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[Cisco Connect 2018 - Vietnam] Huu thang ho data center transformation - vn
- 1. CISCO CONNECT 2018 . IT’S ALL YOU Data CenterTransformation: EmergingTrends Ho Huu Thang Technical Director, Cisco Vietnam
- 2. CISCO CONNECT 2018 . IT’S ALL YOUCISCO CONNECT 2018 . IT’S ALL YOU Digitisation - Driving change
- 3. CISCO CONNECT 2018 . IT’S ALL YOU 30,000+ Application developers. More software developers than Google, and more technologists than Microsoft… 7200+ Apps. 32 data centers.
- 4. CISCO CONNECT 2018 . IT’S ALL YOU 80%Employees use software not cleared by IT. Study by Stratecast and Frost & Sullivan 83% IT Staff admit to using unsanctioned software and services. 8% Enterprises understand impact of Shadow IT.
- 5. CISCO CONNECT 2018 . IT’S ALL YOU Will use multiple clouds 84% 73% Have a hybrid cloud strategy81% Evaluating or using public cloud
- 6. CISCO CONNECT 2018 . IT’S ALL YOUCISCO CONNECT 2018 . IT’S ALL YOU Application Evolution Management & Operations Workload Locations IT On Prem Legacy DevOpsPublic Mobile Hybrid Micro Services App Dev “50% Fortune500 companies are expected to no longer exist within 10 yrs” Impact of Digital Transformation on DC and Clouds
- 7. CISCO CONNECT 2018 . IT’S ALL YOU Challenges for IT New apps Average enterprise has at least 13 cloud-native business apps Complexity New users 20M developers today growing to 25M by 2020 Compliance New attack surfaces 6 months to detect breach3 Compromise
- 8. CISCO CONNECT 2018 . IT’S ALL YOU App is the new business Multicloud is the new Data Center Developer is the new Customer
- 9. CISCO CONNECT 2018 . IT’S ALL YOU Is your Data Center doing what you intend?
- 10. CISCO CONNECT 2018 . IT’S ALL YOU The Intent Cycle Adapt Learn Protect APP
- 11. CISCO CONNECT 2018 . IT’S ALL YOU C97-739634-00 © 2018 Cisco and/or its affiliates. All rights reserved. Our Intent • Highest performing DC infrastructure RUNS your enterprise applications! • Sophisticated analytics that LEARN about your applications in real time. • Real time decision engines continuously ADAPT your infrastructure to ensure highest application performance • A rigorous security framework PROTECTS every application! • Cisco is uniquely differentiated
- 12. CISCO CONNECT 2018 . IT’S ALL YOU Cisco Data Center Reference Architecture Infra. Manager Infra. ops Developer Cloud Admin LOB/IT Apps Security Admin TetrationanalyticsCiscosecurityportfolio AppDynamics Ciscoworkload optimizationmanager UCSperformance ManagerApplication and business performance monitoring Workload optimization and placement Infrastructure health and performance monitoring Cisco CloudCenter Nexus UCS HyperFlex ACI Cisco Intersight Cisco Prime Service Catalog (PSC/CPO) 3rd Party ITSM Learn & Adapt RUN Protect
- 13. CISCO CONNECT 2018 . IT’S ALL YOU Cisco Enterprise Application Solutions CVD Right Sizing Service Profiles Nexus/ACI World Record Benchmarks UCS Management Cisco UCS
- 14. CISCO CONNECT 2018 . IT’S ALL YOU ThankYou
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- Rack or digital wall rack Rfid tags used to display what has been selected on a touch screen wall / mirror Makes recommendations of what can go with it Adjust lighting Personalised assistant, i.e. request new sizes on the wall and have it delivered to the shop Show different colours on the wall Now let’s look at the future Retail 3D VR Shopping: What if you have an endless aisle in your store and you have a personal shopper who is ready to answer every question? At the NYC Rebecca Minkoff store, customers can select products from racks or a digital fashion wall and head to the dressing room, where they meet their personal fashion consultant. Once in the dressing room, a digital mirror displays all the products and sizes the customer has in the room. The customer can easily request a new size by selecting it on the mirror. The consultant delivers the new sizes to the dressing room without the customer having to redress or wander the store half-undressed. In the fitting rooms, an antenna in the light fixture reads RFID tags in merchandise brought to the room, and images automatically appear on the mirror, which doubles as a touch screen. It suggests other clothes or accessories that pair well with what the customer is trying on. The connected fitting room tells the store not only what shoppers bought, but also what they left behind. "The fitting room has come to life for the consumer as she walks in," Minkoff says. "She can change the lighting. We have four options, so she can see how the outfit will look in bright sunshine, for example. If she is looking at a dress for a cocktail party, she can see how she will look in it in more dim, evening light." The Impact - Customers quickly find more products that satisfy their desires. The Result - Richer shopping experiences = increased brand loyalty, increased avg. basket size, increased customer lifetime value Source - Forrester, https://www.forrester.com/The+Future+Of+The+Retail+Experience/fulltext/-/E-RES122102 http://www.wsj.com/articles/designer-rebecca-minkoffs-new-stores-have-touch-screens-for-an-online-shopping-experience-1415748733 http://www.rfidjournal.com/articles/view?13985 http://www.fastcompany.com/3044831/the-science-behind-how-pepsico-gives-customers-exactly-the-flavors-they-want In Home Augmented Reality: Now what if you could bring this experience home and never negotiate traffic and rush through the aisles to set foot in a store. What if the store came to you? HoloLens brings augmented reality to in-home shopping experiences that will allow digital retailers like Amazon to compete more effectively with the physical in-store experience. At the same time, augmented reality will also give omnichannel retailers an in-home extension of their physical store. The AR shopping experience has the potential to reduce online shopping return rates while also increasing online purchases of products where customers prefer to experience the product. Source - https://www.forrester.com/The+Future+Of+The+Retail+Experience/fulltext/-/E-RES122102 Automated Retail Fulfillment: What if robots ran a warehouse? Source - http://www.zoomsystems.com/what-we-do Real-Time Individualized Manufacturing and Stocking: Now what if we apply this to just in time retailing and manufacturing Integration of real-time individual consumer context and analytics with existing fulfillment capabilities gives rise to “Omnichannel fulfillment capabilities — that is, the ability to offer the customer cross-channel visibility and ordering options — have become the standard for leading traditional retailers. Order online for in-store pickup, Ship-to-store, Endless aisle, and even reserve online/pickup in store — all of which could utilize in-store pickup.” – Forrester https://www.forrester.com/Omnichannel+Mastery+Optimize+InStore+Pickup/fulltext/-/E-RES116388 Sources: 66% of Consumers Switched Brands Due to Poor Customer Service. https://www.accenture.com/t20150523T052453__w__/us-en/_acnmedia/Accenture/Conversion-Assets/DotCom/Documents/Global/PDF/Strategy_3/Accenture-Global-Consumer-Pulse-Research-Study-2013-Key-Findings.pdf 55% of US consumers now prefer to use a device to look up product information. https://www.forrester.com/Its+Time+For+Retail+Stores+To+Open+Their+Doors+To+The+Digital+Org/fulltext/-/E-RES129314 80% of Retail Purchases are Still Made in a Brick and Mortar Store. http://www.mckinseyonmarketingandsales.com/sites/default/files/pdf/CSI_Bricks_Click.pdf 86% of consumers will pay more for a better customer experience. http://www.oracle.com/us/products/applications/cust-exp-impact-report-epss-1560493.pdf
- The lack of agility by IT teams has led to a phenomenon called “Shadow IT” , wherein LoB & Developers have taken matters into their own hands and directly moved workloads and apps to non-IT sanctioned software/services offered by a IaaS/SssS vendor. Unaccountable, largely unmanaged, user-led and operated by end-users can increase corporate risk and undermine compliance. Here are some stats to put this problem in context: One, more than 80 of knowledge workers or end-users as they’re also known have purchased up to five unsanctioned software or IT infrastructure services that were not previously cleared for IT use. Two, the number is actually higher among IT staff with more than 83% of these workers admitting to using unsanctioned software or services. Three, and perhaps most alarming is that only 8% of enterprises may actually know the scope of the shadow IT issue within their companies. This means that these activities go on largely under the radar because as we all know, you cannot measure what you cannot see. [next]
- Digitisation is a trend that is here to stay and is having a profound impact on Enterprises and the DC itself We see this transformation as having an impact across three vectors - The Applications - The Users - Location If we start with the Applications, these are becoming fundamentally less monolithic and dc dependant and more hyperscale and mobile in architecture This is creating an explosion in end points that IT needs to manage, administer and secure while providing the agility and flexibility that rhe business demands Secondly, the users that are impacting IT and IT spend are also changing, in fact according to a survey done by CIO magazine the CMO will begin outspending CIO’s in IT spend this year. Aligned to the changing applications, we are also seeing a move away from the “Waterfall” development lifecycle, dev / test / integration, User acceptance, production through to a more collaborative continuous innovation, continuous development framework. Business need to be responsive to change, i.e. new applications and changes to applications need to happen immediately not in a months time. This has given rise the increase and reliance on devops Finally location, Public Cloud is