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20 Rules for Selling Ideas to Your Boss

Bruce Kasanoff is a ghostwriter for entrepreneurs, executives and social innovators. Learn more at

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20 Rules for Selling Ideas to Your Boss

  1. Rule #1: You actually have to do stuff.
  2. Rule #2: Avoid open warfare.
  3. Rule #3: Never bluff your boss. Do your research.
  4. Rule #4: Only talk numbers to numbers people.* * Your boss may be ego-driven, not numbersdriven.
  5. Rule #5: Talking louder is seldom an effective sales strategy.
  6. Rule #6: Never inflate results. Long-term trust is more important than short-term wins.
  7. Rule #7: Don’t obsess over whether you are treated fairly. Obsess over results.
  8. Rule #8: No surprises. Ever.
  9. Rule #9: Look the role you are trying to play.
  10. Rule #10: Don’t overcommit.
  11. Rule #11: If you screw up, admit it. Then fix it.
  12. Rule #12: Be yourself. Life is too long to fake a role.
  13. Rule #13: Relax. There is no Rule 13.
  14. Rule #14: Pay more attention to the details of your business than your boss does.
  15. Rule #15: Don’t hang yourself. Only promise results you KNOW you can deliver.
  16. Rule #16: Don’t waffle. If you promised “Ultra,” deliver Ultra.
  17. Rule #17: Keep your cool. Anger causes tunnelvision.
  18. Rule #18: Do not get full of yourself. Always show respect.
  19. Rule #19: When you get feedback, actually listen to it. Listen to my radio interview on selling ideas to your boss.
  20. Rule #20: Your boss is a person, too. Watch for signs that today might be a bad – or good – day to pitch your idea. Listen to my radio interview on selling ideas to your boss.
  21. All images by Ollyy/Shutterst ock! Created by Bruce Kasanoff Linked In: 110+ articles | Profile Slideshare: 20+ free decks Website: Book: Smart Customers, Stupid Companies Phone: Email: 203.341.9448
  22. This may be shocking, but it is time to go back to work.