Looking for nonstop insights into commuters’ airline travel habits? Welcome aboard!

1. AIRLINE TRAVEL

2. TIME FLIES
FLY DOMESTICALLY
AT LEAST ONCE EVERY
3 MONTHS
32%
53% EVERY 6
MONTHS

3. Reach heavy travelers in the planning stages
for wheels up this summer!
Fly
Internationally
at least once
every year
43%29%
Travel most
often during
summer months

4. 71%
39%
Recall seeing
airline ads in
the past 12
months
Learn about
new travel
destinations
from
advertisements
WANT TO
GET AWAY?

5. OOH is a nonstop destination for tourism brands
since audiences are already on the go!
43%
Recall social ads
58%
Recall OOH ads
29%
Recall mobile ads

6. LEAVING ON A
JET PLANE
Buy airfare direct
from airlines
Buy airfare using
a mobile device
69%
58%
yl

7. OUTFRONT guides travelers along the path to purchase from departure to arrival!
Accumulate points
on their credit card
when buying airfare
Are not
loyal to a
specific airline
53%
Buy airfare less
than 4 weeks
in advance
1in454%

8. OUTFRONT Insiders is OUTFRONT Media's exclusive online community of commuters. Data collected in February 2018 from 394 respondents.