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YOUR 6 STEP GUIDE TO EFFECTIVE EMAIL MARKETING

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Here’s a set of a few easy steps you can use to turn your email marketing campaign into a success story.

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YOUR 6 STEP GUIDE TO EFFECTIVE EMAIL MARKETING

  1. 1. YOUR 6 STEP GUIDE FOR EFFECTIVE EMAIL MARKETING 1. HAVE A CLEAR STRATEGY Asabasicfundamentalstep,allyouneedto doisdefineyourgoalsandobjectives.Clarify specificreasonsastowhyyou’reaboutto email.Differentiatewhetheryouwantto generatesales,raiseawareness,bondwith youraudience,makepeoplemoreloyal,etc. 4. FORMAT FOR THE MASSES Sincethisisaboutcreatingawholecampaign, youcan’tlimityourwork.Youdon’twantto justreachasmallgroupofpeopleviaone medium.Mostofyourrecipientsprobablyuse multiplemedia,somakesureyouoptimize yourmessagesaccordingly. 5. CALL TO ACTION ACTAbuttonusuallypushespeopletoreact towhateverisgiventothem.Ifyouwantto makeanirresistibleofferorcreatesome senseofurgency,youshouldletpeopleknow moreinfobyleadingthemtoanother,more detailedplatform. 2. KNOW YOUR AUDIENCE It’sobviousthatyouhavetocraftyouremails accordingtowhoyou’readdressing.Create differentsegmentsbasedontypesof industries,areasofinterest,demographicand psychographiccharacteristics. 3. OFFER SOMETHING VALUABLE Makingyourrecipientinterestedinwhatever youhavetoofferwillsurelymakea difference.Mostpeoplereceivetonesof emailseachday.Youneedtomakesureyours aretheonesthatstandout. 6. PROOFREAD Asafinalstep,makesureyoudefinitely haven’tmadeanygrammaticalmistakes,sent somethingirrelevantorbrokenthe boundariesoflegitimacy. CREATED BY ONETEAM.GR CONTACT US FOR A FREE CONSULTATION

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