Iamclever.ru is an e-learning platform that helps users assess their knowledge and create personalized learning plans through online courses. It was developed by the State University of Higher School of Economics. The platform addresses issues with traditional education by making learning more accessible through free, high-quality online courses. Users can evaluate their skills, see a visual profile, track their progress, and share accomplishments. Target audiences include job seekers, professionals, and companies. The founders plan to generate revenue through users, employers, and educational content providers. Competitors include other online learning and assessment platforms. The founders have experience in business and technology and are currently developing the platform's algorithm and business model.

1. E-LEARNING
SERVICE
IAMCLEVER.RU
Alexey Babkin
+7 916 025 33 17
a.babkin@iamclever.ru

2. About iamclever.ru
Iamclever.ru helps users to estimate their
professional knowledge level and builds personal
learning plan for online training.
The project is supported by the Centre of
Innovations of State University Higher School of
Economics.
Iamclever.ru is a resident of business incubator of
State University Higher School of Economics.

3. Problems
The worldwide education concept generally changed from
academic to lifetime learning, but there are still lack of tools
for making education process easy and accessible.
• Where to find free and quality online-courses?
• How to make learning process brief and effective?
• How to choose the right course?
• How to link course subject and your career goals?
• How to estimate knowledge level of each student?
• How to keep students’ high motivation for learning?

4. Solution
Personal learning plan
• Check your knowledge level
• Get visual profile
• Get individual learning plan
• Track your progress
• Share your achievements with friends
• Get your Dream Job

5. Target audience
•Job seekers
•Young professionals
•Graduates
•Professionals met new challenges at
work
•People from province and far regions
•Employers (clients)

6. Business model
Users-students
Users-employers

7. Features
• Adaptive testing – helps quickly and precisely estimate
knowledge level
• Inforgaphics – colourful visual reflection of user’s skills
and knowledge
• Personal learning plan – patented algorithm allows to
shortcut learning time and keep user’s interest on a high
level
• Integration with social networks and HR-services gives
opportunity to share your achievements with headhunters

8. Marketing and sales
Users Educational content
providers
Clients
• Direct access to the
students of State
University Higher
School of Economics
• Standard ways of PR
and Marketing (SEO,
context
advertisement, SMM
etc.)
• Media and
communities related
to education sphere
• Lecturers and
professors at State
University Higher
School of Economics
• Business-schools –
partnership
programms
• Individual business-
trainers
• Companies
developing new e-
learning technologies
• Conferences and
exhibitions
• Direct sales

9. Competitors
Product, which offers testing and creation of visual profile:
• Pruffi Graph http://pruffigraph.com/
Product, which gives access to users professional profiles:
• Pruffi Graph http://pruffigraph.com/
• ResumeUp http://resumup.ru/
• LinkedIn http://www.linkedin.com/
Companies, which offer creation of personal learning plan:
• E-learning centre Elitarium http://www.elitarium.ru/
Other direct competitors:
• Business-schools
• Advanced training courses
• Training centers (both online and offline)
• MOOC (YouTube, SlideShare, Coursera, professional
communties etc.)

10. Team
Alexey Babkin – co-founder, project leader. Concept, functionality and technical
implementation of the project.
10 years experience of development and implementation of business
management systems of ERP class, project and team management. Graduated
MIPT, worked in big Russian and Foreign companies. Co-founder of Webter.ru.
a.babkin@iamclever.ru +7 916 025 33 17
Nadya Makoeva - co-founder. Business Development, PR.
Graduated Moscow State University (journalism). Worked as editor in Russian
glossy magazines. After moving to London worked in British-Russian company
Eventica as project manager in events, PR, celebrity-management, media and
sponsors relations. Since 2010 has been freelance PR-consultant.
n.makoeva@iamclever.ru +7 903 502 42 36
Alexey Pechenin - co-founder. Business Development, Marketing.
More than 8 years experience as sales manager, business development
manager and marketing director of such products as CRM, ERP, BI by Microsoft
and IBM and its implementation services. Co-founder of Webter.ru.
a.pechenin@iamclever.ru +7 905 780 70 60

11. Financial prognosis
• Sales start after reaching the point of 10 000 of registered
users
• 1st year attracting no less than 20 clients monthly, 2nd year
– no less than 30
• Reaching break-even point in 6 months after sales start
• Payback in 17 months

12. Current status
• Marketing research was made
• The project got the grant from the Centre of Innovations of
State University Higher School of Economics
• Developing of algorithm is in progress
• Business model verification with potential clients is in
progress
• There is a pull of potential partners who creates
educational content
• The prototype will be presented in September 2013