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1. Trends and Strategies for
PPC ADVERTISING
2024
in

2. PPC marketing (pay-per-click) operates on a digital advertising
model where marketers incur a charge for each click on their ads.
This technique has consistently
ranked among the foremost
digital marketing strategies
that enable companies to
capture targeted traffic and
meet marketing objectives.

3. But while PPC will remain a staple in the marketing industry, the significant
changes in customer behavior and continuous technological advancements
are influencing this technique.
Enterprises must anticipate and
adapt to the evolving landscape.
Staying abreast of the latest PPC
trends is imperative for survival
and success in the fiercely
competitive digital environment.

4. Trends in PPC to Watch Out for this 2024
Below are some PPC trends to watch out for in 2024.
As its name suggests, PPC automation
aims to streamline various tasks like bid
management, scheduling PPC ads, and
performance tracking.
With PPC automation, marketers can
enhance efficiency, save time, and
make data-driven decisions for more
effective and targeted ad placements.

5. Artificial Intelligence
Since AI gained prominence,
industries have expressed
concerns that it might eventually
dominate and replace human roles.
However, many ongoing
discussions reiterate that AI has
certain limitations and is only
designed to be a complementary
asset that can help humans.

6. In PPC advertising, AI is
a potent tool that opens
avenues for refining ad
targeting.
Moreover, harnessing AI
technology can assist in
optimizing budget
allocations and staying
updated about the
changes in the dynamic
PPC landscape.

7. A study from Statista revealed that as of
October 2023, the global internet user
count reached 5.3 billion, representing
65.7 percent of the world's population.
Among them, 4.95 billion individuals,
accounting for 61.4 percent of the
global population, were active users
of social media.
Social media is among the technological tools you
can use to carry out various digital marketing trends.
PPC in Social Media

8. Most of these figures actively
engage on social media sites,
such as Facebook, Twitter,
Instagram, LinkedIn, and
Pinterest, with a heightened
presence among younger
demographics.
You can leverage this data
to guide your PPC initiatives
and seamlessly incorporate
them into your ads on social
media platforms.

9. Take Google, for instance – a recent improvement
was made in one of its features, Google Ads. This
upgrade encompassed the ability to add target
audiences, providing a more refined approach to
ad visibility.
Audience Targeting
Search engines constantly
update their systems to
ensure their results stay
relevant to users' needs.

10. Taking advantage of this feature can help
you maximize your ad budget’s effectiveness.
These recent updates to Google Ads also allow PPC
marketing experts to layer different audience targeting
criteria, enabling the integration of keyword and
demographic targeting for exceptionally relevant ad
campaigns.

11. Video bumpers are brief videos, typically lasting 10 seconds or less, and are sold at a
cost-per-click. These videos aim to showcase the brand or company represented in your video.
These clips can be
strategically placed at
the beginning, middle,
or end of your content.
With their expansive business reach,
visual appeal, relatively low cost,
and non-skippable features, video
advertisements are anticipated to
maintain their dominance in 2024.
Bumper Video Ads

12. While paid voice search advertising
has yet to fully reach mainstream
adoption, the prevalence of smart
homes and personal assistants, such
as Siri and Alexa, has seen significant
growth.
Consequently, the continuous
technological advancements
make the integration of
buy-per-click advertising into
voice search more than inevitable.
Voice Search

13. In preparation, adopting
a conversational tone on
your website can be a
strategic move.
Enhancing your website's FAQ
pages with long-tail or more
specific keywords is another
effective strategy to position
your business for success in
voice search advertising.

14. Many internet users
do not have enough
time or patience to
guess the correct
search terms for
obtaining information
about their queries.
Rise in Visual Searching

15. Since this trend utilizes images as
search queries rather than text, it
can deliver more precise results
quickly. In 2024, visual search is
expected to be among the most
extensively employed tactics within
pay-per-click marketing services.
Visual search arises as
an effective solution to
this dilemma.

16. To help you stay ahead of the
competition, developing a
comprehensive photo catalog
of your products and services
is a vital step.
A photo catalog enables
the addition of metadata,
facilitating precise
categorization for search
engines and subsequently
enhancing your search
visibility.

17. Search engine optimization and
PPC are interconnected, potent
strategies for surviving the
digital marketing landscape.
Aligning your PPC and SEO
efforts is a practical approach
that involves analyzing your
top-performing ads and crafting
content based on those insights
to further enhance your ranking.
SEO and PPC Integration

18. But despite being effective, employing SEO Philippines and
PPC can be complicated, especially for those inexperienced.
Both digital marketing
techniques require
continuous dedication
and expertise to yield
positive results.

19. In these instances, hiring
a professional to outsource
your SEO and PPC efforts
can be a wise decision.
These experts have enough
experience and resources
to help you navigate the
complexities of SEO and PPC.

20. Elevate Your PPC
Strategies with
the Best SEO Agency
But similar to other strategies, staying
updated with current trends and
improvements is crucial to maximize
its effectiveness.
SEO...... PPC is indeed a powerful tool that
can help you thrive in the digital age.

21. Hiring a digital marketing agency
that offers not only PPC but also
SEO services in the Philippines can
provide a comprehensive solution
for your online presence.
Digital Marketing Philippines (DMP) is a digital
marketing company with comprehensive services
encompassing both PPC and SEO.
Check out our website at www.digitalmarketingphilippines.com
to learn more about our services.

22. Want one for your business? Go to:
www.digitalmarketingphilippines.com today!
Created & Designed by:
Resources:
https://lunio.ai/blog/paid-search/ppc-automation-tips-tools/ https://www.hostinger.ph/tutorials/how-to-use-ai-for-ppc
https://www.forbes.com/sites/forbestechcouncil/2023/03/22/can-ai-replace-human-curiosity/?sh=71e916851991
https://www.statista.com/statistics/617136/digital-population-worldwide/
https://business.adobe.com/blog/basics/audience-targeting
https://support.google.com/displayvideo/answer/7245674?hl=en
https://cheq.ai/blog/do-you-need-a-voice-search-marketing-strategy-for-ppc-2/
https://www.wordstream.com/ppc
https://www.marinsoftware.com/learn/ppc-automation-demystified-the-ultimate-guide