ProblemDesigning a beautiful and useful graphic artifactrarely creates profound, measurable changeaffecting society.
HypothesisBy taking ownership of the missions behindtheir projects, designers can become leaderswho demonstrably impact business and society.With the responsibility and authority of astakeholder, the opportunity exists fordesigners to push through daring and innovativeideas in pursuit of concrete end results.
Creative References David Plouffe Chief Campaign Manager for Barack Obama’s 2008 presidential campaign "The story of Mr. Obama’s journey to the pinnacle of American politics is the story of a campaign that was, even in the view of many rivals, almost ﬂawless. Mr. Plouffe [was] known for his mathematic invocation of data in making decisions. When Mr. Obama decided to run for the presidency, Mr. Plouffe and a half-dozen staff members began plotting out a strategy." — Adam Nagourney, Jim Rutenberg and Jeff Zeleny, The New York Times http://www.nytimes.com/2008/11/05/us/politics/05recon.html
Creative References Dave Eggers Graphic designer, author, screenwriter, founder of McSweeney’s independent publishing house, and co-founder of 826 Valencia and 826 National “The clear entrepreneurial spirit of Eggers has led him in other directions in addition to McSweeney’s and his own writing. He co-founded a non-proﬁt tutoring, writing and publishing centre for under-18s [called] 826 Valencia, [which] has spread to seven sister centers around the US, and inspired similar ventures in Ireland and the UK. “ — Lance Knobel, Eye Magazine http://www.eyemagazine.com/feature.php?id=185&ﬁd=857