Local reach 2016

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The document discusses how location data is transforming digital marketing and targeting by providing insights into people's daily routines and movements. It presents several case studies showing how location-based messaging and notifications increased traffic and conversions for clients in industries like retail, restaurants, and entertainment. The case studies provide metrics on messages sent and received, click-through rates, and number of visitors for location-based campaigns run by Müller Medien GmbH & Co. KG. Contact information is given for their product manager Oliver Ziesemer to discuss any other questions.

Business

TOPIC
Data: How is it Transforming Digital
Marketing and Targeting?

MISSING PROOF OF CONCEPT
Data: How does it help to drive instore-
traffic?

7am
Wake up
10am
Emails
8am
Drive to office
2pm
Coffee break
6pm
Groceries
9pm
Relax
LOCATION IS THE NEW COOKIE

CASE STUDY: Digitales Durchlach
5.409
Total
Messages
877
Transactions
16,2%
Overall
Conversion
1.600
Visitors

CASE STUDY: Stars4free
8.001
Push
Notifications
1.454
Read
Notifications
18,2%
CTR
27.277
Visitors

CASE STUDY: Restaurant Feedback
721
Total
Messages
109
Read
Messages
15,1 %
CTR
2.238
Visitors

CASE STUDY: Restaurant Feedback
30
Total
Messages
3
Read
Messages
10 %
CTR
284
Visitors

Müller Medien GmbH & Co. KG
Oliver Ziesemer
Product Manager
oliverziesemer
OliverZiesemer
Phone: +49 911 3409 439
Mobile: +49 151 162 66 107
E-Mail: oliver.ziesemer@sellwerk.de
QUESTIONS? LET‘S GET IN TOUCH!

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Local reach 2016

1. TOPIC Data: How is it Transforming Digital Marketing and Targeting?

2. MISSING PROOF OF CONCEPT Data: How does it help to drive instore- traffic?

3. PEOPLE, PLACES & MEDIA

4. LOCATION BASED ECOSYSTEM

5. 7am Wake up 10am Emails 8am Drive to office 2pm Coffee break 6pm Groceries 9pm Relax LOCATION IS THE NEW COOKIE

6. WHAT WE DO

7. CASE STUDY: Digitales Durchlach

8. CASE STUDY: Digitales Durchlach 5.409 Total Messages 877 Transactions 16,2% Overall Conversion 1.600 Visitors

10. CASE STUDY: Stars4free 8.001 Push Notifications 1.454 Read Notifications 18,2% CTR 27.277 Visitors

11. CASE STUDY: Restaurant Feedback

12. CASE STUDY: Restaurant Feedback

13. CASE STUDY: Restaurant Feedback 721 Total Messages 109 Read Messages 15,1 % CTR 2.238 Visitors

14. CASE STUDY: Restaurant Feedback 30 Total Messages 3 Read Messages 10 % CTR 284 Visitors

15. Müller Medien GmbH & Co. KG Oliver Ziesemer Product Manager oliverziesemer OliverZiesemer Phone: +49 911 3409 439 Mobile: +49 151 162 66 107 E-Mail: oliver.ziesemer@sellwerk.de QUESTIONS? LET‘S GET IN TOUCH!

Editor's Notes

BOTSCHAFT: Es ist wichtig zu verstehen, dass LBS mehr ist als nur der Standort, z.B. Einzelhändler, die geschlechter- oder alterspezifische Produkte oder Dienstleistungen anbieten.
BOTSCHAFT: Verdeutlichung des Tagesablaufs vorher. Menschen nutzen unterschiedliche Technologien auf verschiedenen Endgeräten. Die Botschaft muss also diesem Kontext angepasst werden. Hier zeigt sich, dass Push-Nachrichten auf Basis des Standortes nicht ausreichend sind, um Neu- oder Bestandskunden zu erreichen.
Online & Offline Location differ
BOTSCHAFT: Aufzeigen, dass LBS mehr ist als Push Spam. Vor allem Google und FB sind ernstzunehmende Location Player, die wir auch im Portfolio haben. Anreißen warum FB und Google wichtig sind. DATENTIEFE!!!
BOTSCHAFT: Was wurde konkret gemacht, wie sehen die Ergebnisse aus?
BOTSCHAFT: Was wurde konkret gemacht, wie sehen die Ergebnisse aus?
BOTSCHAFT: Was wurde konkret gemacht, wie sehen die Ergebnisse aus?
BOTSCHAFT: Was wurde konkret gemacht, wie sehen die Ergebnisse aus?
BOTSCHAFT: Was wurde konkret gemacht, wie sehen die Ergebnisse aus?
BOTSCHAFT: Was wurde konkret gemacht, wie sehen die Ergebnisse aus?
BOTSCHAFT: Was wurde konkret gemacht, wie sehen die Ergebnisse aus?
BOTSCHAFT: Was wurde konkret gemacht, wie sehen die Ergebnisse aus?

Local reach 2016

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Editor's Notes