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OpenAthens Conference 2019: Three models for UX design

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Dan Ramsden, creative director for user experience architecture, BBC.

Dan shares three models for how he thinks about and practices user centred design. He begins by sharing how Jesse James Garrett’s ‘Elements of User Experience’ got him started in the world of UX. He then talks about the ‘double diamond’ model of divergent and convergent design thinking, as well as his own interpretation – Dan’s Fish. He shares stories of how the BBC put the audience at the heart of everything they do. And talks about the dangers of creating ‘unintentional information architecture’. Every design decision is an opportunity to make things easier or more difficult for your users. Dan shares his thinking on how we can be more intentional and user centred as we design and create software systems and the experiences they enable.

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OpenAthens Conference 2019: Three models for UX design

  1. 1. DAN RAMSDEN, CREATIVE DIRECTOR 19 MARCH 2019 THREE MODELS FOR UX DESIGN
  2. 2. We live in information.
  3. 3. We live in information. “The creative organisation of information creates new information.” Richard Saul Wurman
  4. 4. Design + Engineering 4 Information environments require architecture and design through:
  5. 5. Design + Engineering 4 Intention and effort Information environments require architecture and design through:
  6. 6. Design + Engineering 4 Intention and effort in a variety in mindsets, skillsets and levels of thinking Information environments require architecture and design through:
  7. 7. Design + Engineering 4 Intention and effort in a variety in mindsets, skillsets and levels of thinking to create useful things for people. Information environments require architecture and design through:
  8. 8. 5 This screen is intentionally blank.
  9. 9. 5 This screen is intentionally blank.
  10. 10. 5 This screen is intentionally blank.
  11. 11. 5 This screen is intentionally blank.
  12. 12. 5 This screen is intentionally blank.
  13. 13. 6
  14. 14. 7 From “The Elements of User Experience’ By Jesse James Garrett Skeleton Surface Structure Scope Strategy Concrete Abstract
  15. 15. 8 From “The Elements of User Experience’ By Jesse James Garrett Skeleton Surface Structure Scope Strategy Concrete Abstract
  16. 16. 9 Discover Collect evidence Define Build shared understanding Develop Translate into reality Deliver Release, monitor ind improve
  17. 17. 9 H ow m ightw e… Discover Collect evidence Define Build shared understanding Develop Translate into reality Deliver Release, monitor ind improve W hatshould w e…
  18. 18. 10 Understand 1 Create 2 Decide 3 Prototype 4 Test 5
  19. 19. Design + Engineering 11 Always design a thing by considering it in its next larger context – a chair in a room, a room in a house, a house in an environment, an environment in a city plan. Eliel Saarinen
  20. 20. Ideas People Iteration Collaboration C om m unicate Explicit Infrastructure Integrated architecture Integration D efine Im plicit Designs Structure Systems D evelop & Im plem ent M ultidisciplinary TeamsValidation Networks Idea or concept Individuals Im plicit Concepts
  21. 21. Research & curiosity Ideas People Iteration C ollaboration Communicate Explicit Infrastructure Integrated architecture Integration Define Implicit D esigns Structure System s Develop & Implement Multidisciplinary Team s Validation N etw orks Idea or concept Individuals Implicit C oncepts
  22. 22. Design + Engineering 13 Eventually everything connects - people, ideas, objects. The quality of the connections is the key to quality per se. Charles Eames
  23. 23. DAN RAMSDEN 19 MARCH 2019 #ARRANGEMENT MATTERS
  24. 24. DAN RAMSDEN 19 MARCH 2019 #ARRANGEMENT MATTERS

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