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Making the Most of Broadband


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What the National Broadband Network means for Small Business in Australia

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Making the Most of Broadband

  1. 1. Making the Most of BroadbandWorkshop<br />Intro Slide<br />Jane Nathan Marketing & Mediation<br />
  2. 2. Introduction<br />The NBN – What, when and how<br />The Tech Revolution<br />What it means for your community and your life<br />What it means for your business<br />Preparing your business to take advantage<br />
  3. 3. About this presentation<br />Fergal Coleman<br />Slides and links available at<br />See also <br /><br /><br />
  4. 4. Why are you here?<br />What do you want to learn?<br />
  5. 5. Key Learning<br />The Internet is key to your business strategy<br />"All business leaders…. should put the Internet at the top of their strategic agenda. Business leaders must optimize the benefits gleaned from the Internet through innovation and change. It is no longer a choice, given that many businesses face competitors who capitalize on the power of the Internet to innovate business models. Business leaders should…. systematically review how the Internet allows them to innovate more aggressively and even reinvent their business models to boost growth, performance, and productivity. In particular, businesses should constantly try to identify up-and-coming Internet trends that have the potential to increase the impact of their efforts…”<br />McKinsey Report: Internet Matters 2011<br />
  6. 6. Introduction to the NBN<br />
  7. 7. What you need to know<br />Faster… much, much, fasterThe NBN will provide 93 per cent of households broadband speeds of up to 100 megabits per second (Mbps), or about 28 times faster than most people experience today. The remaining premises (seven per cent) will be connected via a combination of wireless and satellite technologies providing peak speeds of at least 12 Mbps. <br />More reliable<br />Ubiquitous<br />
  8. 8. How Much Faster?<br /><br />
  9. 9. Worldwide Society is Changing<br />In four years to 2010, newspaper <br />ad revenue dropped by 44.24%<br />Revolution is Everywhere<br />1 out of 8<br />couples married in 2009 the US met online<br />Manufacturing to China,<br />Services to India, Philippines,<br />Eastern Europe, etc<br />
  10. 10. Multiple Revolutions<br />366 million people (31 per <br />cent of the population) in India <br />had access to improved sanitation <br />in 2008. 545 million cell phones <br />are now connected to service in <br />India's emerging economy. <br />UN Report<br />By 2013, mobile phones will overtake PCs as the most common Web access device worldwide<br />Gartner<br />An analysis by Merrill Lynch claimed that cloud technology could make business applications “three to five times cheaper,” meaning that organizations could save anywhere from 67 to 80 per cent (Greenberg, 2009). Rajen Sheth (2009) of Google projects cost savings of 67 per cent for moving e-mail to the cloud<br />In December 2010 there were 9,361,520 Australians actively using Facebook. The average session time for a user visiting Facebook was 28 minutes and 58 seconds.<br />The Australian<br />
  11. 11. Multiple Generations<br />
  12. 12. Your Community. The future…<br />
  13. 13. Digital Economy Goals<br />The Strategy’s eight goals aim to:<br />increase Australian households’ online participation<br />increase Australian business’ and not-for-profit organisations’ online engagement<br />smartly manage our environment<br />improve health and aged care<br />expand online education<br />increase teleworking<br />improved online government service delivery and engagement<br />increase digital engagement in regional Australia.<br /> <br />
  14. 14. eHomes and eEntertainment<br />The Internet of things<br />Smart meters enable more sustainable homes<br />IPTV -Already here<br />See Also<br /><br />
  15. 15. eGovernment<br />All services available online<br />Your data connected across all aspects of government<br />Education, Crime, Health, Motoring, Environment <br />UK, US, Sweden, Finland examples<br />
  16. 16. eHealth<br />Remote diagnosis<br />Telehealth<br />Remote consultations<br />ePrescriptions<br /><br />
  17. 17. Education<br />Remote learning<br />Learn from home (ill, disabled, weather)<br />Collaboration, virtual classes<br />Access to endless amounts of information<br />
  18. 18. Retail, eCommerce, mCommerce, Social Shopping<br />Blended Commerce<br />Changing business models<br />Adapt and thrive or die!<br />
  19. 19. Smart Farms<br />CSIRO – Smart Farm<br />Collect data by tagging and sensors (animals, crops, soil) <br />Videoconferencing to experts and training<br />OH&S monitored<br />Sustainability <br />Pathways to improved production (Precision Agriculture)<br />10-30% reduction in fertiliser input (rainfed and irrigated crops)<br />50-100% improvement in yield:water ratio (irrigated crops)<br />20% improvement in pasture use efficiency<br />
