Digital Lifestyle Malaysia - Initiatives and Challenges
Dr. Mazlan AbbasMIMOS BerhadDigital Lifestyle Malaysia –Initiatives and Challenges[BIT%3rd%Annual%Interna0onal%Congress%U6World62013,%June%20622,%Dalian%World%EXPO%Centre,%China]%
Overview• 3G Service– 14.6 M subscriptions [Dec. 2012]– 82% pop coverage [June 2012]• Cellular phone subscriptions– 41.1 M– 141.6% per pop [Dec. 2012]• Cellular coverage at populated areas– 96.8% [Dec. 2012]• Internet users– 17.7 M [June 2012]• Mobile broadband subscriptions– 3.3 M [Jan. 2013]• Broadband subscriptions– 6.2 M [Jan. 2013]• In 2013, our digital eco-system will welcome two newservice, Hybrid TV – Digital Terrestrial TV with Internet andMobile 4G-LTE
Prime Minister introduced 4strategic thrusts to transformMalaysia towards Vision2020
New Economic Model(NEM)as a frameworkto begin ourjourney
NKEA will boostour GrossNational Income(GNI) by 2020USD 15,000RM 48,000Per capitaUSD 6,700RM 23,770Per capitaA National Key Economic Activities (NKEA)is a driver of economic activity that has thepotential to directly and materially contribute aquantifiable amount of economic growth to theMalaysian economy[Source: PEMANDU http://www.pemandu.gov.my/]
Importance of ICT Industry in Malaysia• Positioning ICT as the key enabler for EconomicTransformation Plan (ETP), Government Transformation Plan(GTP), 1 Malaysia and Digital Malaysia.• Positioning Malaysia in the Top 10 in World Economic Forum(WEF)’s Innovative Index.• Economic contribution from ICT to be 20% of National GDP+.• Creating globally competitive Malaysian ICT champions.
“It will create an ecosystem that promotes the pervasive use of ICT in all aspects of theeconomy to connect communities globally and interact in real time resulting inincreased Gross National Income, enhanced productivity and improved standards ofliving. This will result in a developed digital economy that connects and empowersgovernment, businesses and citizens.”
Why Digital Malaysia?Global Digital ImpetusDirect contribution to GDP via increase in consumption, private investments, government spendingand exports, it also contributes to GDP in a number of indirect ways and brings signiﬁcant beneﬁts tobusinesses.For example, with increased cost savings and efﬁciencies via e-Commerce, there will be an increasein online-based revenue, and increased productivity with digital tools
Why Digital Malaysia?Global pervasivenessDigital technology has signiﬁcantly grown in its pervasiveness over the last ﬁve years. Today, thereare more than two billion internet users around the world, with a global penetration of just above30%. This is set to increase further and is driven by the emerging adoption of four digital technologyconcepts: mobile devices, social media, cloud, and the internet of things.
Why Digital Malaysia?Inﬂection PointMalaysia’s economy is at an inﬂection point. Malaysia has already built a strong manufacturing andservice-based economy. The next wave of economical growth will come from building a knowledge-based economy, with digital technologies a key driver of this next phase growth.
Why Digital Malaysia?Good FoundationMalaysia has a solid ICT application and adoption base. Existing initiatives such as the MSC Malaysiaﬂagship projects as well as new initiatives under the Government Transformation Programme and theEconomic Transformation Programme will continue to strengthen this foundation. Indeed, theseexisting initiatives are already expected to contribute RM220 billion to Malaysia’s GNI by 2020.
Why Digital Malaysia?Moving from the upper middleto the leading packMalaysia has emerged strongly as a leading digital economy among developing countries. Accordingto EIU’s Digital Economy ranking, Malaysia is ranked 36 out of 70 top countries. Now is the time tomove Malaysia into the leading pack of developed countries at the forefront of digital innovation andadoption, and harness it for the economic development of Malaysia.
It is just 30 years since the launch of the ﬁrst mobile phones, yet over 6billion people now have one. But we are now on the threshold of a farbigger global shift in the use of wireless technology, which could see over50 billion devices and physical objects connected.
IOT – The 3rd ICT Technological WaveComputer – The 1st ICT Technological WaveInternet – The 2nd ICT Technological Wave
By 2022, Youll Own 50 Internet-Connected DevicesThe Internet of Things (IOT)[Source:%Organisa0on%for%Economic%Co6opera0on%and%Development%(OECD)]%
Smartphone and Owner as “One”Sensors:• Camera• Audio• Accelerometer• GPS• Gyroscope• Compass• Proximity• Ambient lightMobile content production will no longer be limited to the creation of an SMS, photo, or video. It will evolveinto stories, paths, and feelingsExample: Your personal photo story from a soccer game will capture where and when it took place, how muchyou jumped up and down in tense moments, and who was experiencing this great day with you.
