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5
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20
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13-15 15-17 18-20 21-23 24-26
What is your age?
Age
What gender are you?
Male Female
What genredo you enjoy the most?
Pop Indie Rock rap
Does the music video influence whether you buy the song?
Yes No
0 10 20 30 40 50 60
Once a week
A couple of times a week
Every other day
Everyday
How often do you watch music videos?
How often do you watch music videos?
What appeals to you most in a music video?
The artist Dance routines The narrative The use of colours
0
5
10
15
20
25
30
35
40
45
50
Mobile downloads CD Radio Internet
How do you listen to music?
How do you listen to music?
How do you typically watch music videos?
Facebook Youtube TV music channels Other

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Music Video Survey: Genres, Platforms & Preferences

  • 1. 0 5 10 15 20 25 30 35 40 13-15 15-17 18-20 21-23 24-26 What is your age? Age What gender are you? Male Female
  • 2. What genredo you enjoy the most? Pop Indie Rock rap Does the music video influence whether you buy the song? Yes No
  • 3. 0 10 20 30 40 50 60 Once a week A couple of times a week Every other day Everyday How often do you watch music videos? How often do you watch music videos? What appeals to you most in a music video? The artist Dance routines The narrative The use of colours
  • 4. 0 5 10 15 20 25 30 35 40 45 50 Mobile downloads CD Radio Internet How do you listen to music? How do you listen to music? How do you typically watch music videos? Facebook Youtube TV music channels Other