The document proposes a revolutionary e-business model for wineries to build successful online businesses and fully leverage opportunities on the internet. It argues that existing online models are ineffective by not focusing enough on customers or building communities. The proposed model aims to revive personal relationships with customers, offer what they need, and build an active online community to unite customers and businesses. This will allow wineries to become part of customers' lifestyles and launch innovative e-stores for connoisseurs, bringing a "destination sales" experience online in a convenient way.