2. Auteur Theory
Reference: https://indiefilmhustle.com/auteur-theroy/
Auteur Theory is a way of looking at
films that state that the director is the
“author” of a film. The Auteur theory
argues that a film is a reflection of the
director’s artistic vision; so, a movie
directed by a given filmmaker will have
recognizable, recurring themes and
visual queues that inform the audience
who the director is (think a Hitchcock or
Tarantino film) and shows a consistent
artistic identity throughout that director’s
filmography.
3. Reception Theory
The reception theory concept points out
that, a movie, book, or game events
though it has none/some inherent
meaning, the audience who watch them
or experience it make a meaning. The
audience comes into an understanding
of the happenings of the text or screen.
Reference: https://revisionworld.com/a2-level-level-revision/media-studies-level-revision/reception-theory
4. The Hypodermic Needle Model
The Hypodermic Needle Theory is a linear
communication theory which suggests that
media messages are injected directly into the
brains of a passive audience. It suggests that
we're all the same and we all respond to media
messages in the same way. ... People believe
that the mass media has a powerful effect.
Reference: https://lessonbucket.com/media-in-minutes/the-hypodermic-needle-theory/
5. The Male Gaze
The perspective of a notionally typical
heterosexual man considered as embodied in the
audience or intended audience for films and
other visual media, characterized by a tendency
to objectify or sexualize women.
https://www.verywellmind.com/what-is-the-male-gaze-5118422
6. Bibliography
Indie Film Hustle . (28 Jul 2021). What is Auteur Theory? – Definition and Examples. Available: https://indiefilmhustle.com/auteur-theroy/. Last
accessed 14th September 2021.
The Media Insider. (4 Jun 2017). Reception Theory. Available: https://revisionworld.com/a2-level-level-revision/media-studies-level-
revision/reception-theory. Last accessed 14th September 2021.
Brett Lamb. (22 Aug 2012). THE HYPODERMIC NEEDLE THEORY.Available: https://lessonbucket.com/media-in-minutes/the-hypodermic-
needle-theory/. Last accessed 14th September 2021.
Aaron Johnson. ( September 11, 2021). What Is the Male Gaze?.Available: https://www.verywellmind.com/what-is-the-male-gaze-5118422. Last
accessed 14th September 2021.
8. This book talks about how woman used to be
viewed and how they are viewed now. Also
talks about the equality
9.
10. Vivienne Westwood
Born 8th April 1941in Cheshire
She attended University Of Westminster
Westwood came to public notice when she made clothes for
Malcoln Mclaren's boutique in the Kings road, which became known as sex. Their
ability to synthesise clothing and music shaped the 1970s UK punk scene which was
dominated by McLaren's band, the sex pistols. She viewed punk as a way of "seeing
if one could put a spoke in the system
11. Micro Analysis
Red lipstick is used as it is bold colour and
stands out from the rest of the picture including
the outfit. Its also been used as it is a seducing
colour.
Vivienne Westwood spring 2021 Ready-
to-wear fashion show-
Throughout the whole fashion shoot there is at
least one aspect of red in each outfit . In the fashion
industry it is commonly used as a sign of fierceness
and passion
Shes making direct eye contact with the
camera creating sexual tension. Shes
also slightly looking down at the camera
showing that she is superior to the
audience.
The background they have used enables
the model and her outfit to stand out as it
is light and has minimal patterns on it.
The way she is standing is quite sassy.
She has her hand on her hip suggesting
that she asserts dominance.
12. Micro Analysis
The male is standing straight to the
camera suggesting he is the more
powerful one out of the two. The female is stood like she is shying
away from the camera which could
suggest she is the less powerful one of
the two.
