Basics on content marketing types, channels, benefits, and how to strategize it.

1. Content Marketing
www.behindthetext.com

2. Types Of Content
Written
Graphic
Videos Social Audios

3. Content Marketing Types
Examples
Blog Post Infographics
Social Media Explainers Videos
A blog post is a short, informal content
published on a blog or website. It typically
discusses a specific topic, offers insights,
provides information, shares opinions, and is
regularly updated to keep the audience
engaged.
Visual representations of information, data,
or knowledge that combine images, charts,
and minimal text to present complex
concepts clearly and engagingly. They are
widely used in content marketing to capture
attention & communicate messages .
Social media content includes text-based
updates, images, videos, infographics, and
other media formats, strategically designed
to engage the target audience, spark
discussions, and promote brand awareness
and loyalty.
Short, animated or live-action videos that
briefly explain a product, service, or concept
to the audience. Businesses use them to
showcase their offerings and convey key
messages in a visually appealing and easy-
to-understand format.

4. Content Marketing
Channels
Email Marketing Link Building
Paid Search Traffic
Organic Traffic
Podcasting Display Advertising

5. 1. Faster Sales
3. More Referral
Traffic
2. More On-Site
Content 4. Universal Utility
Benefits Of Content
Marketing
Content marketing creates a sense of trust and
authority with potential customers. By providing
valuable and relevant content that addresses
their needs and pain points, businesses can
nurture leads, build relationships, and ultimately
accelerate decision-making, leading to quicker
conversions and increased sales.
In content marketing, we create shareable and
engaging content to which the target audience
can relate. When people find the content
valuable, they are more likely to share it with
their networks on social media, forums, and
other platforms, driving an influx of new visitors
to the website through word-of-mouth referrals
and backlinks from other websites.
Content marketing involves consistently
producing and publishing valuable and
informative materials such as blog posts,
articles, and videos. As the content grows, it
attracts more website visitors, improving search
engine rankings. It also leads to an overall
increase in on-site engagement and content
consumption.
Content marketing can be applied to any
industry, business size, or target audience. We
create content that is relatable to the target
audience. Hence, it can effectively build brand
awareness, engage customers, drive
conversions, and foster long-term relationships,
making it a versatile and essential strategy for
all businesses.

6. How To Create A
Content Marketing
Set a goal Outline techniques
Set a budget
Create a marketing plan
Know your customers
Further define your
objectives

7. www.behindthetext.com
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You