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When a customer leaves your website without buying something, it could be for any number of reasons. The product was out of stock. They couldn’t understand your size guide. They couldn’t find what they were looking for. They found a better offer someplace else. They were browsing at the office but had to abort to get an important piece of work done.The list is potentially endless. It could be all those things or none of them. And it can be hard to know what the reason was that people don’t hang around to tell you. To find out, you can use things like secret shoppers, UX consultants, and DIY tools that record web visits for you to analyse later and figure out what might have caused a drop-off.