Fetching for purfect pet insights is over. We surveyed commuters to learn about their pet spending habits. Take a look!

1. PETS SURVEY

2. ThePurfect
Audience
ThePurfect
Audience 79%
Are pet owners
or interested in
becoming pet
owners

3. 66%
31%
72%
Of pet owners
have adopted Search for new
pets at animal
shelters rescues
Would adopt
Direct pet-friendly
commuters to your
business with
OOH+mobile

4. Connect Petter
with OOH
Connect Petter
with OOH 38%
Recall seeing
pet related ads on
OOH or mobile in
thepast 6 months

5. 75%
say discount
offers are the most
relevant petads
to them since
Share a contextually
relevant messagewith
your on-the-goaudience
using OUTFRONT
48%
feel they pay
toomuch for
pet supplies
and services

6. Honesty is
the best pawlicy
Honesty is
the best pawlicy
Show off your brand’s quality pet productor service with a quality OOH campaign
58%
27% 74%
Feed their
pets all-natural
ingredient diets
Say quality
influences them to
buy one pet product
or serviceover
another
Are not loyal to
their pet food brands

7. OUTFRONT INSIDERS IS OUTFRONT MEDIA’S EXCLUSIVE ONLINE COMMUNITY OF CONSUMERS HEAVY COMMUTERS. DATA COLLECTED IN NOVEMBER 2017 FROM 295 RESPONDENTS.