Webinar - Leverage Integrated Hotel Systems to Boost Revenue Per Guest
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The document discusses how integrating hotel systems can boost revenue per guest. It covers how technologies like property management systems (PMS), central reservation systems (CRS), and revenue management systems (RMS) are critical for hotels' bottom lines when integrated. Tight integration saves time, increases profits, and allows real-time data sharing across systems. When evaluating technology partners, hotels should consider a vendor's commitment to integration, use of industry standards, and prioritization of data security. Integrated systems can enhance the guest experience, drive more revenue, improve management tools, and lower costs through increased efficiencies.
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Webinar - Leverage Integrated Hotel Systems to Boost Revenue Per Guest
- 1. Wednesday, September 30 9:30 am PT Leverage integrated hotel systems to boost revenue per guest
- 2. Agenda ▍ What technologies are critical for the hotels' bottom line ▍ Ask the right questions when evaluating tech partners ▍ How tight system integration saves time and increases profits ▍ How to measure the ROI of your technology investment ▍ Real examples of how integrated systems can boost RevPAR 2
- 4. The Importance of Integration
- 5. Then: Hundreds of Interfaces
- 6. Now: Write once and use the API in many different places
- 7. Importance of integration Get best-in-breed services Real time rates, availability and restrictions Maximize room inventory and revenue
- 8. In the cloud ▍ Ensures room inventory is available across numerous marketplaces ▍ Allows users to manage on the go ▍ Scalable and continuously upgraded
- 9. About PSMS ▍ Amanda – can we recycle existing Sales / Marketing slides for this?Tackle Today’s Industry Challenges Head-On with our Next-Generation Solutions • Reduce Total Cost of Ownership • Minimize Your Technology Footprint • Enhance Ease of Use • Simplify Data and Security Compliance • Improve Integration • Streamline Feature Updates
- 10. Yesterday’s PMS Interface Landscape Hotel Front Desk Property Management System Movies Keycard Mini-Fridge Room Phones
- 11. Today’s PMS Integration Landscape PMS Payments Casino Management Loyalty In-Room Systems Sales & Catering Revenue Management Business Intelligence Back Office Activity Systems Food/Bev & Retail POS Mobility Reservation Distribution E-Marketing
- 12. How PMS Interfacing Has Evolved Yesterday’s PMS Interfaces Today’s PMS Integration Tightly coupled Loosely coupled – use what you need Limited data capabilities Virtually unlimited data access RS232 (serial) and file-based protocols Web-service based (REST / JSON, SOAP /XML) No message or protocol standardization – proprietary and development intensive Numerous standard bodies in play such as HTNG, OTA and others – high chance of reusability Batch or daily file updates Near real-time data pushes Limited or no data security Multi-layered security and system authentication models Functionally light Functionally rich Often difficult to deploy and support “Plug & Play”
- 13. ▍ Work with “Best of Breed” Partners ▍ Employ Industry Standardized Protocols and Current Day Technologies ▍ Be as “open” and accessible as possible ▍ Invest – invest – invest!!
- 14. Value of Integration Enhance Guest Experience Drive Revenue Deliver Management Tools Improve Security & Lower Costs | Mobility | In-Room Systems | Loyalty | Casino Management | Activity & POS Systems | Distribution Management | Revenue Management | Sales & Catering | e-Marketing | Activity & POS Systems | Business Intelligence | Mobility | Back Office | Revenue Management | Distribution Management | Payments | In-Room Systems
- 15. Data Security Top 9 Threat Vectors All stats courtesy of Verizon Data Breach Investigations Report Average Cost of Breach “7 Million Vulnerabilities were exploited in 2014 but just 8 accounted for 97% of all incidents”
- 16. Three-Point Plan for Your Hotel 1. Develop a comprehensive security plan and enforce it 2. Drive employee awareness 3. Work closely with your vendors T. Kellerman Dept. Homeland Security Robbie Sinclair Head of Security Country Energy Australia Security is a business issue, not a technical issue. Security is always excessive until it’s not enough. “ ” “ ”
- 17. What should Hoteliers consider when purchasing systems? ▍ Does the vendor invest regularly in integration? ▍ Do they support the industry’s standard protocols? ▍ Do they offer flexible integration platforms and employ current-day technologies? ▍ Are they widely recognized as being collaborative? ▍ Where applicable - is protecting your client data their most critical stated objective?
- 18. Julie Beas Vice President of Deployment 22 years of experience in the industry | What is a RMS? | Where does it fit? | Why are integrations important? | How do you Evaluate Partners?
- 19. About Duetto 19 Founded by Industry Leaders World-Class Technology Development Committed to Customer Success
- 20. What is RMS? A Revenue Management System (RMS) is a predictive analytic solution to help hotel companies understand their demand and allows them to make smart pricing decisions. The center of operations for all pricing and revenue decisions
- 21. ▍ RMS will not fit in if there is not buy in from all departments in the Hotel organization. ▍ Who is everyone? ▍ Revenue Management Team ▍ Marketing (Hotel Marketing, Internet Marketing, etc) ▍ Hotel Operations ▍ Sales ▍ Internet eComm Team ▍ Teleservices ▍ Etc. Where does it fit in?
- 22. Why are integrations important? ▍ Immediate data, creates knowledge which in turn creates immediate decisions. ▍ Integrations increase Revenue and productivity Proactive Reactive VS
- 23. Importance of integration Saves Time 10 Minutes to change 1 rate vs. 10 minutes to update rates for 365 Focus and Strategy Rate strategy vs. rate changes Decreased Error Automated vs. manual
- 24. How to Evaluate Tech Partners ▍ Strategic Fit ▍ Do your philosophies match up? ▍ Cultural Fit ▍ Will you enjoy working with them? ▍ Physical Fit ▍ Can they connect? ▍ What is required? ▍ Will they integrate?
