Marketing Plan for A New Android App

2. Executive
Summary

3. Situational
Analysis
•
•
•
•
•
•

4. •
•

5. How the App works?

6. Ordering an item

7. Placing a monthly order

8. Market
Overview

9. Market Analysis
•
•
•

10. Customer Target

11. Goal

12. App launch
in June 2018
1000
costumers by
December
2018
3000 consumers by
December 2019
Second Fiscal Year
5000 consumers
Third Fiscal Year
Extending the base
to nearby cities

13. Customers Needs and Wants
•
•

14. Points Of Parity
•
•
•

15. Points Of difference
•
•
•
•

16. Competitors
BigBasket Grofers
Zopnow Nature's Basket

17. Value Proposition
• Easy to use
• Fast Delivery
• Quality items are delivered
• Strong Customer Support

18. Product
Price
Promotion Distribution

19. Free Features
• Customers can compare a grocery item
at different grocery stores and
select as per their time and money.
• They can place grocery items which
they need on monthly basis on their
GrocShop account to avail additional
discounts. Moreover, these items will
be delivered to them on a set date in a
month.
• Get ratings and reviews of different
departmental stores

20. Premium Features
• Get notifications whenever
there is a discount sale near
you.
• Backup your data on cloud

21. •
•
•

22. Communication
•
•
•
•
•

23. Incentives
•
•

24. Distribution

25. Infrastructure
Implementation
Schedule

26. Technical
Team
Marketing
Team
Operations
Team
Finance Team
CEO

27. Prepare editorial calendar with date of release of news,
announcements and
promotional activities.
App testing, Official Launch and press release
Promotion of the app on all social media networking sites,
featuring of the
app’s teaser on Youtube and creation of blog posts
Getting featured on major app review sites, pushing
notification updates through mails and messages and
updating the features of App
Developing strategies to maintain customer retention and
growth, focus on new target market and expansion by
collaborating with other major brands

28. Disclaimer
• This presentation has been
created by Nischal Mathur, NIT
Trichy, during a marketing
internship under the guidance
of Prof. Sameer Mathur, IIM
Lucknow.