Business Publication for Bedfordshire, Milton Keynes & Northamptonshire

1. TARGET KEY DECISION MAKERS
WITH INSIDE BUSINESS

2. ADVERTISING THAT
ARE YOU LOOKING DELIVERS YOU RESULTS…
TO GROW YOUR SALES
FIGURES?
“ Not all adver sing spaces are created equally. Our
team at Inside Business are commi ed to providing
you with a valuable adver sing opportunity that
brings a measurable benefit to your business. What’s
more, you can call on us for expert advice to get the
most out of your advert or editorial. You can even
ask our professional team of designers to create
your ad for you - completely free! It’s our mission to
show you that when the going gets tough, those
that invest in high quality, targeted adver sing are
the ones who prosper, while others fall by the
wayside. Inside this media pack you’ll find a host
of ways that adver sing with Inside Business can
”
bring tangible benefits to your organisa on.
THERESA ARCHER, MANAGING DIRECTOR DIRECT DATA CABLING
Inside Business has been a tremendous publica on for adver sing my business, we have received fantas c
response. The team at Inside Business are unbelievably helpful and are so suppor ve in helping to generate
more business and put you in touch with the right people. This is far more than you would ever expect from
other magazines/media.

3. THE BEST RETURN ON
YOUR INVESTMENT
“ Adver sing is o en seen as an expensive gamble
that’s hard to get right and even harder to measure.
But Inside Business is not like other adver sing
media. Your adver sement will be strategically
placed amongst genuine, high-value editorial that
ARE YOU CURRENTLY ensures the magazine is one of the most widely
read publica ons around, with 37,000 copies
GETTING THE BEST RETURN hand-delivered to 74,000 readers every month. And
because it’s targeted specifically at key decision
ON INVESTMENT? makers, your advert will be seen by the people
that really ma er.
”
PAUL TOMLINSON, DIRECTOR - MIRUS IT SOLUTIONS
The results your magazine have provided deserve some recogni on, as you know we’ve been adver sing with
you for some me, whilst we do not see a result from every magazine it all helps to build brand awareness,
however over the last year we have secured a number of customers through the magazine allowing us to resell
nearly £100,000 of service business and nearly £250,000 in product sales.

4. REAL ADVICE
“ Ge ng an ad “right” takes more than just
imagina on. Our expert team at Inside Business
can give you real advice on the ps and tricks that
will get you the best response to your ad, from
picking the right headline to choosing the layout
that will work for you… maximising your return on
investment. And if you don’t have a team of crea ve
designers on hand to produce your ad, why not
use ours? The service is completely free, and will
turn your ini al ideas into a compelling, a en on
grabbing advert that will engage, educate and
compel your audience.
”
WHO CURRENTLY MAKES DAVID DEES, PARTNER - HEALD SOLICITORS
SURE YOUR ADVERTS WORK? Inside Business is widely regarded as the leading quality business magazine in Milton Keynes. Taking regular
space in Inside Business has helped to raise our profile in the MK area and we renewed a er the first year without
hesita on. The team at Inside Business is also a pleasure to deal with and always brimming with new ideas.

5. GET DISCOVERED
“ Inside Business employs a full me team to hand
deliver every single copy each month to businesses
in the Milton Keynes, Buckinghamshire and
Northamptonshire area. You don’t need to pay for
adver sing space only to find it languishing in a
depot or dropped on the floor outside a newsagent!
Your ad will find its way directly to every desk in
”
the area.
FLOYD GRAHAM, MANAGING PRINCIPAL - FLOYD GRAHAM & CO LTD
When Floyd Graham Co was launched in May 2007 as a new law firm it was an important part of its strategy
for success that awareness of its existence was achieved in the business community in as short a me and high
HAS EVERYONE a level as possible. Inside Business was instrumental in assis ng us to achieve that Goal. In our view it is a high
quality publica on with significant circula on within the business community, that is widely read. The response
DISCOVERED YOU YET? that we have had as a result of being included in the magazine confirms the accuracy of that view. We have
found the Inside Business team to be passionate, focused and professional throughout our dealings with them
and highly recommend them to any business seeking to gain a strategic advantage from its marke ng campaign.

6. ADVERTS THAT LAST
HOW LONG
DO YOUR CURRENT
ADVERTS LAST?
“ The magazine features second-to-none,
full-colour quality that won’t crease, fade and be
thrown out with the weekly papers. Business people
stockpile their copies for future reference - keeping
your name with them for months and even years
to come. In fact, one of our adver sers called
recently to say they’d just had a response to an ad
”
they placed in Inside Business in 2005!
SAM DALRYMPLE, REGIONAL SALES DIRECTOR - EASYCOPIERS
We have been working with Inside Business since October 2007 with great success. It has been a fantas c
adver sing vehicle for Easycopiers and has been very instrumental in the development of our brand awareness.
We are very happy with the excellent, courteous service and hope we can con nue to build the business rela onship.

