Progress Report - UKG Analyst Summit 2024 - A lot to do - Good Progress1-1.pdf
How to start online travel business
1. SUBJECT-ENTREPRENEURSHIP
Made by:
Enroll no. Name
160140119085 Rabari Hiren
160140119087 RajaVaibhav
160140119089 Rana Keval
160140119090 Rana Mayur
160140119091 Rana Nisarg
GEC BHARUCH
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2. The tour and travel industry is growing fast and is, in
fact, amongst the largest industries in the world.
According to an estimate, the global contribution of
the tour and travel industry is over US $ 7.6 trillion.This
industry is vast and involves direct and indirect
businesses such as transportation, accommodation,
and entertainment.
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3. There is a vast scope for growth of your start-up online
travel business due to the ever-increasing demand for
the services from the tourists and travellers.This is one
of those businesses that can be run successfully online,
even from home.There is no need for setting up a brick
and mortar office that needs huge funds and other
expensive resources.
You can start with little funds.
Later on, as the company grows,
you will hire employees to cope up
with the increasing demands from
the customers.
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4. A travel business is easier to
start online, but there is a fierce
competition to tackle. Many
established companies and new
entrants are your direct
competitors in this field. These
steps will give your business a
roaring start and cover all the
vital aspects cleverly and
strategically.
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5. Plan every little aspects in advance.
Do not start anything in a hurry as it may prove to
be costly at the end in many ways.
So, the planning will depend a lot on the type of
business you choose. For example if you want to be
a home-based travel agent, you will be looking for a
host travel agency. For such a business, you need to
adopt a straightforward planning approach.
Identify future opportunities
This helps in managing your limited resources as
well.
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6. There are already many travel agencies and related
businesses operating in a given locality.They have
grabbed a fair amount of market share due to their
aggressive marketing.
One of the best ideas to find out your niche is to get a
firsthand experience of the market.
You should interact with the travellers and tourists to
know what new problems they are combating at
present
Attend industry events and observe the products or
services delivered to the tourists.
You should think of delivering a valuable service.
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7. If you are a new agent, it is advisable to use a host
agency. A host agency is beneficial when you are
looking for a low start-up cost and high
commissions.You will also get administrative
support from the agency.
But if you are an experienced agent who has already
built relationships with the suppliers, then you can
opt for own accreditation.
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8. You need financial help for creating and designing
marketing materials like professional website
design.
You can look for a variety of funding resources
ranging from personal loans to angel investment,
and venture capital funding.
Remember that consistent cash
flow is essential to meet some
unexpected expenses.
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9. Branding is all about how you want to make your
customers feel about your travel brand.
You should be able to give your customers a
substantial reason to use your services and not just
book a trip from your website. For instance,
for tourists attractions in the USA, you may provide
tourists one day free touring service. It will attract a
lot of travellers to your business.
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10. Some states have relaxed their rules regarding
licensing for the travel industry, while others have
the laws in place.
Besides specific licenses, you may also need general
licenses such as Limited Liability Company [LLC].
You will also be applying for aTax ID number.These
legal formalities are as crucial for your business as is
to create a logo, which is your trademark.
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11. You will need a website designer who can design your
travel agency’s website as per your requirements.
You will also need the best graphic design services of
the experienced professionals who can create logos,
brochures, etc. material for business promotion.
You will also hire hi-tech software experts for a glitch-
free experience for your customers when they visit your
online business.These professionals will also resolve any
technical breakdowns that you may experience.
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12. Since not many people know your online travel
business, you need to make them aware of who you
are and what services you offer.The only way to
ensure it is to launch an aggressive advertisement
campaign.
Make sure that you have a brochure ready for your
online visitors.
Use email marketing, newspaper ads, and other
advertisement means to promote your company.
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13. You should also engage customers with your
business. A way to ensure it is to ask the satisfied
customers to share their travel experiences with
your audience using your travel website. Ask them
to leave their photographs from their journey.
People can see these photos to get inspiration.
You can also run a competition for the best travel
picture and give an award such as a small discount
for the next trip to the winner.
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14. You should encourage your satisfied customers to
write something about their trip.The potential
customers will visit your site, and if they find
positive reviews about your agency from old
customers, they are likely to buy your services.
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15. You can make good use of Facebook,Twitter, and
other platforms as a communication tool. Use this
tool as your marketing platform.
Tell your customers about the new services,
reduction in prices, new packages, etc.You should
also add videos, photos, and other content on
your social media page.
Also, invite people to
share their tour experiences
on your pages.
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16. When planning your online travel business, make
sure that you know your niche. Research the travel
industry, business, and market thoroughly to find
out which niche will attract customers. Use your
website, social media, and other tools for business
promotion. Engage your potential customers and
interact with them wherever you possibly can.
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