Devices• Intelligent devices to deliver the digital content in a user-friendly manner• Powerful consumer devices will access, process, and present digital content and interact with thedigital and physical worldNetwork• Communication and information infrastructure to support such user access• People will be able to seamlessly connect with and have and access to whatever information theywantApplications• Easily accessible multimedia content for diversiﬁed user applications• Content will play a key role in satisfying people’s information needs and entertainmentexpectations• Media content and context will be created, consumed, and shared by anyoneDigital Lifestyle’s DNA (Key Enablers)
Digital Lifestyle MalaysiaBetter QoL (Quality of Life)• To provide a better quality of life for all in Malaysia using ICT applicationsProductivity & Sustainability• To enable Malaysians to compete internationally by increasing productivity and sustainability through theadoption of intelligent ICT services and Internet of Things applicationsHigh Income Nation• Ultimately, to make Malaysia a high income nation by 2020 using broadband networks and ICT servicesMega Lifestyle Ecosystem• Creating mega lifestyle eco-systems to promote use of digital applications to enhance competitivenessand social life – a Digital Lifestyle initiative focusing on linking the Internet of Things (IoT) to theInternet of People.Objectives of the Digital Lifestyle Malaysia (DLM) initiatives
Potential Areas of IOTPotential areas in IoT in Digital Lifestyles 2013-2015 being explored, nurturedand developed to drive further growth and lifestyle transformation.
The u-Pustaka Model[Source:%“u6Pustaka:%Propelling%Solu0on%for%Ubiquitous%Library%Services%Any0me,%Anywhere%in%an%Inclusive%Knowledge6Based%Society”,%MCMC,WITSA%2012]%%
WarehousesExternalCertiﬁcations!SECURED!RetailLogistics Services ProductionTrackingFarm to ForkSemantic-Driven Analyzer andRelationship BuilderTraceability from Source to CustomersFood Safety and Traceability
Bird’s%Nest%Premise%Processing%Plant%Interna0onal%transport%and%Logis0cs%Wholesale%Distribu0on%Retail%Outlet%Making Malaysia the ﬁrstcountry in the world totrack & trace Birds NestExports online using RFIDto ChinaGlobal market approximately RM 10.2 Billion of which Malaysia is currently 2ndlargest producer with estimated RM 1.2 Billion market share annually.With the 5 stage processproviding door-to-doortraceability, consumers orimporters can be assured of thesource and health compliancesof the EBN that they purchased.Edible Bird Nest (Food and its Production) Track and Trace
!SECURED!Registra0on%Clinical%Informa0on%System% Oﬄine%%Systems%Streamlined%Consulta0on%%Central%Server%Mgnt%Wireless%Interconnect%2%MoH$WAN$Mobile%Plaorms%Server%less%Facili0es%Rapid$Deployment$for$Improved$Accessibility$and$Flexibility$Tele Primary Care/Oral Care Health Information System
Automa>on$for$Public$Service$Produc>vity$29%Automation for Public Service!SECURED!Public Complaints BureauAutomatically Categorizedfor Relevant MinistryGovernment SystemsBlogsProduc>vity$improvement$from$120$Hrs$to$1Hr$
Great Mobile PenetrationBUTDigitalization Still Non-Ubiquitous
Supply to Demand-Focused“Currently Public Sector spends almost 54% of its ICT investment on building Info-structure. Thus, need to focus on initiating more-demand focused activities that willmaximize usage of Info-structure to enhance ROI”
Consumption toProduction-Centric“We consume information and use the Internet extensively for social networking,news and research but Malaysians have yet to fully capitalize on the internet forrevenue generation”
Low Knowledge-Add toHigh Knowledge-Add“Currently Malaysian companies have low business ICT usage, as well as lowknowledge-intensive activities and outputs. Need target to increase productivity ofemployees through automation and innovative digital tools.”
Level of Acceptance“A fashionable design is as important as ease of use”
Relevancy(Relevant Content Provision, Services and Applications)Social networks, coupled with people’s willingness to reveal personal information on theWeb, will provide content providers with knowledge about a customer like never before.Then theres relevance, which dictates results through explicit preferences that you have set, theresults delivered to other users in a similar context and what is going on around you at that particulartime (trafﬁc, weather, business hours, etc.).Forget Searching For Content - ContentIs About To Start Searching For You
Require National Trial Sites“Understanding real needs”To%iden0fy%Milestones%To%iden0fy%Funding% To%clearly%deﬁne%Human%capital%development%To%iden0fy%stakeholders%To%outline%speciﬁc%programs%and%projects%
Willing to Invest in NewInnovations and GettingMore Focused4000+%IP%Crea0on%200%IP%Protec0on%60+%IP%Mone0za0on%
Summary – “Utilize Digital Technology”• Create new sources of income/revenue• Enhance productivity of government, businesses andcitizens• Create participatory opportunities• Encourage innovation in domestic companies• Enable global market expansion