7. LOCK OUT THE
COMPETITION
“ Wherever possible, your ad will be the only one
for your industry sector, giving you the opportunity
to speak directly to your target audience. Where
we do have more than one client in any industry,
we’ll work closely with you both to ensure that
your adverts/editorials feature unique content so
”
that you s ll get the best possible response.
DO YOU WANT YOUR
COMPETITOR SPEAKING TO PHILIP GRACE, MANAGING DIRECTOR - OAKHILL
I consider Inside Business to be the premier business publica on in this region and have used the magazine for
YOUR POTENTIAL CLIENTS? all of the companies that I’ve been involved with. The response and service is second to none. I am now working
on a new venture and have factored Inside Business in as one of my main vehicles for its promo on. The team at
Inside Business are a pleasure to deal with and I always find them willing to help and support any way they can.

8. DOES YOUR CURRENT
SUPPLIER CARE ABOUT
OUR ABSOLUTE
YOUR BUSINESS? COMMITMENT TO YOU
“ Inside Business is not just a “book of adverts”.
We’re dedicated to crea ng a vibrant, informa ve
and useful publica on that our readership value…
and when that happens your ad gets read more o en.
You’ll find that from day one the team at Inside
Business are commi ed to delivering you excep onal
service and an excep onal return on your
investment with us, going the extra mile to ensure
your complete sa sfac on. That’s why some of our
clients have been adver sing in Inside Business for
over 12 years! To find out more about how your
business can benefit from a first class adver sement
in Inside Business, simply call our team on
0870 777 1017, or for more informa on, visit us at:
www.insidebusiness.co.uk
”
JON THORPE, DIRECTOR - ACS OFFICE SOLUTIONS
ACS Office Solu ons has been working in partnership with Inside Business for a number of years and has always
been pleased with the quality, format and editorial content of the magazine. Inside Business reaches buyers
that no other business publica ons do and it is a great way to communicate our message of saving businesses
money on their IT and office furniture.

9. READER PROFILE
WHO’S READING YOUR ADVERT?
“ Inside Business is targeted directly at CEO’s,
Directors, Partners, Head of Departments and
business owners across Milton Keynes, Bedfordshire
and Northamptonshire. If your business offers
products or services to the professional market
then you can speak directly to key decision makers
across a huge range of industries. What’s more,
addi onal copies are le in recep on areas across
all three regions, further exposing your message to
people in the market place. And remember, we don’t
trust delivery of our magazine to anyone - each
copy is hand delivered by our own team to ensure
”
it’s safely received.
PETER WATSON, MANAGING DIRECTOR - MKGS
We were Inside Business’ first ever adver ser and have been using the magazine to maintain our profile as
the prime security organisa on in Milton Keynes for the last 12 years. In my opinion; Inside Business is the
best local business publica on available for Companies and Organisa ons to adver se in for raising profile
and direct response. I would definitely recommend this publica on as an effec ve way to promote business.

10. 80,000
CIRCULATION
70,000
60,000
50,000
40,000
“ We think the graph says it all… Inside Business
is the widest circulated and most read
business-to-business publica on in the region, bar
none. With a conserva ve readership of over 74,000
business owners, Directors, Partners, Heads of
30,000 Departments and CEO’s, you could be reaching
your target audience with a full-page, full-colour
20,000
”
adver sement from as li le as 1p per reader!
10,000
0
CIRCULATION READERSHIP
JASON BRICE, MANAGING DIRECTOR - REDWOOD PARTNERSHIP
Inside Business is an excellent marke ng tool for us, not only does it constantly bring in direct business, it has
INSIDE BUSINESS Business MK yourbusinessflyer In Business also helped our other business development ac vi es by valida ng who we are and what we do to poten al
Business to Business Business Times Vision Magazine clients through brand awareness. I am impressed by its high quality glossy format and it is clear the magazine
targets the right readers for any professional business organisa on.

