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Smart Customers, Stupid Companies

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Lessons from the book Smart Customers, Stupid Companies.

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Smart Customers, Stupid Companies

  1. Being dumber than your customers is not a sustainable strategy. bcdan/Shutterstock
  2. The world has changed dramatically, but many companies have not. Forget about innovation, they’re not even sure how to keep up. Everett Collection/Shutterstock
  3. Companies have managed to hide their heads in the sand or let inertia and other internal obstacles get the better of them. All the ideas in this deck are from the book… Buy Smart Customers, Stupid Companies at Amazon
  4. Four forces are making customers smarter and more demanding. All the ideas in this deck are from the book… Buy Smart Customers, Stupid Companies at Amazon
  5. Digital Sensors expand exponentially the scope of actions, events, and behaviors firms can sense… and to which they can respond. All the ideas in this deck are from the book… Buy Smart Customers, Stupid Companies at Amazon
  6. Pervasive Memory makes it inevitable that companies will begin to profitably leverage the data generated by the trillions of interactions and transactions made through digital devices. All the ideas in this deck are from the book… Buy Smart Customers, Stupid Companies at Amazon
  7. Social Influence means that the opinions and experiences of countless other people come between your firm and its customers. All the ideas in this deck are from the book… Buy Smart Customers, Stupid Companies at Amazon
  8. The rise of the Physical Web has begun. Today, we are linking people, devices, places and locations in the real world like we do on the Web. All the ideas in this deck are from the book… Buy Smart Customers, Stupid Companies at Amazon
  9. Don’t work for a company that ignores these forces. All the ideas in this deck are from the book… Buy Smart Customers, Stupid Companies at Amazon
  10. Smart companies leverage these forces to better serve customers. Stupid ones ignore or resist them. All the ideas in this deck are from the book… Buy Smart Customers, Stupid Companies at Amazon
  11. SALES MARKETING CUSTOMER SERVICE CUSTOMER SUPPORT RETAIL Zorandim/Shutterstock Smart companies don’t tolerate silos. All the ideas in this deck are from the book… Buy Smart Customers, Stupid Companies at Amazon WEB
  12. Smart companies don’t think CRM is the whole answer. CRM does not actually track relationships or experiences; it tracks transactions. All the ideas in this deck are from the book… Buy Smart Customers, Stupid Companies at Amazon
  13. Smart companies embrace ALL the consequences of disruptive forces. All the ideas in this deck are from the book… Buy Smart Customers, Stupid Companies at Amazon
  14. Image courtesy Digital Trends All the ideas in this deck are from the book… Buy Smart Customers, Stupid Companies at Amazon
  15. Want to act smart? Here’s how… All the ideas in this deck are from the book… Buy Smart Customers, Stupid Companies at Amazon
  16. Smart companies reward and recognize employees for taking care of customers. All the ideas in this deck are from the book… Buy Smart Customers, Stupid Companies at Amazon
  17. Smart companies are replacing dumb static touchpoints with smart digital ones All the ideas in this deck are from the book… Buy Smart Customers, Stupid Companies at Amazon
  18. Smart companies inventory their touchpoints and create a plan to expand their capabilities. All the ideas in this deck are from the book… Buy Smart Customers, Stupid Companies at Amazon
  19. All the ideas in this deck are from the book… Buy Smart Customers, Stupid Companies at Amazon

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