1) Ulta Beauty uses real-time data from its guest services application to provide personalized experiences for customers across all channels. 2) The guest services application integrates with Ulta's loyalty, orders, and other systems to provide immediate updates to customers and expedited service. 3) This integration platform allows Ulta to deliver seamless omni-channel experiences and make every guest feel known from their first interaction.

1. You Had me at Hello
Michael O’Connell, TIBCO
Debra Coomer, Ulta
Kavitha Dhurai, Ulta
@MichOConnell

2. Todays Speakers
Michael O’Connell
Chief Analytics Officer
TIBCO
Kavitha Dhurai
Sr. Manager,
Enterprise Integration
Ulta
Debra Koomer
Sr Director,
Analytics & Integration
Ulta
© Copyright 2000-2021 TIBCO Software Inc.

3. YOU HAD ME AT
HELLO
How Ulta Beauty guests benefit from real-
time data capabilities:
A guest services case study

4. 30 years. 3 core insights.
REAL ESTATE PRODUCT MIX SERVICES

6. You had me at hello
Personalized experience
Accelerated service
Expediated loyalty & order information
Immediate guest updates across all channels

7. Guest Services application integrations
overview
Orchestration
Core
Experience
Loyalty
Guest
Orders
Analytics
Scalable
Extensible
Secure
High Performance

8. Delivering Ultamate experiences
Omni Channel Guest 360 Interactions
Beauty loves you backSeamless experiences Two-way conversations
INTEGRATION PLATFORM - REAL TIME APIs
Make every guest feel known right from hello.

9. Connected Intelligence
Michael O’Connell
Chief Analytics Officer
TIBCO
@MichOConnell

10. Consumer Goods & Retail – COVID Analytics
“In a future when shoppers are likely to be skittish about visiting stores, only the tech-savvy chains will
survive.” says Kimberly Becker, senior research director with Gartner.
© Copyright 2000-2021 TIBCO Software Inc.

11. CONNECTED
INTELLIGENCE
TIBCO Connected Intelligence
Any Data Real Time Omnichannel

12. © Copyright 2000-2015 TIBCO Software Inc.
Any Data Real Time Omnichannel
TIBCO Connected Intelligence

13. • Leverage all Network Inventory
• Online, Instore,
• Buy online pickup in store (BOPIS)
• Holistic View of Demand
• Online, Instore
• Extend Fulfillment to Any Supply
Chain Node
• DCs, Stores
• API’s
• Customer data
• Inventory availability
• Pricing
• Order History
Real-Time Inventory
© Copyright 2000-2021 TIBCO Software Inc.

14. TIBCO Mashery
APIs are secured
and governed
TIBCO Flogo
Interface doesn’t
change as services
are updated
TIBCO BusinessWorks
Complexity of Legacy is
abstracted
API Platform
IoT
Shipping Microservices
Customer
Microservices
Payment Microservices Order Microservices
Inventory
Microservices
API API API API API API
APIAPIAPI APIAPIAPI APIAPIAPI APIAPIAPI APIAPIAPI
Standard, secure
interface for
service
consumption
TIBCO Connect - Retail Example
B2B InterfaceDigital Interface Internal API Catalogue
TIBCOCLOUD
INTEGRATION
INNER APIs
OUTER APIs
© Copyright 2000-2021 TIBCO Software Inc.

15. Social Media
Website
Email
Apps
Mobile
Website
SMS
Direct MailCatalog
Employees
Checkout
Kiosk
Signage
Adver sing
360 Degree View Virtual Customer Image / Digital Twins
Customer 360 & Digital Twins
© Copyright 2000-2021 TIBCO Software Inc.

16. Ulta Consumer Segmentation
© Copyright 2000-2021 TIBCO Software Inc.

17. Propensity Analysis (Customer Purchase)
Prob(customer respond to offer) = f (X, b)
Y variable
• Customer purchase in product category
X variables
• Prior spend
• Prior spend in adjacent product categories
• Prior transaction value
• Time since last purchase
• Demographics, …
Data
• 1 row per customer
f function
• Additive Model, Forests
Variable
Names
Redacted
Variable Importance
© Copyright 2000-2021 TIBCO Software Inc.

19. Online and inStore Analytics
Gravity Model for Store Open/Close
• Based on travel distance between customers’
address and stores (Brand and Competitors),
and transaction data
• Credit card home addresses geo-coded using
TIBCO GeoAnalytics
• Matrix of distances calculated, updated in
Spotfire GeoAnalytics
Online x Instore
• Halo & Cannabilization effects
• Predicting the whole business
• A|B testing on similar stores
© Copyright 2000-2021 TIBCO Software Inc.

20. TIBCO makes it possible to unlock the potential of real-time data for making faster, smarter decisions

21. TIBCO EBX is solution to
model, manage, and govern
enterprise shared data assets.
• All domains master data, reference
data, metadata
• All organization contexts, users,
deployment platforms
• Designed for business teams
• Available on TIBCO Cloud
TIBCO EBX: Data Management
Metadata is a love
note to the future.
© Copyright 2000-2021 TIBCO Software Inc.

22. Model-Driven Data Management
Data
Modeling
Data
Validation
Matching &
Merging
Versioning
“Data Spaces”
Security
Hierarchy
Management
Workflow
Graph
Visualization
Digital Asset
Management
Native iOS &
Android App
Integration
KPIs and
Dashboards
© Copyright 2000-2021 TIBCO Software Inc.

23. FederateAbstract Cache
TIBCO Data Virtualization
Self-Service BI Data Science 360o View
Packaged Apps
RDBMS Data Warehouse
XML DocsExcel & Flat
Files
Big Data
Web
Services
IoT DataCloud Data
Data Lakes
Master &
Reference Data
TIBCO Data Virtualization
© Copyright 2000-2021 TIBCO Software Inc.

24. Combine and provision all the
enterprise data your business
requires
➔ Virtual data layer with semantic
consistency - combining your diverse,
distributed data sources, on-premises
or in the cloud.
➔ At-rest and real-time data
➔ 360-degree view of anything
➔ Support self-service data access with
governance and security
➔ Data as a service
TIBCO Data Virtualization
© Copyright 2000-2021 TIBCO Software Inc.

25. Spotfire Visual Analytics Apps Visual Analytics
& Data Science
© Copyright 2000-2020 TIBCO Software Inc.
Spotfire Visual Analytics & Data Science

28. © Copyright 2000-2021 TIBCO Software Inc.

29. Contact
Thank you!
Michael O’Connell
Chief Analytics Officer
TIBCO
@MichOConnell
TIBCO Customers
https://www.tibco.com/customers
TIBCO Tech Blog
www.community.tibco.com/blog
TIBCO Spotfire
https://www.tibco.com/products/tibco-spotfire
© Copyright 2000-2021 TIBCO Software Inc.