This presentation was presented by me and my friend during our last year of Graduation, in the district level Paper Presentation Competition, in which, we stood 2nd. It was our 1st attempt to handle Management related (Non Technical) subject, and we succeed. The prime objective of this presentation is to create awareness about basic concepts of C.S.R (Corporate Social Responsibility) among audience. It focuses on concepts,rules and examples regarding C.S.R.

1. Corporate Social Responsibility.
Paper by : Omkar S. Tembe
Vipul S. Phadtare
(TY BCA)
D.G.College of Commerce , Satara.
CSR! Is that really
for me? So
technical, very
expensive!!
I’m overwhelmed

2.  Introduction :-
 Corporate Social Responsibility is the continuing commitment by business to behave ethically
and contribute to economic development while improving the quality of life of the workforce and
their families as well as of the local community and society at large.
– World Business Council For Sustainable Development
 The impact of a company’s actions on society.
The responsibility of business towards the
society
Corporate Social Responsibility

3. Frederick provides expanded framework for understanding
the evolution of CSR concept
1) Corporate social stewardship 1950s – 1960s
2) Corporate social responsiveness 1960s – 1970s
3) Corporate/business ethics 1980s – 1990s
4) Corporate/global citizenship 1990s – 2000s
 Evolution of C.S.R :-

4.  Canadian Government :
“CSR is generally understood to be the way a company achieves a balance or integration
of economic, environmental and social imperatives while at the same time addressing
shareholder and stakeholder expectations.”
 UK Government :
“The Government sees CSR as the business contribution to our sustainable development
goals. Essentially it is about how business takes account of its economic, social and
environmental impacts in the way it operates maximizing the benefits and minimizing the
downsides.”
 European Union:
“a concept whereby companies integrate social and environmental concerns in their
business operations and in their interaction with their stakeholders on a voluntary basis.”
 Different Definitions :-

5.  Myths about CSR :-
 CSR is not for small businesses
 It is too complicated and technical
 It is too expensive
 It is a market gimmick
 It is a separate corporate initiative
 Opting CSR gives guarantee about ethical behaviour of business.

6.  Process of CSR :-
Plan
• Consult stakeholders
• Establish code of conduct
• Set targets
Do
• Establish management
systems and personnel
• Promote code compliance
Check
• Measure progress
• Audit
• Report
Act
• Corrective action
• Reform of systems

7.  Carroll’s Definition of CSR :-
Responsibility Social Expectations Examples
Economic Required Be profitable, Maximize sales, Minimize
costs ,etc .
Legal Required Obey laws and regulations
Ethical Expected Do what is right.
Discretionary
(Philanthropic)
Desired/Expected Be a good corporate citizen.
give money or time to charity.

8. 1) Labour rights:
child labour
forced labour
right to organize
safety and health
2) Environmental conditions
water & air emissions
climate change
3) Human rights
cooperation with paramilitary forces
complicity in extra-judicial killings
4) Poverty Alleviation
job creation
public revenues
skills and technology
 Key Issues In CSR :-

9.  CSR Management Structure :-
Group
Presidents
Chief
Financial
Officer
VP of
Human
Resources
General
Counselor
C.S.R
OFFICER
Steering
Committee
Board Of Directors
President and CEO
Audit Committee of
Board

10.  Principles of CSR :-
1) Ethical behaviour
2) Respect for rule of law
3) Respect for international norms of behaviour
4) Respect for and considering of stakeholder interests
5) Accountability
6) Transparency
7) Precautionary approach
8) Respect for human rights

11.  3 Levels of CSR :-
1st Level 2nd Level 3rd Level
Improve law/ regulations
standards
Infrastructure for physically
challenged employees
Ash management: ash brick
factory
Department of environmental
management
Foundations (i.e. : financial
aid beyond immediate
community/tax planning with
positive impact)
Quality Circle: empowering
community
Reclamation (turning ash in
to soil)
Income generation for
community
R&R: land for land
Local Government
participation
Forestation / Greening Distributed Generation:
Regional dev.
Community development
office
Center for power efficiency
and Env. Protection
(CenPEEP)
Cultivation in public land
Paternity leave

12.  Spectrum of CSR :-
Good CSRPoor CSR
•No employment
•No concern for indirect effect (land,
water, air)
•Destruction of agricultural land
•Not willing to listen to other
stakeholders
•Appropriate of land not being
compensated
•Non compliance of rule of land
•Taking care of workers
•Low dependence on non
renewable resources
•High awareness about CSR
initiatives
•Land compensation
•Increased monitoring system
•Environment responsibility

13.  Practical Examples of CSR :-

14.  Practical Examples of CSR :-

15.  Practical Examples of CSR :-

16. 1) TOI’s Lead India campaign, campaign for contribution towards
educating the poor.
2) Coke’s sale was banned as the result of tests, including those by the
Indian government, which found high concentrations of pesticides.
3) Bharat Petroleum Corporation Limited, Maruti Suzuki India
Limited, and Hindustan Unilever Limited are providing improved
medical and sanitation facilities, building schools and houses, and
empowering the villagers by providing vocational training.
 Practical Examples of CSR :-

17.  Benefits of C.S.R :-
Benefits
of CSR
Winning new
businesses
Enhancing your
influence in the
industry
Attracting,
Retaining and
Maintaining a happy
workforce
Increase in
customer retention
Differentiating
yourself from the
competitor
Saving money
on energy and
operating cost
Access to funding
opportunities
Media interest
and good
reputation
Enhanced
Relationship with
stakeholders

18. 1) Corporate Social Responsibility in India - Putting Social-Economic
Development on a Fast Track --------------- Sathish, Ramya.
2) Corporate Social Responsibility Issues --------------- Site Visit C
Raipur & Korba – Chhattisgarh, India
3) Corporate Social and Environmental Responsibility in India – Assessing the
UN Global Compact's Role ………………… CSR Asia
www.fasset.org.za
www.bsr.org
www.mollenbaker.net
www.wekipedia.com
 References :-

19. Thank you !!!