1. BULLETIN ™
Spice It Up!
A
re you looking for ways to spice up your direct mail campaigns? Even if your
response rates remain high, are you looking to freshen things up a little? Here are a
few ways you can update your direct mailings and give them new appeal.
Update the Tweak your text. Freshen up Add a new Try a new offer.
package. Still using the same the images. variable. What incentive have
Are you using the marketing text from How long have you been If you are personalizing you been using to get
same envelopes you last year? Try another using that same picture your mailings, why not people to respond? 15%
have for years? If so, direction. If you’ve been of your headquarters? add a new variable? discount? If so, try 10%
try something different. using a dry, informational Is your headshot in the If you’ve been or 25%. Go crazy and
Change the color. style, insert some humor. lower right-hand corner personalizing by name try BOGO. How are you
Change the size. Add a If you’ve been sending 10 years old? Have a and gender, add age encouraging people to
personalized teaser on short, punchy one- photographer take a new bracket or income. This log into their personalized
the front (“John, check this liners, try adding more company photo. Upload gives you a whole new URLs? Entrance into a
out!”). If you are selling informational text. a current headshot with a way to relate to customers sweepstakes for
high-value products or fabulous smile. Or maybe and increase the a gift card? Try
services, consider really you just want some new relevance of the message. a set of concert
shaking things up with images as backgrounds Don’t have the data? tickets instead.
dimensional mail or or illustration. Today’s Adding variables can be
novelty envelopes that selection of royalty-free as easy as a simple data
look like UPS packages or imagery is professional, append. You give Experiment with new
USPS Priority Mail. full of variety, and us the names, we approaches and see what
inexpensive. Try order the data. It’s works. Mixing things up
something new and see that simple. also tells people you are
photography and illustrations ©iStock 2012.
what happens! a progressive company,
always growing and
looking to improve. So get
creative. Step outside the
box and see what happens.
your logo here <<First>>, tell us about your experience with direct mail and
get a FREE gift! <<Personalized URL Here>>

2. Find out more about how 1:1 marketing
can become part of your marketing success strategy.
QR CODE FPO
Need a QR code? Call Great
Reach Communications at
978-332-5555
MAILING INFO
your logo here MAILING INFO
MAILING INFO
MAILING INFO
Your Company Name
MAILING INFO
Your Address
Your City, State, ZIP code
Contact
<<Rep Name>>
at <<Phone>>
or <<email>>.
<<First>>, spice up
your marketing
campaigns!
We have a few ideas for you.