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mick yateswww.dunnhumby.comvisiting professor, University of Leedsbig databig choices
5 exabytes2
3
5 exabytes4
DOMO &Column FiveMedia
$1.7 trillion 20156
$670 billion20157
8“tiny data + unstructured data = big data”=
9• complex: multiple sources• analysable: capture, process, analyse &visualise• useful: create decisive action• pervasive:...
market “push”10
11beyond digital
you accessyou searchyou chooseyou ignoreyou decide12you “pull”
13you own ALL of the data
innovationnetworks
customercentricity
16social media hasovertaken pornas the #1 web activity!
17social aggregation
18social advocacy
19
20mattmckeon.com/facebook defaults
21“Open Graph makes it easier foroutside sites to share informationwith Facebook when visitorswant to recommend a page”
22redrockettoronto.com
mick yateswww.dunnhumby.comvisiting professor, University of Leedsbig databig choices
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Big Data, Big Choices - CMI

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Mick gave a presentation at the President's Lecture of the Chartered Management Institute (CMI) on May 9th 2013. The focus was on the strategic business implications of the "Big Data" revolution.

A key point made was that single source Structured Data ("tiny data") plus Unstructured Data (such as social) = "Big Data" which then needs to be stored, analysed, visualised and made useful in business decisions.

Published in: Business, Technology
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Big Data, Big Choices - CMI

  1. 1. mick yateswww.dunnhumby.comvisiting professor, University of Leedsbig databig choices
  2. 2. 5 exabytes2
  3. 3. 3
  4. 4. 5 exabytes4
  5. 5. DOMO &Column FiveMedia
  6. 6. $1.7 trillion 20156
  7. 7. $670 billion20157
  8. 8. 8“tiny data + unstructured data = big data”=
  9. 9. 9• complex: multiple sources• analysable: capture, process, analyse &visualise• useful: create decisive action• pervasive: impacts everyone – changes all“big data”
  10. 10. market “push”10
  11. 11. 11beyond digital
  12. 12. you accessyou searchyou chooseyou ignoreyou decide12you “pull”
  13. 13. 13you own ALL of the data
  14. 14. innovationnetworks
  15. 15. customercentricity
  16. 16. 16social media hasovertaken pornas the #1 web activity!
  17. 17. 17social aggregation
  18. 18. 18social advocacy
  19. 19. 19
  20. 20. 20mattmckeon.com/facebook defaults
  21. 21. 21“Open Graph makes it easier foroutside sites to share informationwith Facebook when visitorswant to recommend a page”
  22. 22. 22redrockettoronto.com
  23. 23. mick yateswww.dunnhumby.comvisiting professor, University of Leedsbig databig choices

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