Content marketing is a marketing strategy used to attract, engage, and retain an audience by creating and sharing relevant articles, videos, podcasts, and other media. This approach establishes expertise, promotes brand awareness, and keeps your business top of mind when it's time to buy what you sell.

1. ALL ABOUT
Content
Marketing

2. Content Marketing
Content marketing is a
marketing strategy used to
attract, engage, and retain
an audience by creating
and sharing relevant
articles, videos, podcasts,
and other media. This
approach establishes
expertise, promotes brand
awareness, and keeps your
business top of mind when
it's time to buy what you

3. There are four content
categories used in content
creation and marketing—
attraction, authority, affinity,
and action. It's important to
note that the four content
categories are not mutually
exclusive, and a single piece
of content will often fit in
multiple categories.
Types of Content Marketing

4. Attraction content
brings visitors to your
pages, providing a
foundation for your
content strategy. Blogs
written as attraction
content are meant to
be read and shared,
and it's the sharing
that drives additional
traffic to your site.
Attraction, Content

5. Authority content is
the type of content
that's going to be the
most likely to attract
high-quality links to
your site — both links
from other websites
and, even more
importantly,
authoritative sites (like
popular media
publishers, Wikipedia,
Authority, Content

6. A liking or sympathy
for someone or
something, especially
because of shared
characteristics: She
seems to have a
natural affinity
for/with water. a close
similarity between two
things: There are
several close affinities
between the two
Affinity,Content

7. Advantage of Content Marketing
2 Banefical of coustmers
3 Contributes to economic
development:
1 importence of Business
orgonize
4Necessary and worthwhile
for service firms and non-
profit organizations:
5Offers career opportunities:

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