Leverage Wireless Networks to Improve Customer Experience and Business Operations

CISCO CONNECT 2018 . IT’S ALL YOU

Cisco CMX
LeverageYourWireless Network to Improve
Customer Experience and Business Operations
Yedunandan S, Product Sales Specialist-ASEAN
3 April 2018

CISCO CONNECT 2018 . IT’S ALL YOUCISCO CONNECT 2018 . IT’S ALL YOU
IT has to deliver on outcomes !

DigitalTransformation
IoTMobility Analytics Cloud
TechnologyTransitions
The Network Connects Everything
Business Outcomes
Profits
Customer
Loyalty
Productivity Cost Savings

Digital NetworkArchitecture
Intent-Based
Network Infrastructure
DNA Center
AnalyticsPolicy Automation
I N T E N T C O N T E X T
S E C U R I T Y
L E A R N I N G

z
I N T E N T C O N T E X T
Business Goals
Digital Insights
Intent Based Networking
S E C U R I T Y
L E A R N I N G
SecurityMobile
IoT Cloud
Digital Business

Driving Outcomes and Experiences
Operational
Analytics
• AssetVisibility &
Traceability
• Asset &Tag
Management
• Operational Insights
Customer
Experience
• Guest Experience
• Omni-Channel
Experience
• Context Profiling
• CMX Engage
Location
Analytics
• Presence Analytics
• Location Analytics
• Workplace Analytics
• Social Analytics
Mobile
Experience
• Navigation &
Wayfinding
• Mobile SDK & App
• Digital Marketing
Automation

Operational
Insights

Business Rules
Operational
Insights
Digitising Physical Assets
AssetTags Sensors Wi-Fi Devices
Operations
Detect Categorize Monitor
CMX Alerts
Reports

Asset Location
Click on Asset
For location and details
Customisable
Quick Filters
Zones
Edit zones on map to create
effective alerts
Tools
Export, filter and customise
view

Business Rules
Set Conditions
Location,Attribute
Battery Level,
Button Press,
Telemetry
Information
Name, Description
Priority
Select Assets
Filter by Department,
Category
Take Action
E-Mail, SMS
HTTP POST
AttributeUpdate
SelectTriggers
When rule fires

Healthcare Industry
Equipment InventoryTracking
• Avoid loss of lost medical equipment and save money
by reordering stock only as it runs low.
Safety and Compliance
• Save costs by making sure your devices are in
compliance with CDC.
• Prevent inventory damage from environmental
conditions.
WorkflowOptimisation
• Improve efficiency and save costs by understanding
your staff flow and dwell times in your facility.

Manufacturing Industry
Asset and InventoryTracking
• Avoid loss of costly inventory and save money by
reordering stock only as it runs low.
Device LevelTelemetry
• Save money on maintenance and inspections by
automating data collection and monitoring of your
equipment.
• Prevent damage of your inventory from
environmental conditions inside your facility.
Machine Utilisation
• Improve efficiency and save costs by enhancing your
equipment paths of operation and making better
workflows.

Retail Industry
Cart and basket tracking
• Save staff time dedicated to locate carts and baskets.
Fridge temperature monitoring
• Avoid waste in your inventory by monitoring
products sensitive to temperature (vegetables, dairy,
frozen food, etc.).
Improve Store Operations
• Increase customer satisfaction by always having their
online pickup order ready and fresh.

Workplace
Analytics

Workspace Evolution
HYBRID
Fixed & Agile
Utilization
Increased Mobility
TRADITIONAL
Names to Seats
Allocation/Chargeback
Adjacency
MODERN
Activity Based Working
Real Time Utilization
Collaboration/Productivity
Portfolio Cost Savings: 5-10% Portfolio Cost Savings: 10-20% Portfolio Cost Savings: 20-30%

Serraview
Measure Model Monitor Enable
Occupancy Portal
Actual Utilization
Neighborhoods/
Ratio Seating
Portfolio Modeling Utilization Analytics
Performance Monitoring
Space Availability
Employee Locator
Portfolio Right-Sizing Workforce Enablement

Digitising theWorkplace Experience
Space Utilisation Productivity
Portfolio utilisation
over 3 years
Involuntary
turnover
In job
applications
Measured by throughput
targets & employee survey
42%
Increase
400%
Increase
12%
Increase
11%
Reduction
Talent

Social
Analytics

Geofencing
Without location-based monitoring,
you are missing at least 80% of the
content posted on social media about
your business.
Local Measure’s technology captures
content within a geographic location,
regardless of hashtags or keywords,
ensuring that you always see the full
picture.
Geofencing

LocalMeasure

CMX
Engage

Digitising Physical Spaces
Insights Acquisition Engagement
Acquire Visitors, Identify Location
Personas & Understand Behaviour
New vs Returning
Visitor
Weekend Visitor Evening High
Dweller
Employee Loyal MemberMulti-location
Visitor
SMS Email
Smart Captive
Portal
API Trigger
App
Deliver Contextual Omni-Channel
Engagements
Gain Insights on Visitor Behaviour,
Benchmark Locations & Measure
Return On Space™
Seamlessly Integrate with Enterprise Workflows TicketingMarketing/CMSPoSLoyalty/CRM

Location Personas Enable Actionable Insights
Personas Rules
Business Lunch Visitor IF user enters Food Court Zone between 11am and 1pm on
Mondays to Fridays,TAG as “Corporate Lunch Visitor”
Gym User IF user enters Gym Zone,TAG as Gym User
Weekend Visitor IF user enters Site on Saturday or Sunday, TAG as
“Weekend Visitor”
Food Court Dweller IF user dwell time in Food Court Zone >45 minutes, TAG as
“Food Court Dweller”
LoungeVisitor IF user enters Lounge Zone from 4pm to 6pm on Mondays
to Fridays,TAG as “LoungeVisitor”
Frequent Movie Goer IF user enters Movie Zone more than 2x in 30 day period,
TAG as “Frequent Movie Goer”
Frequent Shopper IF user enters Retail Zone more than 4x in 30 day period,
TAG as “Frequent Shopper”
Create personas meaningful to locations to understand user behaviour
Food Court Dweller
Weekend
Visitor
Lounge Visitor
Frequent Movie
Goer
Frequent
Shopper
Gym User
Business Lunch
Visitor

Smart Captive Portals
Business Lunch
Visitor

Omni-Channel Engagement
• IF guest tagged as “loyalty member”
• AND “lounge visitor”
• AND is in the hotel between 4pm and 6pm
• THEN send Happy Hour Promotion notification
• Push Notification forApp Users
• SMS for Non-App Users
Lounge Visitor

10.9M
Engaged Devices
1,400+ Hotels 57,000+ APs 725+ VPNs 235 with PMS to date
Global Scale & Reliability
7 Countries
United States, Canada, Germany, Japan, Mexico, Dominican
Republic and El Salvador
Centralized Management Across
11 Brands
CP, CW, EV, EX, HE, HI, HN, HR, IC, IN and SB
Rapid Deployment at Scale
1 Day
To deploy across 31 Hotels
Properties provisioned in 30 minutes
9.7M
Authenticated Devices
The Largest LBS Cloud Deployment in the World
Proven Results

Mobile
Experience

Navigation andWayfinding
• Wi-Fi
• Hyperlocation
• BLE
• Device Sensors
• Accelerometer
• Gyroscope
• Magnetometer
• Barometer

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