Advancing your career with do it yourself professional development

1. DIY PROFESSIONAL
DEVELOPMENT
Modern Career Management Using Non-Traditional Online
Learning Platforms
Nora Nevera
UNM
OILS 500 Spring 2017

2. History ofWork
■ Pre Industrial Revolution
– Agrarian society where people worked on farms
■ Industrial Revolution
– Rapid technological changes created factories and people moved to the cities
■ PostWWII economic boom
– Golden Age of capitalism-corporations were born and the middle class was created
■ Great Recession
– Decades of corporate downsizing, moving jobs offshore and the Great Recession has
changed the way we work

3. Modern Career Management
■ Gone are the days where we worked a 25-30 year career and got a gold watch upon
retirement
■ Today’s college educated millennial will have, on average, four jobs by the time he/she
is 32.
■ How do you reboot your career and stay relevant?
– This means learning new technology and keep your skills up to date
■ Know your “expensive trick”
– MarketingTerms: Your Unique Competitive Advantage
– Know what skills and knowledge you possess that puts you ahead of the
competition
■ We all have an expensive trick or a UCA, which is our value proposition, that we bring
to current and future employers

4. Modern Career Management for the
Marketing Professional
■ FindingYour Competitive Advantage
– Set up job alerts on boards such as Glassdoor and Indeed
■ Choose the skills which are most valuable to yourself and employers
■ For example, Marketing professionals need:
– Analytics
– Website management: WordPress, HTML, CSS, SEO,SEM,PPC
– Social Media
– Inbound Marketing
– Email Marketing
■ Use the resources best suited for your needs

5. Google Analytics
■ GoogleAnalytics
– For SEO, SEM, PPC and website performance
■ GoogleAnalyticsAcademy
– Digital Analytics Fundamentals
– Google Analytics Platform Principles
– Ecommerce Analytics: From Data to Decisions
– GoogleTag Manager Fundamentals
– Google Platform Principles
■ Four units-deeper dive into Google Reports
■ Certification
– Google Analytics IQ Exam

6. Udemy.com
■ “Build the life you imagine through online learning.”
■ 15 million students worldwide with a library of over 45,000 courses
■ Instructors build their own courses and sell them on Udemy’s platform
– TheWeb Developer Bootcamp
■ 39 sections, 323 lectures, 43 hours of video and open to all skill levels
■ Also provides an online forum for questions
■ Front and back end development
■ HTML, CSS, Javascript and more
■ Can provide marketing professionals with the tools and training to develop a
knowledge base when working with developers and designers.
■ Can also design and build websites

7. Inbound Marketing
■ HubSpot
– Inbound marketing platform focusing on attracting customers using blogs, keywords
and online content
– Free CRM system
– Marketing platform
– Sales platform
■ Free training and certification
– Inbound Marketing
– Inbound Sales
– Growth-Driven Design
– Email Marketing
– Content Marketing
■ Courses comprised of 5-10 sections, 5-11 hours long

8. Social Media
■ Social media savvy and management are required for all marketing positions
– Over 200 active social media networks but can be narrowed to the top 15-20 sites
■ Social Media Management is necessary
■ Hootsuite
– Social Media Marketing and Hootsuite Platform
■ SMM: 6 courses-7sections complete with videos, quizzes and downloadable learning
guides
– Topics: optimizing social media profiles to social advertising fundamentals
■ HP: 3 courses
– Fundamentals of Using Hootsuite, Advanced Uses of Hootsuite, and Hootsuite
Enterprise Courseware
■ Certification
– $99-$299

9. Facebook Blueprint
■ Facebook, the world’s largest social network, in the 4th quarter of 2016 it had
approximately 1.86 billion monthly active users
■ Facebook Blueprint was created in 2015
■ Blueprint’s training platform consists of 17 courses:
– CampaignOptimization, Facebook Pages, Introduction to Instagram, Managing
Ads, Purchasing Ads, Report and Messaging, Small and Local Businesses, Ad
Targeting andWebinars
– Each course has between 2 and 12 sections and runs approximately 15 minutes each
■ Two Certifications:
– Facebook Certified Planning Professional
– Facebook Certified Buying Professional
– Cost: $150 each exam

10. Conclusion
■ Internet has changed our lives and the way we live
■ Online learning is changing and evolving and aligning to the learner’s needs
■ Learners determine what works best for them
– They will find the best platforms that fit their needs
■ Companies offering free and low cost training and certification is smart business
■ Certification tells customers and employers they are hiring a professional who has
made a commitment their career and profession