. WE CALL THEM
OUTFRONT INSIDERS.
W
E SURVEYED HEAVY COMMUTERS
ACROSS THE COUNTRY.
WANT THE CURE TO ADVERTISING WOES?
FIND IT IN OUR INSIGHTS...
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3. IN THE PAST 6 MONTHS...
40% RECALLED INSURANCE OOH ADS &
33% RECALLED MEDICAL CLINICS & HOSPITALS OOH ADS
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4. 31% RESEARCH THE
COMPANY ADVERTISED
AFTER SEEING A
HEALTH-RELATED
OOH AD.
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5. HAVE HOME INSURANCE63%
89% HAVE HEALTH INSURANCE
79% HAVE VEHICLE INSURANCE
HAVE DENTAL INSURANCE56%
HAVE LIFE INSURANCE54%
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6. 51%ARE INSURED
THROUGH THEIR
EMPLOYER
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7. ARE THE MOST COMMON
INSURANCE PROVIDERS
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8. HAVE VISITED A
PHYSICIAN’S OFFICE
IN THE PAST YEAR
73%
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9. Copyright © 2016 OUTFRONT Media Inc. All rights reserved.
CLICK LEARN MORE AT THE
TOP TO RECEIVE THE SECOND
HALF OF THESE INSIGHTS!
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