- 25. SHR offers the most complete distribution platform in the industry. Not only do you get industry-leading CRS technology, you get a team who knows and understands the industry to help you navigate the ever- changing distribution landscape.
- 27. Cloud Based Systems ▍ Easy to setup and operate ▍ Reduce technology expense ▍ Easily accessible
- 29. Reduce labor expense Increase data security Improve efficiencies
- 31. Measuring Return on Investment With the right systems converging together with your success in mind, your ROI of integrating is clear : ▍Better data ▍Reduced expenses ▍Maximized ADR and RevPar
- 32. Questions?
Editor's Notes
- ART NOTES: Can we find or create an image that shows all of these different technology systems connected?
- ART NOTES: Just an image showing a bunch of different wires connecting would work …
- ART NOTES: Something that illustrates the cloud. Or just a cloud.
- About Chris – introduce yourself and talk about you experience to set the stage for yesterday vs. today
- Line drivers – null modems – digi ports – server proximity and long cable runs all added to the challenge of deploying serial interfaces.
- Mention partners on webinar – Open but there are some limitations (differentiators) – 70% of Host roadmap dedicated to integration projects Work with “Best of Breed” Partners Employ Standardized Protocols – HTNG / OTA / GSA Reusability and scalability are paramount Message extensibility to tailor to client needs is built into the architecture Be as “open” and accessible as possible Invest – invest – invest Mention partners on webinar – Open but there are some limitations (differentiators) – 70% of Host roadmap dedicated to integration projects
- Sobering Statistics 79,790 Security Incidents and 2,122 Confirmed Data Breaches in 2014 Two-thirds of all incidents occurred in the US Hospitality is the 3rd largest contributing industry POS Malware Intrusions rose from .7% in 2013 to 28.5% of all exploits in 2014. POS Malware was found to be behind 91% of all Hospitality attacks
- 35% of all breaches can be traced back to ‘human factors’ – ensure your vendors are focused on protecting your guest data – demand that they provide you with a very detailed implementation guide
- Don’t underestimate the value and importance of system integration.
- ART NOTES: Just an image showing a bunch of different wires connecting would work …
- If there is an intro at the beginning of the webinar as to what each of the companies does and who they are, then this slide may not be needed. If an intro is expected, then I will very quickly say that Windsurfer is the CRS developed and supported by SHR and we are excited to be part of an integrated solution that includes PMS and RMS. In the next few minutes I will touch briefly on the value that such an integration can bring to a hotel.
- A Central Reservation System is like a digital sales system for your hotel. Windsurfer CRS connects your property to the Global Distribution Systems like Sabre and Worldspan (to bring in the business customers), the Internet Distribution System to the hundreds of online channels, and also to direct channels like TripAdvisor and your website booking engine. It is a critical piece of a hotel’s technology network dedicated to promoting the property. But we know we’re not alone. A CRS is only a piece of a property’s technology puzzle.
- Windsurfer CRS is a cloud-based system and likewise, we recommend PMS and RMS systems on the cloud as well. Cloud systems are easy to setup and operate and they significantly reduce your technology expense. The headaches and stress of managing your own technology equipment and staff are significantly reduced so you can focus on your business. In addition, you get the added benefit of managing the rates and availability of your property or chain anywhere, anytime. It allows a hotel to keep up with rapidly changing market conditions.
- So the right CRS is critical to your revenues but the right PMS is critical to your operations and the right RMS is critical to your profits. However, without those 3 systems talking to each other, you have a very inefficient process that ends up hurting your bottom line. Integrations provide a competitive advantage for your hotel so we establish close partnerships with other systems that result in the best technology network. Our three systems and teams work in concert to bring you the most value. Additionally, when you have issues or you desire a new feature, it’s important that the teams are able to collaborate to provide the best solution for you. When you have that kind of partnership, the hotel wins.
- Most properties these days have some form of integrated system but imagine not having all these complicated systems talking with each other. You end up paying more just in labor as a result of the increased workload. Some properties still have dedicated personnel just for reservation management. Their time could be better used to enhance the guest experience. An integrated system also allows you to increase the security of sensitive guest information. There is no need to manually input data into each system. It eliminates the need for faxes and emails and customer credit card numbers written on post it notes. On an integrated system, customer data flows seamlessly into each system which also minimizes the risk of human error. Integrations improve your operational efficiencies.
- Most properties these days have some form of integrated system but imagine not having all these complicated systems talking with each other. You end up paying more just in labor as a result of the increased workload. Some properties still have dedicated personnel just for reservation management. Their time could be better used to enhance the guest experience. An integrated system also allows you to increase the security of sensitive guest information. There is no need to manually input data into each system. It eliminates the need for faxes and emails and customer credit card numbers written on post it notes. On an integrated system, customer data flows seamlessly into each system which also minimizes the risk of human error. Integrations improve your operational efficiencies.
- Measuring ROI of a system highly depends on what you put into it. You can have the best systems on the market but if you don’t use them effectively, your ROI will be dismal. For a minimal cost, integrating your systems allows you to maximize your ROI by turning piecework systems into a seamless technology network. When you compare the cost of integrating each system with the returns of better data, reduced expenses, and maximized ADR and RevPar, the benefits far outweigh the risks.