A content strategy is a plan that will explain a business’s purpose, message and audience. The goal is to create significant, cohesive, appealing, and sustainable content.

1. CONTENT STRATEGY FOR A
BUSINESS
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2. • Many business owners are looking for ways to
improve their marketing and business. Businesses
want consumers to visit their website, connect with
them on social media, and reach people not only
online, but offline as well.

3. • A content strategy is a plan that will explain
a business’s purpose, message and
audience. The goal is to create significant,
cohesive, appealing, and sustainable
content. To begin a content strategy you
first need to know the audience you are
trying to reach. Who are your buyers? Then
you can evaluate the visual content: logo,
colors and the elements of the brand. Your
brand should reflect the business message,
voice, tone and appeal to your audience.
The voice is the business’s personality while
the tone is the mood. Adding voice and
tone into a brand is a vital part of content
strategy. Next step is to figure out what you
want to communicate to your customers.
This will help you to identify your key
message.

4. • A goal while developing a content strategy is have devoted customers. The way to gain these customers
is to have an array of different content. This content should interest them, be new, fresh, unique and
most importantly, up to date. Now you need to present this content to your audience. There are many
way to do this, but as a company you need to figure out what will work best for your audience. Figure
out what competitors are doing to share their content and then evaluate what is working or not
working for them. Use this information help develop a plan to share your company’s content. When
sharing your content you also need to evaluate who will be reading, downloading or viewing the
information. Each source may have a different audience you will need to appeal to and interact with.
No matter what source you are using to share the company’s content it needs to be consistent and
cohesive. Set guidelines for the different sources on when information should be released and when
direct interaction will take place.
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5. • Lastly, you want to make a plan. Outline specific topics that need
to be addressed, narrow down the most important topics, and
brainstorm questions customers may have. Once you have a list of
topics develop a plan to writing and share. Figure out when and
how often you want to write about a topic and then use different
content to explain each topic. Assign out responsibilities while
building your content strategy. The content will need to be
developed, edited, produced and posted. It will take time,
organization and working together to complete. The right content
strategy will increase sales, target the right audience, and increase
marketing for you company.

6. NFINITY WEB SOLUTIONS CAN HELP WITH YOUR
CONTENT STRATEGY. THEIR WEBSITE DESIGNS WILL
EVALUATE YOUR LOGO, DESIGN A WEBSITE TO
REFLECT YOUR VOICE AND TONE. VISIT NFINITY WEB
TO FIND OUT MORE INFORMATION AND HOW THEY
CAN HELP WITH YOUR CONTENT STRATEGY PLAN.