11. REGULAR CLIENTS
FINANCIAL LEGAL TRAINING & EDUCATION
Deloi e Floyd Graham & Co The Open University
KPMG Heald Solicitors Northampton College
Barclays Commercial Kimbells Milton Keynes College
The Redwood Partnership Pictons Swanbourne House
Towergate University of Bedfordshire
St John Ambulance
PROPERTY TECHNOLOGY SERVICE
Lambert Smith Hampton Easycopiers Xpress Reloca on
Budworth Hardcastle Mirus IT Solu ons Cotefield Interiors
Robinson & Hall Routeco IT Sterling Archives
Oakhill ACS Office Solu ons Clarendons
I2 Sunrise Associates MK Dons
Bucksbiz Business Centres Core Solu ons Cotels
DCS Voice & Vision Fox Tailoring
MARKETING HR & RECRUITMENT AUTOMOTIVE
Igni on NBS 1st Choice Recruitment Bedford Body Shop
Results Corpora on Provide County Saab
Tristar Bosch Service
Fire Storm Marke ng Solu ons
DATS Print
Yowzer Signs & Graphics
DAN BRAZIER, MANAGING DIRECTOR - PROVIDE
As a na onal and interna onal ICT recruiter for some of the world’s largest brands, ge ng the right exposure
to poten al clients is impera ve and Inside Business gives us just that. It has proved to be a fantas c tool for
recrui ng outstanding staff to maintain the growth of our company. The Inside Business team have a slick and
straight forward approach that always makes dealing with them a pleasure.

12. PRICES
PRICE PER ISSUE PRICE PER ISSUE ON PRICE PER ISSUE ON
SPACE BOOKING A (3 CONSECUTIVE A (6 CONSECUTIVE
ISSUE BOOKING) ISSUE BOOKING)
DOUBLE PAGE SPREAD £1200 + VAT £1000 + VAT £900 + VAT
FULL PAGE £700 + VAT £600 + VAT £500 + VAT
HALF PAGE £450 + VAT £400 + VAT £350 + VAT
QUARTER PAGE £350 + VAT £300 + VAT £250 + VAT
BANNER ADVERT £250 + VAT £200 + VAT £150 + VAT
PREPAYMENT DISCOUNTS 5% 10% 15%
DID YOU KNOW IT COULD COST ANDY HULLY, DIRECTOR - CORE SOLUTIONS LIMITED
Core chose to adver se in the Inside Business magazine when the various area publica ons were combined
into one bumper issue. We were pleased when the very first advert generated a sales lead from a College,
AS LITTLE AS 1P PER READER? which resulted in a new computer support agreement and the sale of sixteen Apple laptops.

13. MECHANICAL DATA
BOOKING TYPE AREA TRIM SIZE BLEED AREA
A4 DOUBLE PAGE SPREAD (DPS) 275 x 400 mm 297 x 420 mm 303 x 426 mm
A4 PAGE 275 x 190 mm 297 x 210 mm 303 x 216 mm
½ A4 PAGE VERTICAL 275 x 96 mm 297 x 105 mm 303 x 108 mm
½ A4 PAGE HORIZONTAL 127 x 190 mm 148 x 210 mm 151 x 213 mm
¼ A4 PAGE 127 x 95 mm 148 x 105 mm 151 x 111 mm
DID YOU KNOW WE COULD
PROFESSIONALLY DESIGN YOUR
ADVERT FOR FREE?
JAMES EVANS, MANAGING DIRECTOR SUNRISE ASSCOIATES
Having used Inside Business for just over a year now, the response has been great... Not only has Paul and
his team made it a pleasure to work with but they have also given great advise with regards to the content of
our adverts, the result has been that we within the first 6 months have gained three new clients. It has been
a real pleasure and Sunrise has commi ed to remain a client of Inside Business for the foreseeable future.

14. DID YOU KNOW WE HAVE
MORE PRODUCTS THAT CAN OTHER PRODUCTS
HELP YOUR BUSINESS?
INSIDE LIVING
Bi-monthly Business to consumer publica on
targe ng individuals of high net-worth.
INSIDE EX
Annual regional business to business exhibi on.
CLUB100
Monthly networking event for directors and
partners of business that turnover at least £1m.
STRATEGY
Bi-monthly Business supplement focusing on
different topics each issue.
CHRIS PIGGOTT, PARTNER SAM HEADHUNTING LTD
I would like you to be aware of the successes that we have so far within SAM that are directly a ributed to the
CLUB100 mee ngs in Milton Keynes. Between my colleague Richard Greenacre and myself we have so far
commi ed and signed business from mul ple deals in excess of £1,200,000 over the next two years. I think
that alone can communicate the quality and the effec veness of the mee ng format! Keep up the great work.

15. 151 Silbury Boulevard, Central Milton Keynes, Buckinghamshire, MK9 1LH
Tel: 0870 777 1017 Fax: 01908 231503 Web: www.insidebusiness.co.uk