here to stay, there are siginifant benefits to leveraging the public cloud, however it does not replace the need for on premise workloads, increasingly is the need to cater for both, public and private in a hybrid environment, in fact moving forward, Hybrid Cloud is gaining more and more importance and significance however up until recently, this has been problematic i.e. how do you make a workload portable and mobile in nature to move between not just public and private but between public clouds, I’ll talk more to this in a minute. At the end of the day, all of this is creating a “Perfect Storm” and is causing a number of organizations to become hamstrung, i.e. they get the need for digital transformation however where do they start, how do they transform their business to become more agile and leverage digitaisation to not just enable there business but define the business This is what I’ll focus on today ======================================================================================================== We see digital transformation as having a “perfect storm” effect that is driving the transformation of enterprises and SPs across three vectors – users, apps, and locations. Users: the modern enterprise is becomingly increasingly user-centric vs. IT-centric in terms of technology adoption, purchase, and deployment. This is naturally leading to a greater diversity of users in the modern enterprise who wield significant influence and control over technology decisions including lines of business (LoBs), application developers, DevOps teams and others. In fact, according to CIO Magazine, Chief Marketing Officers will begin outspending CIOs in IT spending by 2017, which clearly illustrates the impact of this changing user landscape. Apps: Diversity is also transforming the application landscape as well. Modern apps are fundamentally becoming less monolithic and data center-dependent and becoming more mobile-enabled and hyperscale in architecture through the use of modular and highly distributed microservices. This is creating an explosion of new end points that IT has to account for in terms of management and security. Illustrating this point is the fact that, by the end of 2017, market demand for mobile app development services will grow at least five times faster than internal IT organizations' capacity to deliver them, according to Gartner. Locations: The third vector is locations, which is also diversifying as rapidly as the number and types of users and apps that IT has to manage. Whereas traditional IT could support and manage all users and applications safely behind the confines of the on-premise data center, modern IT organizations have to now deal with users and apps/workloads that operate in public and hybrid cloud environments as well. These two market insights point to the need to evolve IT fundamentally toward an as-a-service model, i.e. IT-as-a-service or ITaaS for short. The ITaaS model is based on the premise that IT needs to define, offer, and orchestrate services described in terms of business users, not technology silos. The specific delivery model for these services is independent of technology, and in fact may even be delivered manually. The important point is that the service is as standardized as possible, with a clear SLA and cost data. A key takeaway here is that this perfect storm of changing users, apps, and locations is not a sequential evolution. The fact is, many of these evolutions are happening concurrently, which will further burden legacy IT organizations if they do not adapt. What is required, in our view, is IT to adopt an as-a-service model, or ITaaS for short, which based on the premise that IT needs to define, offer, and orchestrate services described in terms of business users, not technology silos. We believe that this IT transformation is a necessary step, the cornerstone of any successful digital transformation for enterprises and SPs. For sellers: a) Your customer has changed. Customers are using the internet to self-educate. They are more influenced by peers and social media. Moreover, the buyer is also changing from IT to more of LoB buyers who have very different expectations from IT infrastructure. These are people you may have never spoken to before and your conversations need to align with their needs. b) The industry has changed. The dramatic growth of public cloud offerings and software-only solutions has increased the choices that our customers have and therefore increased the number of vectors that need to be considered before they can write a check. c) The applications have changed. There is a fundamental shift in how applications are being built, secured and managed. In light of all these changes, our customers have higher expectations of their vendors and are rejecting traditional pitches that don’t help them feel confident that they are making an informed that is bringing the value they desire to their organization.
