The qualitative questionnaire results show that:
1) The respondents were split evenly between male and female, with most belonging to the 16-50 age groups.
2) The vast majority (95%) enjoy musicals and would be willing to pay £5-£10 to watch one.
3) Love and comedy were the most popular themes, with R&B and classical being the preferred music genres.
4) Ballet and hip-hop were the dance styles most interested in seeing, and musicals like The Sound of Music and The Lion King were preferred narratives.
5) Poor acting and bad music were the main things that would put people off seeing a musical. Most would like