about the company Old Spice

1. OLD SPICE
O L I V I A - G R A C E O S B O R N E

2. WHAT IS OLD SPICE?
• Old Spice is an American brand of which creates male grooming products such as,
deodorants, antiperspirants, shampoos, body washes and soaps. It is manufactured by
Procter & Gamble. Old Spice was launched as Early American Old Spice by William
Lightfoot Schultz’s soap and toiletries company, Shulton Inc., in 1937

3. HISTORY OF OLD SPICE
• The Shulton Company was founded in 1934 by William Lightfoot Schultz. Schultz was
inspired by his mother's potpourri and as a result, the first Old Spice product in 1937
was a woman's scent called Early American Old Spice. The product was received well,
and therefore followed with Old Spice for men in 1938.
• The first Old Spice product, called Early American Old Spice for women, was
introduced in 1937, closely followed by Old Spice for men in 1938. The Old Spice
products were manufactured by the Shulton Company that was founded in 1934 by
William Lightfoot Schultz.

4. O L D S P I C E
P R O D U C T S
Old Spice's buoy-shaped bottle
cologne is available in its original
scent as well as newer Pure Sport.
In 2006, Old Spice introduced a
fragrance, OS Signature, which
won the magazine FHM 's 2006
Grooming Award for Best Sporty
Fragrance. Old Spice Red Zone
products include a "Scratch-and-
sniff" version of the Signature
fragrance. Old Spice launched
the Hardest Working Collection in
2016 with antiperspirants and
body washes, offering the best
protection and performance yet
from the company.