Week 8 LectureNotes COM370

1. Week 8 Lecture Notes
COM370
Chapter 18 Photographs in Content Rules

2. Learning
Objectives
Create a social media
informational campaign
in a team environment
• Design effective
content for social media
user consumption
Apply strategies for
effective social media
use in both personal and
professional settings

3. Create an
EffectiveVisual
Strategy
 Photography and image used in
social media should be purposeful
and creative.
 Here are some tips for working with
images:
 http://www.socialmediaexaminer.c
om/images-for-social-media/
 Images push social media messages
to more audiences. Learn how to
use the available tools to work with
images.

 See the following article: 23Tools
and Resources to Create Images for
Social Media.
 23Tools and Resources to Create
Images for Social Media

4. Photography
allows you to
put a face on
your business.
Photo Content to Get
and Keep on Hand:
01
Take pictures at
company meetings,
parties, gatherings even
if you do not have a
specific need for them.
02
Take pictures of
company products. It is
nice to have a stock pile
of company shots when a
communication need
arises, plus it not possible
to go back and get those
pictures .
03
Taking time to recreate
or simulate is expensive
(and often slightly
cheesy).
04

5. Sharing andTagging
Tagging is how
photography in social
media becomes powerful.
01
Example: The photo of a
new product launch
including staff gets tagged
for each person, and they
share with friends and
family who share with
friends and family who
share with….
02
Tag the people in the
pictures (meaning you
took pictures that included
people!). Add as many
descriptive tags to the
photo as make sense
03
Consider what search
words with help people
locate the picture
04
some photo-sharing
systems use a descriptive
caption in place of a tag.
05

6. The Power ofSocialSnapshots.
 This is how company pictures should be used to advantage:
 Instant content (use apps to tell a story visually)
 Make content artful
 Hone your storytelling chops
 Personal but universal appeal
 Take many, many shots to get a good one
 Pay attention to how other brands are using photographs in social
media

7. Wanted:
Professional
Photographer
 Trade shows and large events
 Headshots
 Product glamour shots
 We know photographs and images enhance
information. Do you understand how even images
are changing due to technology?Watch thisTED
about image recognition technology that is changing
what we can do with your images.
 http://www.ted.com/talks/matt_mills_image_recogn
ition_that_triggers_augmented_reality?language=e
n

8. How toCite
Images
 Cite anything you did not create, including all images.
 Find images you can legally use without needing to
purchase them, but you must cite them.
 Go to Google Chrome--click on "images" in search area.
. …then click on "search tools" and then go to "user
rights."
 Pick "labeled for noncommercial reuse with
modification" from the pulp-down menu.
 When you find an image you plan to use, click on the
image and then click on the title.
 When you place the image in your content, underneath
the image cite the source briefly, like this one from
Pixabay that did not have a date with it:
 Image retrieved from Pixabay (n.d.)
 That is what goes under the image. The full source info
goes on the references page:
 Pixabay (n.d.). Man using social networks [Online
image]. Retrieved from https://pixabay.com/en/icon-
set-social-media-contact-1175041/


9. Check the
Rights
Scroll to the bottom of any webpage to see what
rights are involved in any images on the webpage.
Can I take the images and use them? No! Scroll
down and hunt for "terms of use."
You may need to contact the source to ask for
permission of use.
Keep the email requesting and then being granted
permission of use and it becomes an appendix in
your sources list. Under the image "Graphic
imaged used by permission from NAME OF
COMPANY.

10. Share your
Work with a
Creative
Commons
License
 When you want to keep a small amount
of control over your content but you
want others to freely share it, consider a
Creative Commons license.
 https://creativecommons.org/licenses/

 This website explains the Creative
Commons license and how to place the
info on your images and content.
 License pictured lets others distribute,
remix, tweak, and build on your work as
long as they credit you for the original
creation.

11. References
 Handley, A., & Chapman,C. C.
(2012). Content Rules.
Hoboken, NJ: JohnWiley
and Sons.

 Milles, M. & Roukaerts,T.
2012). Image recognition that
triggers augmented reality.
Retrieved from
http://www.ted.com/talks/mat
t_mills_image_recognition_th
at_triggers_augmented_realit
y?language=en