1. Proposal
1
Centre Name and Number:
York College 48357
Student Name and Unique Learner Number:
Olivia Crossley 394169
Project proposal title and date:
Main area of activity:
The mediums I am working in are photography, video and print.
Rationale:
Over the past two years I have experimented with many different mediums. The one
medium that I enjoyed the most working was print. Throughout doing different projects it
helped me develop my skills massively with photo shop. For my first year FMP I created a
fashion magazine and using the skills I have acquired allowed me to sort out the colour
contrast on my photos and design the pages. It also gave me a better understanding on
how to use a camera and figure out which are the best angles to accentuate the outfits. This
will be really useful for my Fmp as I will use my photo editing skills for my pictures and
design for my leaflets, posters and magazine. Another skill I've acquired from the past two
years is video work. I've created a few video based projects such as a music video and a
couple of documentaries. Doing these projects have taught to me to efficiently use premier
pro. For example, editing the sound to get rid of any background noises and change the
different volumes of the audio, cutting clips down, inserting still images... Its also taught
me what angles are better for certain lighting when filming. My knowledge on video will
come in use when I create promo videos for my fashion brand.
Project Concept:
My initial plan for my FMP is to create a pressrelease marketingmaterials and videocontent
for social mediafor a fictional fashionbrand. I intendto create a catalogue, photo gallery,
promo videosand also use social media platformsto promote it. My fashion brand will be
heavilybasedon streetwear/urban clothing and clothingthat is a bit differentand out there.
As I will be taking photos of all the modelsI plan to take the pictures/videosinurban areas to
enhance the streetweartheme behindit. To fit in withthe streetand urban theme I will be
dressingthe modelsinvintage clothingwhich also bringsan aspect of sustainabilityto it.My
aim of the projectis to influence othersto try differentstyle,goout of theircomfort zone.
My FMP from year 1 whichwas a fashion magazine,will reallyhelpas it'sgivenme practice
working with models, workingout the best anglesto make the outfitsstand out on the
model...It has also taught me how crucial postproductioncan be to enable everythingto run
smoothlyand preventgettingbehind.
For research I am goingto look at multiple fashionbrands witha similarstyle mine.I will look
in depthat ways they have advertised: websites,social media,posters,magazinesand promo
videos.I will also research differentfashionphotographers/videographersas it will give me
differentideas/techniquesasto how I can shoot my pictures/videos.
2. Proposal
2
DELETE SUPPORT COMMENTS IN RED AFTER WRITNG SECTION
How will the project be evaluated and reviewed:
My project will mainly be evaluated at the end of the project but I will also evaluate it
throughout the project. I am going to create a production log which I fill in weekly reflecting
what I've done daily. Creating a production log will be useful to help show how I've changed
my project and how I've handled problems when they occurred. The main evaluation at the
end will be reflecting on all my work, which will show how accurate my planning was to the
final product.
3. Proposal
3
Bibliography:
Minimumof 10 sourcesthat youcoulduse for your project.These canbe existingproducts,used
for inspiration.Orbookslookedatforthe theoryresearch.Make sure youget a mixture of books
and products.Limityourself tonomore than 2 websites if possible(youcanputGoogle Booklinks
like BooksonNeil’sToolbox). Considergalleries,books,magazines, journals, films,computer
games, websites,blogs,socialmedia, radioprogrammes,archive material,podcasts etc.
Thismust include atleast2 primarysourcesof information- tweakSource 1and 2 to fit.
Alphabetise the list whencomplete (highlightthesourcesand click the SORT button- ithasan A-Z
and an arrowpointing down on it).
1. Wilma Stone (2018). This is Not Fashion: Streetwear Past, Present and Future. UK:
Thames & Hudson. p1-305
2. Rankin. (.). Work portfolio . Available: https://rankin.co.uk/work/. Last accessed
25th march 2022.
3. Alec Soth. (2019). Alec Soth calendar about contact . Available:
https://alecsoth.com/photography/. Last accessed31st march 2022.
4. Lina Tesch. (2018). FASHION AND BEAUTY PHOTOGRAPHER LINA TESCH BASED IN
BERLIN, GERMANY.. Available: https://www.linatesch.com/about/. Last accessed
31 march 2022.
5. Vogue magazine (2022). From Squid Game to Supernova: Inside the Whirlwind
with Hoyeon Jung. London : MONICA KIM
6. NA. (2022). .. Available: https://www.elle.com/fashion/. Last accessed 31st Mar
2022.
7. NA. (2022). Glamour . Available: https://www.glamourmagazine.co.uk/. Last
accessed 31st Mar 2022.
8. .. (2022). Carhartt . Available: https://www.carhartt-
wip.com/en?country=GB&gclid=CjwKCAjwopWSBhB6EiwAjxmqDewbkYj3E_fPnAbo4
y4YhUvdSFfL4P0UEPG-XcrLgCJZ5z8zvlfEmhoCM88QAvD_BwE. Last accessed 31st
Mar 2022.
9. NA. (2022). Nick Knight . Available: https://www.nickknight.com/. Last accessed
31st Mar 2022.
10. NA. (2022). InStyle . Available: https://www.instyle.com/. Last accessed31st Mar
2022.
Week Tasks to be Completed: Specific Tasks
1 Proposal context Proposal and context
2 Proposal context Proposal and context
3 Research Research- primary and secondary
4 Research Research- primary and secondry
5 Pre-production Experiments
6 Pre-production Pre-Production and planning
7 Pre-production Pre-Production and planning
8 Production Filming and getting photos
9 Production Edit main advertisement video
10 Production Edit main advertisement video
11 Production Edit shorter advertisement video
12 Production Edit photos and start my catalogue
13 Production Finish Catalogue
14 Evaluation Evaluation
15 Evaluation Evaluation