- Application Diversity: While Traditional, monolithic apps such as Microsoft, SAP, Oracle still require IT’s on-going management while they prepare for the onslaught of modern, next-gen apps delivered on clouds, VMs, and containers. IT also has to combine the security and control of on-premises data centers while leveraging the automation and simplicity of private cloud and public cloud options. Agility: Furthermore, IT needs to operate with a vastly different and more demanding set of user expectations than even just a few years ago. With cloud infrastructure and provision as a viable option, IT has to evolve to accelerate its own service creation and delivery to meet the needs of applications, DevOps, LoB, and business users at the speed they expect. Mitigating Risk: The increase in myriad application locations exposes more attack surfaces. With DevOps and LoB directly touching and provisioning infrastructure it exposes to more risk from human errors. And attacks are more sophisticated than ever before. A major obstacle for IT is that this is that this “new normal” presents an “and” not an “or” problem. Traditional, monolithic apps such as Microsoft, SAP, Oracle still require IT’s on-going management while they prepare for the onslaught of modern, next-gen apps delivered over containers. IT also has to combine the security and control of on-premises data centers while leveraging the automation and simplicity of private cloud and public cloud options. Furthermore, IT needs to operate with a vastly different and more demanding set of user expectations than even just a few years ago. With cloud infrastructure and provision as a viable option, IT has to evolve to accelerate its own service creation and delivery to meet the needs of applications, DevOps, IT, and business users at the speed they expect.
- The changing business landscape has had a significant impact and created a “new normal” for IT as they evolve their data center and cloud strategy in three ways: App is the New Business: In any business, in every industry, applications are the key driver of success. And every data center or cloud on this planet is built to do one thing: run apps. For IT, this creates the need for a data center that’s able to deliver massive, elastic, and intelligent bandwidth and scale. A data center that can deliver security for every app, every platform, every device that exists within that business—from customers to employees to partners. A data center where 100 percent availability 100 percent of the time is now the operating mandate. The Developer is the New Customer: Today, new apps are custom-built, updated by the minute often with shelf-life of a few days. For IT this means that everything they do and every decision they make regarding their technology, infrastructure, and the entire business must serve the needs of developers as the primary customer. Application developers and DevOps teams now wield considerable influence and budget. IT organizations must support developers and operate in a DevOps model as a focal areas of their success. Multi-Cloud is the New Data Center: Apps today are not one thing and they do not “live” in one place. They operate in multiple public, managed and private cloud environments as shown by the fact that more than 70 percent of enterprises today saying that the have a hybrid cloud strategy with almost 85 percent reporting their intention to use multiple clouds (IDC). So, Multi-Cloud is no longer a choice. Going there is a decision is made often on-demand and, often, automatically—based on the intent of the business.
- You can no longer just focus on the run cycle itself. This slide shows how the landscape may look once you continue last the traditional cycles and move more into the Intent-Based DC cycles.
- Enterprise Applications run on SERVERS!!! Cisco has been solving these Business Application challenges for many years now. This is the traditional approach and a look at how we have been solving these challenges for many years. Typically a business application will go through a migration period. During this period Cisco can help by providing the customer guidance and products along the way. Free Services like RightSizings, CVD’s combined with Converged Infrastructures, Hyper-Converged Infrastructure, UCS and Services Profiles, Nexus with ACI and UCS Management Suites all combine to make your offerings very compelling. Cisco UCS is the GLUE that holds all of this together in the Business Application owner’s eye. The next slides will “click” into the boxes above.