2. Content marketing is a
strategic marketing
approach focused on
creating and
distributing valuable,
relevant, and consistent
content to attract and
retain a clearly defined
audience — and,
ultimately, to drive
profitable customer
action.
3. Content marketing is developing
and adapting marketing
strategies across world wide
web. Content marketing uses
blogs, podcasts, videos and
social media sites as vehicle. If
you wish to market your
business online, you can’t deny
the magical impact of content
marketing.
4. In a broader aspect content marketing
is creating and sharing content that
attracts and converts prospects into
customers, and customers into
repeated buyers. The type of content
you are sharing is related to what
you want to sell, so that people
know, like and trust you enough to
do business with you.
Here are things to do while design
your content marketing strategy:
5. Analysis of type of required content: Every
business has different goal, different customers
and different dimensions. A detailed analysis is
required before creating the content for that
particular business.
Detailed Inventory: of every piece of information
and existing content or any other resources that
can be tuned into relevant content for that
business.
Content Planning: Collaborate and schedule
processes and plan what type of content required
and for who are the target buyers.
6. Link the brand: with the business goal and
customer intent through content. Develop a
narrative it could be any tone of voice, style etc.
that will speak for your brand, style and loyalty.
Different planning for different channels: Each
channel has specific characteristics, technical
aspects, usage patterns etc. Planning must be
done according to the specific channel. What
goes best in Google may not work for LinkedIn.
It could be more understood as using the right
content at the right time on the right place.
Making sure the content gets found: by and
shared with the different buyer personas and
target audiences.
7. Different formats of content: Providing the
different formats of content depending on the
individual stages. Offer a variety of content types
and formats. As because different segments and
persons have different needs content must be
provided keeping in mind for whom it is created
and which platform it will be shared. There could
be repetition, variety, choice and multiple formats
as long as it is relevant.
Making sure the content gets found: by and
shared with the different buyer personas and
target audiences.
Planning campaigns in the overall marketing
strategy whereby various content marketing
tactics can be combined.
Training: that will be involved in the planning,
execution and follow-up.