  20. 20. Analysis of Your Community<br />Political<br />Economic<br />Social<br />Technological<br />Environmental<br />Legal<br />
  21. 21. The Future of your Business<br />
  22. 22. Your Business and the Internet<br />“Companies using the web intensively gain greater market shares and higher margins”<br />20% decrease in travel costs<br />20% improvement in marketing effectiveness<br />10% reduction in operational costs<br />15% decrease in marketing costs<br />18% increase in customer satisfaction<br />41% increase in employee satisfaction<br />“The Rise of the networked enterprise: Web2.0 finds its payday” – McKinsey Quarterly Dec. 2010<br />
  23. 23. Your Business and the Internet<br />10% increase in productivity for small and medium businesses from Internet usage<br />2.6 jobs created for every 1 job lost<br />75% of Internet impact arises from traditional industries<br />Small and medium businesses heavily using Web technologies grow and export 2x as much as others<br />“The internet is still in its infancy”<br />MGI Report, “Internet Matters: The Net’s sweeping impact on growth, jobs and prosperity.” May 2011<br />
  24. 24. How well are you using technology?<br />Answer the questionnaire <br />What is it telling you?<br />
  25. 25. The New Marketing Paradigm<br />
  26. 26. (Online) Marketing<br />iTuner<br />Blendtec<br />Gary<br />Adwords<br />
  27. 27. Cloud Computing<br />Pay by Use<br />Rented<br />No overhead <br />No upfront capital required<br />See also:<br />
  28. 28. Small Business in the Cloud<br /><br />
  29. 29. Videoconferencing<br />From Skype <br />To Enterprise Solutions <br />
  30. 30. Teleworking<br />Time and cost savings from travel<br />Smaller offices<br />Recruitment and retention gains<br />Increased workforce participation<br />Infrastructure savings<br />Access Economics Report 2010<br />
  31. 31. Outsourcing, Crowdsourcing, Collaboration<br />What don’t you need to do?<br />We will continue to outsource more and more<br />Can customers outsource more to you?<br />Can you outsource to your customers/community?<br />
  32. 32. Machine to Machine<br />Machines will speak to each other<br />Data collect from all devices<br />Makes us more efficient<br />Reduce our costs<br />More eco-friendly<br />
  33. 33. 3D Printing – Believe it or not!<br />“Three-dimensional printing makes it as cheap to create single items as it is to produce thousands and thus undermines economies of scale. It may have as profound an impact on the world as the coming of the factory did” <br />The Economist, Feb 10th, 2011.<br />
  34. 34. Data<br />The global amount of data created collected and shared in 2009 grew by 62%<br />In 2010 is estimated that 1.2 zettabytes have been created and shared<br />In 2020 this number will reach 35 zettabytes<br />A zettabyte equals 1 trillion gigabytes or 1000 Exabyte. It would take 250 billion DVDs to store 1 zettabyte of data<br />
  35. 35. Data <br />It’s a source of competitive advantage<br />We can capture data on everything<br />It’s becoming less and less expensive<br />But we need to know what data to collect<br />We need the skills to collect, and analyse it<br />We need the ability to use the analysis practically<br />
  36. 36. Let’s Talk About Your Business<br />
  37. 37. How can the NBN help your business internally <br />Reconsider the questionnaire<br />How can you reduce costs<br />Eg. Teleworking<br />Eg Cloud computing<br />Improve productivity<br />Do you have the right skills?<br />What additional skills do you need?<br />
  38. 38. How will your business be affected externally <br />Customers<br />Who, where, what?<br />Suppliers<br />Sourcing, communicating<br />Industry Rivalry<br />How can you gain an edge?<br />Potential Entrants<br />How can you protect your existing business?<br />Substitutes<br />Can you become irreplaceable?<br />
  39. 39. Now Where how<br />Where are you now?<br />What does your business look like now?<br />Where do you want (need) to be in 3 years time?<br />How are you going to get there?<br />
  40. 40. How?<br />What do you need to do to achieve your vision?<br />What three things are you going to do as a result of this workshop?<br />Discuss<br />
  41. 41. Remember the Key Learning?<br />The Internet is key to your business strategy<br />All business leaders…. should put the Internet at the top of their strategic agenda. Business leaders must optimize the benefits gleaned from the Internet through innovation and change……<br />
  42. 42. Conclusion<br />The Internet is still in its infancy<br />Your Strategic Business Plan must consider the impact of the NBN “on” the internet<br />Start preparing your business now<br />
  43. 43. For more information<br />Fergal Coleman<br />Slides and links available at<br />See also <br /><br /><br />