ProblemDesigners promote and amplify a clientsmessage without accountability for the affectit has or is supposed to have. Under this coverof impunity, designers function subserviently,valued more for their specialized skill sets thancreative thinking.
HypothesisBy claiming ownership of the objectives behindtheir work, designers can become leaders whodemonstrably impact business and society.With the responsibility and authority of astakeholder, the opportunity exists for designersto create powerful, measurable systems thatpursue explicit goals of profound consequence.
Creative References David Plouffe Chief Campaign Manager for Barack Obama’s 2008 presidential campaign "The story of Mr. Obama’s journey to the pinnacle of American politics is the story of a campaign that was, even in the view of many rivals, almost ﬂawless. Mr. Plouffe [was] known for his mathematic invocation of data in making decisions. When Mr. Obama decided to run for the presidency, Mr. Plouffe and a half-dozen staff members began plotting out a strategy." — Adam Nagourney, Jim Rutenberg and Jeff Zeleny, The New York Times http://www.nytimes.com/2008/11/05/us/politics/05recon.html
Creative References Dave Eggers Graphic designer, author, screenwriter, founder of McSweeney’s independent publishing house, and co-founder of 826 Valencia and 826 National “The clear entrepreneurial spirit of Eggers has led him in other directions in addition to McSweeney’s and his own writing. He co-founded a non-proﬁt tutoring, writing and publishing centre for under-18s [called] 826 Valencia, [which] has spread to seven sister centers around the US, and inspired similar ventures in Ireland and the UK. “ — Lance Knobel, Eye Magazine http://www.eyemagazine.com/feature.php?id=185&ﬁd=857
Valorized Designer"What we need in the next century areindependently-minded, creative, constructivedesigners who are not just capitalist lackeys,ideologues, or technical whiz-kids."— Nigel Whiteley
Valorized DesignerIndeed, tomorrows designer must be a creatorof not just graphic artifacts and ephemera, butof entire new endeavors that use such artifactsto accomplish a mission.
Content OutlineI. The ProblemA. Brief history of the professionaldesigners rolesB. The "Flakey Creative" reputationC. Outsourcing designD. Paul Rand and Enron
Content OutlineII. The Hypothesis / AnswerA. An evolution of the professionB. Correlations between design and leadershipC. Aspects of leadershipD. Changing behaviorE. Political / organizational barriers
Content OutlineIII. Results / PossibilitiesA. The growing importance of design in acomplex society/economyB. What a world led by designers looks like
Sources• Sources may include interviews, TED lectures, Fast Company, Wired, Good, Chip and Dan Heath’s Switch and Made to Stick, and Philip Kotler’s On Marketing